Chapter 377: According to an Insider's Revelation (Part I)
"Wait for Xiao Yang to come back after the phone call and ask him, won't it be clear. Qiao Jinwen said.
That's the reason, and there's no need to speculate here.
"But it's the first time I've seen this kind of publicity, and I'm sure there will be other ways to do it in the future. Qiao Run said with a smile.
The reason why I say that I have never seen this kind of is mainly because I didn't expect that the advertising plan planned by Hu Yang would use such a "low-level" publicity method.
After all, the advertising planning worth 60 million should be very high in the impression of everyone.
At least it started with major provincial newspapers and TV stations, and finally appeared on CCTV, which is in line with its identity.
You must know that the 60 million is not a publicity cost, but a planning cost, two completely different concepts.
"Old Joe, when you say that, I'm more curious. Gong Mengying also smiled.
"But I have to admit that at least so far, this [brain platinum] promotion has been very successful, wait and ask him who he has found as a product spokesperson. Sister Zhou also said with a smile.
If they haven't been invited yet, then Qiao Run, do they have a chance?
It doesn't matter if it's not suitable, you can recommend some suitable candidates for Populus euphratica and the like.
It's a win-win situation.
Qiao Run shook his head and said: "I also asked Xiao Yang about this, and he said that this product is not suitable for celebrity endorsements, otherwise he would have spoken a long time ago." ”
He suggested to Mr. Shi not to find celebrity spokespersons, and to use cartoon characters as advertising characters, saying that he didn't want to spend high endorsement fees. He Qiulan said helplessly.
At the beginning, she also asked Populus euphratica if she was going to ask those people to be product spokespersons, and she saw if she could help or something.
But Hu Yang said no, he didn't want to be in trouble in the future.
Even the spokesperson is constantly changing, which is not conducive to the continuation of the product and so on.
They didn't know that Shi Yu had also asked Populus if there were suitable celebrity friends who could recommend him as product spokespersons.
Because most of the health products on the market have various celebrity endorsements.
However, it was vetoed by Populus Hu, firstly, because there were no stars who were too suitable for the product, secondly, because the funds of the Dwarf Group were already extremely scarce, and thirdly, because they were afraid that the endorsement fee would be a troublesome matter in the future.
In the end, if they have money in the future, Shi Yu and they still want to find celebrity endorsements, then let them be.
"Anything else? I haven't heard him say anything, so I'll ask him what's going on. Sister Zhou was slightly stunned and couldn't help laughing.
Time passed quickly as they chatted.
.........
"What are you talking about, why don't you eat?" Hu Yang came in after making a phone call and found that they were all chatting.
The little sister-in-law, Song Wenya, was the first to ask, "Brother-in-law, did you plan that [Brain Platinum]?"
"Yes, I planned it. Populus euphratica did not deny it.
Because it is useless to deny it, the next step is to promote that [Brain Platinum] is an advertisement planned by Hu Yang for Shi Yu and his group.
Originally, this is a point that has attracted everyone's attention, and they are waiting to see if Populus euphratica can come up with such a high-value advertising plan.
Not only the people who eat melons, but also the CEOs of many companies and people in the advertising industry are also looking forward to it.
"Tomorrow there should be relevant news on the front pages of newspapers and major news, so you can pay attention to it then. Hu Yang said.
Sister Zhou, they did not ask about the details of Populus euphratica's advertising planning.
"I just heard Qiulan say that you are not going to ask a celebrity to endorse this [Brain Platinum], right?" Sister Zhou asked.
Hu Yang nodded slightly.
Then I explained to Sister Zhou a little why they didn't ask for endorsements.
"According to you, this product may not be so kind to your reputation in the end?" asked the father-in-law, frowning.
"Xiao Yang, if you don't return the money to others, Mom still has some money here, so if you don't have enough, just ask. Mother-in-law Qiao Jinwen also looked at Hu Yang with some concern.
None of them are like the poplars whose reputation has been ruined because of this.
"Mom and Dad, Jin Wuzu is no one, only this advertisement is worth this price in my heart, and the bad reputation I said is not what you think, but there may be many people complaining that I planned this advertisement, and it doesn't have much impact. Hu Yang smiled and reassured them not to worry.
The worries of his parents-in-law warmed his heart in his eyes.
Since he said so, Song Xuanzhe no longer dwelled on this matter, he believed that Hu Yang could handle it.
"Is the product really as good as it is written?" he asked, about the product's efficacy.
"Its main effect is to moisten the intestines and improve the quality of sleep, as for beauty and beauty, don't believe it too much. ”
"Is that fake?" asked Qiao Jinwen with some disappointment.
Hu Yang smiled, he knew why his mother-in-law would pay special attention to this, and presumably other women would also pay attention.
"Mom, if you sleep well, your skin will naturally not be as dull as if you often can't sleep, so it is not completely fake to say that it has a beauty effect. Populus explained.
Dongfang Tianyue kept nodding, she felt the deepest about Hu Yang's words.
Every time I play games all night, the next day my skin becomes dry and dull.
If you get a good night's sleep, it's beautiful.
"Don't worry, although this product is not as powerful as the advertorial, the effect is still very good. Hu Yang knew what they were worried about and said with a smile.
"I'll bring you a few boxes back then. ”
The parents-in-law both smiled and nodded, and the fact that Populus euphratica was able to bring it back for them to eat at least proved that the product was safe.
"Okay, let's not talk about work, let's talk about something else. Populus euphratica put an end to the topic.
He said so, and the others naturally stopped discussing the topic.
began to talk about Rongcheng, and asked Song Xuanzhe to talk about the history and even mythological stories of Rongcheng or Tianfu Province.
For Song Xuanzhe, who has lived in this land all his life, he can't finish talking about these things for a few days and nights.
And as a teacher, you can have nothing else, but at least you will be better organized than most people.
Even Hu Yang listened to him and almost forgot to pick up the vegetables.
Dongfang Tianyue also brought up some things from time to time that they saw on the Internet that were different from what Song Xuanzhe said.
Sometimes it was the old man who made a mistake and said the wrong thing, and he also admitted it with a generous smile.
Chatting is like this, talking to each other is the only way to be able to talk.
Otherwise, the other person will say a lot of things, and you will only say "oh", "um" and nod your head.
Definitely able to talk to death.
The meal was spent in laughter from everyone.
After dinner, Hu Yang, Qiao Run, and the old man were drinking tea outside the balcony and gossiping.
The women were in the living room chatting about women's home topics, such as whether the jewelry looks good, what is the hairstyle, which cosmetics are better, what color lipstick and lipstick......
It's all poplars, they don't be interested in.