Chapter 0382 - Expanding Influence
Five days have passed.
After a few days of fermentation, the whole thing has completely spread in the United States, and the topic of "car safety" has once again been raised to the height of the whole country, several major car manufacturers in the United States have been hit by this incident to varying degrees, among them, especially General Motors, sales have plummeted, not to mention, GM's brand image has also been seriously damaged, and the recognition in the American market has also fallen to the lowest level in history.
Not only that, affected by this incident, the Dow Jones Industrial Index in the United States has also fallen to the lowest level in five years, and the stock prices of the three major auto giants, General Motors, Ford and Chrysler, have also fallen again and again.
Starting with General Motors, Ford and Chrysler also urgently held internal meetings and set up a special project team to prepare for a comprehensive design of the safety performance of the body.
Although the impact on the European car market is not as good as that of the American market, it still has not escaped the catastrophe, and the sales of all cars have fallen by at least 5 percentage points year-on-year.
Of course, it's not that no one buys these cars at all, but compared to before, people's enthusiasm for buying cars will inevitably be affected, and once the news of the crash test spread, major automakers have taken different price reduction measures, which has also slightly mitigated the negative impact of this incident.
Compared with the dismal performance of other car manufacturers, Tianming Automobile Company is outstanding, and the Phoenix brand sedan shines in the European and American markets, because of its excellent power and fuel economy, and of course, more importantly, excellent safety performance, so that many consumers are sure to buy this car.
Especially in the American market, the Phoenix brand sedan became famous almost overnight, the second batch of 500 cars, the car has not yet arrived in Detroit, it has been booked, and the third batch of cars sent from Munich, there are 5,000 cars, just arrived in New York Harbor yesterday, was urgently assigned to the rest of the city, it is estimated that in less than two days, this batch of 5,000 cars will be sold out.
The performance of the Phoenix sedan in the European market is also not to be underestimated, with the current production scale of the joint venture plant of Audi and Tianming Automobile, it is completely unable to meet the needs of consumers, and Audi has begun to prepare to expand the current production scale.
Not only that, the increase in sales of Phoenix brand cars, but also led to the improvement of word of mouth, word of mouth, only the people who have used it are the clearest, and once a good reputation is formed, unless they die, otherwise a good reputation will generally continue.
It can be said that with the help of the crisis encountered by European and American automobile manufacturers, Tianming Automobile Company has further consolidated its position in the European market and successfully occupied a place in the American market.
Of course, with only a Phoenix brand car, Zhou Jingming is not enough to have a big enough say in the European and American markets, especially in the American market, the skinny camel is bigger than the horse, and no matter how hard General Motors suffers, they have been dormant in the United States for nearly a hundred years, and this time the trauma is not enough to affect their roots.
Therefore, if you want to further occupy the European and American markets, Zhou Jingming also needs another fist product to help, and at this time, the second model of Tianming Automobile Company, the B-class car Kirin sedan, has also completed all the development tasks, and the trial installation and road test work have also been completed.
With the help of this Kirin sedan, Zhou Jingming believes that there will be more shares waiting for him to grab in the European and American markets.
Before leaving, Zhou Jingming still had some things to discuss with Brandt.
"Mr. Brandt, I will go back to China tomorrow, and the matter here will be handed over to you first, and if there is anything, notify me in time. In addition, I will do my best to compensate for the negative impact of this crash test on your company. Zhou Jingming said very embarrassedly.
This incident, it can be said that it has had a certain impact on car manufacturers all over the world, and the overall car sales are all showing a downward trend, after all, Audi is a cooperative relationship with itself, and Zhou Jingming really feels very sorry.
"Frankly speaking, this incident is not your intention, and your collision is really to make all car manufacturers realize the importance of car safety, which is actually a very meaningful thing for the development of the automobile industry, even if there is no you, the development trend of car body design and crash test will be like this. Brandt waved his hand and replied with a smile.
In fact, don't look at this matter has a great negative impact on the sales of major automobile manufacturers, but in the long run, this is definitely more beneficial than disadvantageous, the development of enterprises must shoulder a certain social responsibility, the improvement of crash test standards, for reducing casualties caused by traffic accidents, absolutely no amount of money can buy.
"As for the establishment of a joint venture factory in the United States, I will leave it to Mr. Brandt to be fully responsible, and when I return from China, I will come back to Mr. Brandt to discuss the details of the contract. "Relying solely on the factory in Munich will definitely not be able to meet the needs of the American market, and shipping from Europe to the United States is also a big problem in terms of freight and time, so it is natural to build a factory in the United States.
Audi has been in the U.S. market for a long time, and by entrusting them with the responsibility of building the factory, Zhou Jingming can also save a lot of unnecessary trouble, and with the current popularity of the Phoenix car, there is no reason for the U.S. government to refuse such a request.
"As for the joint venture factory, Mr. Zhou, please rest assured, there will definitely be no problems. Brant hesitated for a moment before continuing, "Mr. Zhou's return to China this time is because the Kirin sedan is about to be released?"
Zhou Jingming previously mentioned to Brandt that the company's second new car will be released in June, and Zhou Jingming's choice to return to China at this time should also be related to this matter.
"That's right, the Kirin sedan is scheduled to be released in China on the 10th of this month, and I have to rush back to preside over this new car launch. Zhou Jingming smiled and nodded.
"What about the European and American markets, when does Mr. Zhou plan to release it?" Brandt continued.
"I can't be in a hurry in the European and American markets for the time being, and I want to wait until the Kirin sedan has an excellent performance in the 24 Hours of Le Mans before officially landing in the European and American markets. Zhou Jingming smiled, his words were full of confidence, and it seemed that he was already determined to win the 24 Hours of Le Mans.
"Then about this car, does Mr. Zhou have any plans for a joint venture?" Brant went around in a big circle, and finally asked the question he wanted to know the most.
However, Zhou Jingming shook his head, "I am not going to sell this car in the European and American markets in the form of a joint venture, I want to establish my own production and R&D base overseas." ”
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