453【Market Positioning】
From the end of February to the middle of March, Song Weiyang has been fooling around in the capital, and by the way, he personally won several orders.
Vimicro is expanding its scale and has purchased 60 computers in one go, all from Shenzhou Technology. In addition, Sohu.com, which has just been successfully listed, has also set up a branch in Huadu, and more than 80 computers all use the Shenzhou brand. After being acquired by Xifeng, Yinlu needed to carry out intelligent information office, and purchased 30 Shenzhou computers in the first batch.
There are also companies of the members of the Golden Bull Club, Song Weiyang made a phone call, and everyone said that they gave priority to Shenzhou, and ordered a total of 80 computers within half a month.
At the same time, the salesmen of Shenzhou Technology began to travel all over the country, specifically to negotiate with those large and medium-sized enterprises: as long as you buy Shenzhou computers in bulk, you will receive Xifeng ERP system at an ultra-low price, and help install it for free, and teach how to use this system (charged) by hand.
Xifeng's ERP management system is very well-known in the Chinese industry, which was first developed by Kingsoft Software and continuously improved in the production management process, and has now been updated to version 3.0. This thing is not for sale, and many companies are very jealous of similar management systems in China.
But Xifeng is not sold, the price abroad is super high, and it requires professional training, and even has to hire foreigners as consultants, after all, they are all foreign language systems. Only large enterprises like Haier, which are rich and willing to spend money, are willing to introduce foreign ERP systems and spend a lot of dollars to invite foreign consultants to come and teach.
Now, Shenzhou Technology has spent 8 million yuan to buy out Xifeng ERP 2.0 version. Pure Chinese system Oh, one-click fool management Oh, but also free to install Oh, if you want to train employees, you can also spend money to ask Xifeng to help.
Before the advertisements of Shenzhou Computer were broadcast publicly, more than 20 large and medium-sized enterprises had snapped up the purchases, and the order volume exceeded 3,000 units. Buying a computer is still second, in order to get Xifeng's ERP management system, although it is only the 2.0 version that has been eliminated, but it is a full Chinese version, and it does not need to consume a large amount of foreign exchange, and it can be put into use soon after installation.
Shenzhou Technology has set up a computer department, recruited more than 400 employees in one go, and set up after-sales outlets in 25 cities across the country. In addition to bundling sales to enterprises and establishing cooperative relations with shopping malls, Shenzhou Technology has even formed a strategic partnership with Changhong.
Some people will ask,Changhong is making TVs,Why do you need to cooperate with this company?
Oh, in the Chinese brand computer market in 2000, three of the top 10 domestic brands were mainly engaged in making TVs. TCL produces computers,Sales can even rank in the top five,Its magic weapon is the existing color TV sales channels。 In addition, TCL is already making a repeater, and I heard that it is also preparing to go to the U disk production line.
It's really difficult to do in the TV industry, it can't be done without transformation, and it can't be developed without diversification.
Changhong's Mr. Ni is fighting a price war again, and he is ingenious and spends a lot of money to hoard color picture tubes. In the color TV manufacturing industry,Color picture tube accounts for 70% of the total cost,Mr. Ni directly monopolized the domestic color picture tube,And also announced that the price will continue to be reduced,Want to force domestic counterparts to death。
So a funny scene appeared, and the manufacturers who signed monopoly supply contracts with Mr. Ni expanded their production capacity one after another and reversed their word to supply to other companies. At the same time, the smuggling of color picture tubes in South China was hot, and the price was even lower than that of domestic ones, and Mr. Ni's monopoly business became a joke.
Changhong fell into the collapse of the capital chain, and Mr. Ni was about to be ousted from power. Other color TV manufacturers took the opportunity to counterattack,Take the initiative to set off a price war,Color TV prices have fallen again and again,Several color TV manufacturers are on the verge of bankruptcy。
This price war will continue until 2001, making the average profit of each color TV less than 10 yuan, which is jokingly said in the industry is similar to selling cabbage. And this situation really appeared,2001month8month,A shopping mall in Jiangcheng engaged in promotion,All domestic color TV brands are sold by catty,TV set pasted"1kg30Yuan"Label,It really attracts countless consumers to buy。
What's even funnier is,While domestic color TVs are killing each other,Foreign color TVs are not reducing prices,With high-end foreign gas as the selling point,Not only is the profit higher,The market share has also risen from10%to30%. Five years ago, the domestic color TV defense war,Its brilliant results were in vain,Foreign color TV once again stood firm。
Mr. Ni has not stepped down yet, and when Song Weiyang threw out an olive branch, he immediately agreed to help Shenzhou sell computers. First, it can disgust TCL、Hisense and other opponents who also produce computers;Second, it is profitable,Help sell a computer,Even more profitable than Changhong selling a color TV itself。
……
Lenovo Headquarters.
Mr. Liu is now infinitely beautiful, and Lenovo has achieved the first place in China, and has thrown the second place far away. Lenovo's share price has also climbed, exceeding HK$50 per share, and the Hong Kong Stock Exchange even plans to include Lenovo in the Hang Seng Index.
The group feels that Lenovo's stock price is too high, and is discussing the spin-off of Lenovo Group and Lenovo Digital, and then listing Lenovo Digital to make money. By the way, originally people changed their name to Digital China, but Song Weiyang made a Shenzhou Technology in advance, and Lenovo had to name it Lenovo Digital in order to avoid crashing.
Once Lenovo Group and Lenovo Digital are split, Lenovo's stock price will definitely plummet, which can avoid certain stock market risks and continue to make money. Then, it is to list the parent company Legend Holdings, and happily make another wave of money.
Why did Lenovo's stock price at the end of 2000 cost more than 70 yuan, but later fell to only a few yuan? In addition to the stock market environment, Lenovo itself came up with it, and three stocks were listed before and after.
"Shenzhou Technology has come out of the computer, you have to pay more attention. Mr. Liu said with a serious expression.
Yang Yuanqing didn't care, and said with a smile: "Don't worry, Shenzhou Technology can't turn up a few waves." ”
Mr. Liu shook his head and said, "Song Weiyang is a very powerful person, and he must be guarded against." And the PHS business is too profitable, and the financial strength of Shenzhou Technology is very strong, and their entry into the computer industry is a hundred times more dangerous than those who sell color TVs. ”
"No matter how powerful Song Weiyang is, he made a mistake this time," Yang Yuanqing was overjoyed, "The pricing of Shenzhou Computer almost made me laugh to death." ”
Mr. Liu asked, "What's going on?"
Yang Yuanqing said: "Today's computers are easy to sell at the high-end and low-end. The high-end tens of thousands of yuan are mainly foreign brands, and the low-end is more than 5,000 yuan, all of which are domestic brands. Shenzhou Computer has also launched two models, one is 10888 yuan, taking the high-end route, and the other is actually priced at 6888 yuan, not high, not low, not embarrassing, who can he sell to?"
"Hehe, then don't worry about it anymore. Mr. Liu suddenly became happy.
In the past four or five years, China's computer market has been very evil.
First of all, it is dominated by domestic brand machines, with a market share of more than 55%. The market share of foreign brand machines and domestic assembly machines is about 22%, mainly because the compatibility of spare parts at this time is insufficient, and most customers do not know that they can also assemble.
Secondly, there is a huge disparity in the sales of high, medium and low-end computers. The hottest selling is the low-end brand machine priced at more than 5,000 yuan. From associations to various small brands, one by one boasting about the CPU model, and other configurations are all the most rubbish things, creating the illusion of "good quality and low price" for consumers.
The mid-range brand machine with a price of 6000-8000 yuan is considered to have no market, and they are too lazy to manufacture, and the shipments of various brands are very small.
Now the flagship model of Shenzhou Computer is actually sold for 6888 yuan, which is simply a perfect black hole in the market, Mr. Liu and Yang Yuanqing were amused by this stupid trick, and sat back to see how Shenzhou Computer was killed by bad pricing.
(The computer is broken, the input method of the new computer is not used to it, and all kinds of common words need to be spelled slowly.) )