The final exam is coming again, and Song Weiyang finished the last class of the semester to the MBA class, and he was terrified to make up for advanced mathematics every day.

Advanced mathematics is a compulsory course for sociology majors, because when doing social statistics, a lot of knowledge of advanced mathematics and probability theory will be involved. Song Weiyang didn't study well in his previous life, and he skipped classes this semester, and his only hope was not to fail the course.

Speaking of high numbers, Song Weiyang thought of Doudou.

The little girl is very strange, "High Mathematics (I)" was retaken twice and failed, but "High Mathematics (II)" was given first, which is the black history that Song Weiyang often used to make fun of her in her previous life.

By the way, on Children's Day this year, the "Measures for the Administration of Health Food" was officially implemented, and the state began to rectify the health care product market.

As long as you look at the reports of the central media, you will know that you must converge and converge, and if you don't pay attention to it, you will be treated as a typical to clean up - three strains are about to become typical!

After completing another high math question, Song Weiyang's mind swelled, and he picked up a copy of the "China Business Circle" magazine, which happened to have an article discussing health care products.

"There are more than 3,000 health food production enterprises, more than 4,000 kinds of health food, and annual sales of more than 30 billion yuan...... This is data for the end of 1994. ”

"In 1995, the health food market plummeted, and the impact of over-exaggerated advertising and counterfeit and shoddy products, the accusations of public opinion and the doubts of consumers put health food manufacturers in a difficult situation at home and abroad...... In January 1995, the State Bureau of Technical Supervision and the Ministry of Health conducted spot checks on nutritional oral liquid, and nearly 20 percent of the 212 kinds of nutritional and health care oral liquid products did not meet the requirements, and nearly 90 percent of the specified nutrients or health care ingredients were seriously inconsistent. ”

"CCTV in the "Focus Interview" program, broadcast some enterprises in Changzhou 'one turtle two pots of soup, three farmers engaged in canning'...... China's health food market has risen from an old turtle and lost on the body of the old turtle...... According to statistics, in 1995, more than 600 health food production enterprises went bankrupt, and countless announced the suspension of production, and the sales of health food decreased by more than 10 billion yuan over the previous year. ”

This article made Song Weiyang very pleased, the country's management of the health care product market is becoming more and more strict, and consumers are also being deceived by health care product companies more and more sophisticated.

Among them, "Focus Interview" contributed the most, and the first issue of the report came out, which directly made the "turtle essence" product avalanche, and a large number of related companies died.

Lin Zhuoyun came over with a plate of homemade dim sum, and said with a smile: "Xiao Song, do you want me to answer your questions?"

"No, passing high math shouldn't be a big problem. Song Weiyang said.

"Taste it. Lin Zhuoyun picked up a piece of pastry.

Song Weiyang opened his mouth and bit it, but he didn't expect it to taste good, he nodded and praised: "It's good, there is progress, at least I can eat it!"

"What do you mean to be able to eat? Last time, I didn't grasp the timing of the noodles!" Lin Zhuoyun said.

Song Weiyang suggested: "I think, if you learn what to cook in the future, you can give it to the employees to taste first, don't always use me for experiments." ”

Lin Zhuoyun said: "No matter how good the things I make, they say they are delicious, and they can't test them." ”

"Then I'll say it's delicious in the future. Song Weiyang learned a skill in an instant.

"You dare!" Lin Zhuoyun rolled up her sleeves and showed her small fist.

When Song Weiyang ate the second pastry, the ringtone of his mobile phone suddenly came to mind.

Yang Xin called, with excitement in his anxious tone: "Chairman, go back to the company immediately!"

"What's the situation?" asked Song Weiyang.

Yang Xin suppressed his excitement and said: "The big leader came to Xikang to inspect the agricultural situation and temporarily decided to come to our company. The province named you to come back to receive it, the time is very tight, and the big leader will come to Rongping the day after tomorrow. ”

"Understood. Song Weiyang immediately hung up the phone.

After explaining a few words to Lin Zhuoyun, Song Weiyang quickly ran towards the school, called as he walked, and asked the Shenghai Sales Branch to help him book a plane ticket.

The class tutor's phone couldn't get through, and Song Weiyang came directly to the department head's office: "Director Xie, I want to take a few days off." ”

"Nonsense," Director Xie said, "The final exam is coming soon, do you want to make up for it?"

"It's a hurry. Song Weiyang said.

"I know you're a busy person, and you usually miss classes, but you can't delay the final exam," Director Xie said, "The impact is not good." ”

Song Weiyang could only say very tactfully: "I want to rush back to the company and receive a leader from above." ”

"Which leader?" asked Director Xie.

"It's inconvenient to disclose the name, and it's kept secret from the outside world. Song Weiyang said.

Director Xie was silent for a moment, and then nodded and said, "I understand, you go, don't delay the big thing." ”

Song Weiyang didn't have time to eat lunch, so he made do with it on the plane. When he flew to Rongcheng Airport, the company had already sent a car to wait for a long time, and he took the car back to Rongping headquarters non-stop.

Going straight to the general manager's office, Song Weiyang asked, "How was it arranged?"

Yang Xin said: "Chairman, the purpose of the leader's trip is to inspect the agriculture of our province, so we should also show the promotion and development of agriculture by Xifeng Company." This is the presentation material that I just asked people to prepare, you understand it, and when the time comes, you will talk about the overall content, and I will elaborate on the details. ”

Song Weiyang asked, "Has the reception process been arranged?"

Yang Xin said: "Basically, it has been arranged, and tomorrow the province will send someone to review it." As for which processes can be used, we can't decide, and we estimate that we will wait for the notification when we will get it. ”

"Okay, I understand," Song Weiyang asked again, "when will pure water be on the market?"

"It will be next month at the earliest," Yang Xin said, "and now Wahaha pure water is selling very well, and I heard that the group is also introducing a pure water production line, and it is estimated that they will be able to launch products by the end of the year or next year." ”

Today's group is Robust's.

Song Weiyang suddenly remembered the "Twenty-Seven Layers of Purification", and said with a headache: "Let me think about it again?"

"Is there a problem?" Yang Xin wondered.

Robust's "27 layers of purification" of pure water, which is a classic case of marketing, was used in German university textbooks before 2000. How could a Chinese person who has been exposed to professional marketing knowledge not know? That thing will pop up next year!

Wahaha is the first to eat crabs and will inevitably become the leader of the pure water market. Relying on the differentiated strategy of "27 layers of purification", Robust quickly eliminated other competitors and became the second leader after Wahaha.

Song Weiyang suddenly realized his mistake, if he let Wang Leehom advertise, then he was following the old path of Wahaha. Wait for next year Robust with 27 layers of purification to kill, Xifeng pure water will inevitably fall into an embarrassing situation, there is Wahaha's dignified and upright division in front, and there is a strange soldier in the back, the abdomen and back are pinched, where is the way out of Xifeng pure water?

The frontal battlefield can't beat Wahaha, which is one step ahead, the differentiated market can't get Robust, and Xifeng pure water can't find market positioning at all!

This is not a small problem, but a big issue related to the pattern of China's pure water market in the next ten years.

Or will you block Robust's way?

Song Weiyang asked: "How many processes does our pure water have before it can be canned?"

"It's like five processes. Yang Xin said.

Song Weiyang was a little disappointed: "It's only five ways?"

Yang Xin took out a document from the drawer, nodded and said, "Yes, it is five processes, divisional filtration, ion exchange, precision filtration, reverse osmosis treatment and ozone treatment." ”

Song Weiyang grabbed the information and looked at it, and suddenly said with a smile: "How can it be said that there are only five processes? Primary filtration alone can be divided into quartz sand filtration and activated carbon filtration. I'll count them first...... Well, our external propaganda says that Xifeng pure water has been purified by the twenty-first layer!"

"Twenty-one layer purification?" Yang Xin suddenly realized and clapped his hands, "Wonderful, pure water is a new thing anyway, and consumers don't understand the situation at all." Pure water should be pure, our twenty-one layer of purification is definitely purer than Wahaha's water!"

This is not false propaganda, but ...... !

If you only drink pure water every day, it will cause the loss of trace elements in the human body. Although it can be replenished by other foods, it is not so healthy.

Robust's 27-layer purification is purely misleading to consumers, making people think that the purer the water, the healthier it is.

Of course, it is only misleading, and it will not bring any harm.

So, now it's up to Xifeng to mislead. Robust should continue to sell "life nuclear energy", health care products make more money, Song Weiyang This is out of kindness.

"Stop the advertising shooting immediately," Song Weiyang said, "Let Wang Leehom change to endorse very Coke, and redo the advertisement of pure water!"

Yang Xin exclaimed: "The advertisements are almost finished, which will delay the listing plan of pure water!"

"The packaging hasn't been decided yet, has it?" Mr. Song said.

"It has been determined, red with green, and with a photo of Wang Leehom. Yang Xin said.

Song Weiyang said: "It's good that the production has not started, and the packaging of the pure water will be changed to sky blue!"