"I couldn't expand the scale of production anymore," Mr. Song said, "and when I came back, I went around the distillery and found that a new production workshop was being built in the factory." ”

"Why? Immortal wine is in short supply, and we need to increase production. Song Qizhi said.

Song Weiyang said: "According to the inside information I have got, the state wants to implement total control over liquor. ”

"Total control?" Song Qizhi said in surprise.

"That is, the total amount of liquor in the country and provinces every year must be pressed down and decreased year by year. Song Weiyang said.

"Stipulate the share of production?" Song Qizhi said.

"It's not a mandatory regulation?" Mr. Song said, "but the state will reduce liquor production in disguised form by raising tax rates and tightening advertising standards, and the competition in the entire industry will become more and more intense." In order to protect their own enterprises, all localities will definitely introduce corresponding laws and regulations, which will greatly increase the sales cost of liquor in other places. ”

Song Qizhi exclaimed, "Why is this happening? Where did you hear the news?"

"For the sake of food security," Mr. Song said, "you don't need to ask where you heard the news." In fact, this trend can be seen from the policies that have been introduced in the past two years. ”

Song Qizhi nodded and said: "Yes, the policy has hit the liquor industry too hard. ”

Historically, by 2000, China's annual liquor production had dropped to 5 million tons, and the country was not satisfied. Therefore, on the basis of the maximum ad valorem consumption tax of 25%, an ad valorem consumption tax of 5 cents per catty was added. That is to say, for every 1 kg of liquor sold, the distillery must not only pay 25% consumption tax according to the price, but also pay a unified consumption tax of 0.5 yuan.

After two years of doing so (by 2003), China's annual liquor production plummeted to 3.3 million tons.

On the contrary, due to the encouragement and advocacy of the state, in just ten years, the number of beer manufacturers has increased by 9 times, and the output has increased by 17.6 times, directly ranking first in the world.

Song Qizhi asked: "What is the workshop that has not yet been put into use for? Could it be used to build a house?"

"Produce beer. Song Weiyang said with a smile.

Song Qizhi put down his wine glass, smoked a cigarette and pondered: "Directly acquired the Gongfu?"

Gongfu Brewery is a municipal state-owned enterprise in Rongping, which has long dominated the city's beer market, but it can't get out alive or dead, so it can only be sold locally. Not only that, but due to the management problems of state-owned enterprises, the profits of this enterprise are not high, and it often fails to pay wages in the spring and winter.

In Song Qizhi's memory, around 2000, Gongfu Brewery would be merged by Blue Moon Beer in the provincial capital, and around 2003, Blue Moon Beer would be acquired by Snow Beer.

At that time, the entire Xikang Province will be the world of snow beer.

"Let's buy it," Song Weiyang said, "first eat the Gongfu Brewery, and then spend three to five years radiating and expanding with Rongping as the center, and gradually surround the provincial capital." By the year 2000, we will strive to dominate the whole province, and then we can advance or retreat. ”

……

Xifeng Company.

"Lao Yang, I heard that you are about to get married, congratulations!" Song Weiyang said with a smile.

Yang Xin said: "When the time comes, I will send you joy candy." ”

Song Weiyang asked, "When will you set up a wine for a treat?"

"What kind of wine do you put on it? It's all a second marriage, just get a certificate. Setting up wine is just a ceremony, and living a peaceful life is fundamental. Yang Xin said.

Yang Xin's current marriage partner was introduced by Guo Xiaolan. I was not satisfied with introducing a few young and beautiful people to him before, this guy actually fell in love with a widow with a baby. The widow was a middle school teacher, and she was still good-looking, and most importantly, she was virtuous and sensible, and she was a very responsible woman.

Song Weiyang said with a smile: "That's not good, you are the general manager of Xifeng, why do you have to set dozens of tables." No matter when you get married, I will definitely rush back to drink the wedding wine. ”

"Let's talk about it then," Yang Xin changed the topic to business, "Now our large bottled drinks are very popular, but once the Spring Festival is over, I'm afraid the sales share will shrink back a lot." What's next for you?"

The power of the big bottle can only be realized during the festival, and it should be what it is in normal times.

Song Weiyang said: "Taking advantage of the best-selling Spring Festival, we must do a good job in publicity and strive to convert large bottle customers into loyal customers as much as possible." ”

"I've already arranged this. Yang Xin said.

Song Weiyang said: "In the next two years, we will improve the production technology and production efficiency of Xifeng. ”

Yang Xin asked: "Do you want to introduce high-tech production lines again?"

"It's not just about bringing in machines, it's about bringing in talent," Mr. Song said, "and I'm going to hire a foreign consultant with an annual salary of $800,000 to $1 million." ”

"Foreign consultants don't need such high salaries!" Yang Xin said.

Song Weiyang said: "If you want to invite the best, invite the best consultants, hire people from the top foreign beverage companies! ”

Yang Xin said: "How much is our net profit in a year? 1 million US dollars, equivalent to nearly 9 million yuan!"

"Don't worry, it's definitely worth the money," Song Weiyang explained, "and you don't have to keep asking, sign a two-year or three-year employment contract, and let him guide the upgrade of technical equipment." After we fully grasp it, we can let the foreign consultants get out. ”

"I still can't take it. Yang Xin was shocked.

It's really a $1 million annual salary that's too high, so high that Yang Xin can't imagine it.

Song Weiyang also has no way, although the development of Xifeng company is rapid, but the overall production technology and efficiency are low, and the production cost remains high. It is not that it can be done by causing a high-tech production line, which has to be guided by professionals, and each link needs to be carefully controlled.

If you can't raise your annual salary by two or three percent, you won't be able to hire a top foreign consultant.

Just when Song Weiyang was discussing with Yang Xin, far away in Linzhou, Wahaha's Zong boss was also considering introducing foreign funds and advanced technology.

Wahaha is going to engage in a joint venture, and foreign capital accounts for 51% of the shares.

Other state-owned brands engage in joint ventures, all digging their own graves, but Boss Zong has taken this opportunity to break into a new world, and his operation in the next ten years is even more sincerely admired by Song Weiyang. It's too ruthless, a werewolf!

At this time, although Wahaha has captured the township market, several new products can only be said to be improvised. Moreover, Wahaha also invested in a food city project, which was planning to go public, but it could not pass the review because the individual shares exceeded the standard, and the capital card was in a dilemma there.

So, Boss Zong thought of introducing foreign capital and killed three birds with one stone:

First, solve the problem of funding.

Second, use foreign countries to suppress officials and kick the government out. Because 46% of Wahaha's shares are state-owned, there are too many constraints from the government.

Third, the introduction of advanced management and technology to achieve leapfrog development.

In order to prevent Wahaha's brand from being eaten by foreign capital, Boss Zong made three chapters: the brand remains the same, the chairman remains the same, and the management remains the same.

In the next few years, the management personnel sent by foreign capital were either vacated by the boss or driven out by the boss of the sect, and at the same time, a large number of state-owned and employee-controlled subsidiaries were created to pave the way for kicking foreign capital out. On the one hand, foreign investors acquired hostile enterprises such as Robust to force the palace, and on the other hand, forced the boss of Zong to transfer the Wahaha trademark.

Boss Zong couldn't hold on, so he could only sell the Wahaha brand to the joint venture company, and at the same time secretly used officials to make this trademark transfer contract unable to pass, and finally made a controversial yin and yang contract.

Wahaha's group structure is unique in China, and this structure is designed to bypass foreign capital and make all the money into its own pocket. Foreign capital felt that they had been trapped, so they wanted to forcibly acquire Wahaha, at this time, the boss of Zong was controlling the public opinion of the country and playing the sad card, and on the other hand, he was looking for the government to help settle the matter, because Wahaha Group contains a large number of state-owned shares.

As a result, foreign capital was out, and Boss Zong won a big victory.

The government, foreign capital, and shareholding employees are all pawns in the hands of the boss of Zong, using, balancing, and attacking...... A set of combination punches came down, got cheap and sold well, and finally firmly controlled Wahaha in his hands.

At that time, Song Weiyang was planning to buy back employee shares, and it seemed that he wanted to kick out a large number of shareholding employees.

Before 1996, Wahaha was not a concern, but when the joint venture was completed in 1996, it would be Xifeng's biggest competitor in the future.