Some people say that the first generation of Apple did not attract a lot of attention, and it was not until the second generation of Apple came out that it shocked the world.

This is true, but it is not true enough.

The iPhone2G was hailed as the "god phone" at the time, which shows how strongly the market reacted. Since its launch at the end of June, it has sold 4 million units worldwide in half a year, directly capturing a quarter of the smartphone market share in the United States.

The so-called "global sales" here are actually about the same as "North American sales", and most of them are sold in the United States and Canada. Because it wasn't until November that the iPhone 2G landed in the UK, France and Germany, and the following spring in Ireland and Austria, the date for entering the Asian market was even later.

That is to say, the first generation of Apple mobile phones sold 4 million units in the United States and Canada in half a year!

In comparison, the consumption power of China's high-end mobile phone market is obviously far inferior to that of the United States at this time. Because Shenzhou SR2G sold 500,000 units in the first month (sold out and out of stock), only 440,000 units were sold in the second month (with the blessing of the May Day holiday), 420,000 units were sold in the third and fourth months and 470,000 units respectively (both in the summer sales season), 530,000 units were sold in the fifth month (school season promotion), and the sixth month quickly fell to 320,000 units.

The total sales of Shenzhou smartphones in the first half of the year were 2.68 million units (Chinese mainland), far lower than Apple's sales of 4 million units (North America).

Consumerism in China has not yet prevailed, and I have not heard of anyone cutting their kidneys in order to buy a Shenzhou smartphone.

At the end of October, the SR2G was officially launched in North America.

For such a long time, it is nothing more than a process that must be followed: first, to pass the US national access certification, second, to obtain third-party certification, and third, to pass the operator's on-network testing and other verification.

Even if Shenzhou Technology launches a new machine in the future, it needs to go through the process again, and each time it takes at least half a year to go through the process. When a mobile phone brand from another country lands in the United States, the review time can be delayed for a year, or even a year and a half, but the cooperative operator can shorten it to three or five months.

If you want to sell mobile phones in the United States, you must reach a cooperation with American telecom operators. Reducing review time is one aspect, and the other is the issue of channels. Because at this time, more than 90% of the channels in the U.S. mobile phone market are in the hands of operators, and this data will only drop to about 80% ten years later.

If you sell mobile phones in the United States, purely by e-commerce or retail store channels, you can only eat other people's leftovers.

Thanks to Apple, it would be difficult for Shenzhou smartphones to land in the US market smoothly!

As early as January, Shenzhou SR2G began to apply for the U.S. national access certification, and it was delayed until June. At this rate, it will be at least next summer until next summer when it passes third-party certification and operator verification.

Although the three major telecom operators in the United States all recognize the market potential of China, their requirements are too much. are only willing to help Shenzhou sell exclusive contract machines, that is, exclusive customized machines for operators, AT&T even asked Shenzhou to make OEM machines, and even Shenzhou's trademark cannot be printed on the fuselage.

It is nothing more than to eat Shenzhou and force Shenzhou to sign an unequal treaty.

At this time, Apple went on the market and consumers went crazy.

Sprint was the first to react and decided to enter into a strategic cooperation with DCT: it does not impose an exclusive contract, but enjoys the right of first refusal.

Sprint spent $35 billion to acquire Nextel three years ago, making it the third-largest telecom operator in the United States. But since then, it has been infected with the curse, technical failures, scattered marketing, difficult integration of teams, and a large loss of users, to put it bluntly, it is indigestion from eating too much. The company's CEO, Gary Faucy, is under pressure and has been forced to resign by shareholders, and he personally led the cooperation with China this time, hoping to save a little face with the help of China Smart Machine.

With Sprint's help, the SR2G was immediately certified for entry, and the third-party certification and operator verification process were initiated at the same time.

By the end of September, the SR2G had finally completed all the processes and was scheduled to go on sale in the United States on October 9.

It's a pity that Sprint's CEO Gary Fauci couldn't look forward to this day, because the company's shareholders held a general meeting on October 3, and Gary Fauci resigned due to shareholder pressure, leaving the performance of Shenzhou Smart Machine directly to the new CEO.

When the SR2G was launched in the United States, it happened that the iPhone 2G was sold out and consumers couldn't buy it if they wanted to.

Apple God mobile phone VS the king of Chinese mobile phones!

It's too late to run TV commercials, so go crazy with newspaper ads and ground ads. In order to avoid legal responsibility, the official advertisement does not dare to directly harden Apple, but various advertorials and evaluation articles make it clear that they want to use Apple to hype.

Coupled with the strong promotion of Sprint, the third largest telecom operator in the United States, those consumers who are struggling to buy iPhone2G have gradually begun to set their sights on Shenzhou SR2G.

Gradually, the reputation of Shenzhou smart phones fermented, and sales began to rise.

On the American Internet, some people even compare China and Apple-

Advantages: The screen is larger, the signal is stronger, the wallpaper can be changed, the battery can be replaced, and two APPs can be run at the same time.

Apple's advantages: clearer screen display, more apps available, full Netcom (China only supports Sprint for the time being).

Entering November, Apple's mobile phone production capacity has been expanded, but it needs to be stocked for the European market, so North America is limited to one per person.

Apple fans are miserable, and they can't buy their favorite mobile phones even if they have money.

The two major operators, AT&T and Verizon, are also suffering, with huge markets out there and watching them pass away because of lack of supply.

As a result, AT&T and Verizon decisively put down their shelves, continued to negotiate with Shenzhou Technology, and signed a cooperation agreement before December, so that Shenzhou must launch mobile phones that support AT&T and Verizon networks before Christmas. The major software companies in the United States have also chosen to cooperate with Android and port their respective APPs to the Android system.

In December, the iPhone 2G sold 480,000 units in the U.S. (sold out), and the Shenzhou SR2G sold 410,000 units in the U.S.!

American public opinion was shocked and shouted: "Made in China has spread to the field of high-end electronic products!"

And the debate about the superiority of Shenzhou and Apple has also spread from the Internet to reality. Apple fans ridiculed Shenzhou users in various ways, as if they had a sense of superiority, and Shenzhou users also unceremoniously reverted to the past.

iPhone2G is known as the "God mobile phone" at the same time, in fact, it has also been complained by users.

The slots are as follows:

First, if you want to buy an Apple mobile phone, you can first go to the operator to pre-deposit the phone bill for more than one year.

Second, the sudden price reduction after three months of listing, although it compensated old users, it still made people feel that they had lost 100 million.

Thirdly, Apple's signal is too weak, damn metal.

Fourth, daily monkey play, all kinds of out of stock, each person is limited to one machine.

Fifth, the battery cannot be replaced, which is a very fatal shortcoming in the era when there is no fast charging technology.

These slots have been circumvented by Shenzhou, especially the purchase of mobile phones must be pre-deposited, which is purely made by the operator. Because Apple is seriously out of stock, the supply exceeds demand, so the operator will be handy.

Relying on the natural advantages of "Made in China", it is too simple to expand production capacity, and it has opened up supplies in the US market, which naturally does not give operators the opportunity to gather wool.

Another point that makes Shenzhou users the most proud is that the Shenzhou smart phone has a backup battery, which can be removed and replaced at any time, and there will be no problem of power failure halfway.

……

Apple Headquarters.

Holding a Sprint version of the Shenzhou smartphone in his said with a stern face: "Delay the sales plan in Ireland and Austria to ensure the supply of iPhone 2G in North America." We can't afford to lose our base camp in order to open up the European market, and Shenzhou is a competitor to be wary of. In addition, to speed up the development of the iPhone 3G, we must be the first to launch it!"

"I'll contact Ireland and Austria at once!" the man said and left.

After a while, a male assistant came in, holding a large stack of folders and said, "Boss, this is the information I asked people to collect about the Shenzhou smartphone." ”

Jobs quickly browsed through these materials, the overview of China, mobile phone data, sales share, ...... and so on, all of which he threw aside. Soon, Jobs suddenly stopped and began to read a document slowly, which was Song Weiyang's speech at the "Digital China Forum": In the next 15 years, smart phones, mobile phone taxis, mobile phone shopping, mobile phone payment, mobile phone ordering, mobile phone registration, mobile phone punch card, mobile phone learning ......

Jobs subconsciously looked at the time of the speech, it was actually 2001.

"Whew!"

Jobs let out a breath of air, and said to himself, "A formidable competitor whose ideas are in line with mine, and even more radical than me." ”

Before seeing this speech, Jobs even suspected that Apple's smartphone project was leaked to China at least three years ago, otherwise how could the two products be so similar?

Jobs closed the folder, made several phone calls in succession, and gave the following instructions: first, to increase the production capacity of the iPhone 2G again, second, to set the Asian premiere of the iPhone 2G in China, and third, to try to contact Song Weiyang to make an appointment for a private meeting between the two.

Jobs wanted to chat with Song Weiyang privately, which had nothing to do with the product and the market, but simply wanted to communicate with Song Weiyang. There are not many people who can enter Jobs's eyes, and Bill Gates is extremely despised by him, at least Song Weiyang has more appetite for him than Brother Gates.