Wu Xiongfei nodded, and said in agreement: "Hu Li is indeed a good candidate, capable, but not very loyal, easy to be bought, and can do things for us in the future, the enemy loses one, we increase one, so the benefits are doubled, this money, it is worth it." ”

"Then now that the crisis of public opinion has been lifted, what are we going to do next?" Qin Fan asked.

"Wait. "Powerful city.

"What are you waiting for?"

"Waiting for the reaction of the upper echelons and the population. Li Qingcheng said slowly, "When these media reporters who are here today go back to write articles and send out the drafts, those people who have opinions and differences with us before will definitely stand on our side, and the voices of support for the Shen Group will form an unstoppable wave, when this wave is enough to drown out any voice that dares to oppose the Shen family at this time, we can notify the Ministry of Medicine, let the free clinic activities be fully rolled out, and complete the final counterattack." ”

"But what I'm most worried about now is that if they continue to acquiesce to the fact that foreign capital is quietly devouring our pharmaceutical market, then the trouble will still be very big and difficult to solve. Li Qingcheng sighed.

"We can take advantage of the current public opinion to fight back against these foreign capital, after all, the Shen Group is our local enterprise, and making money and paying taxes is also for the benefit of our domestic people, but what can these foreign capital do, we can do what they can do, and do better than them, and the market is in our hands, and there will be no situation where the domestic market is controlled by foreign capital, just play this card, let the media continue to build momentum through this wave, and the whole people will boycott them to get the product?" Wu Xiongfei swore solemnly.

"Then we will be punished by the international tribunal with monopoly law. Li Qingcheng shook his head and said, "In the environment of free trade, these capitals have not made any violation of national justice and market principles, and have the qualifications and freedom to enter any domestic industrial market at will. ”

"If you don't let them catch it, it's over. Wu Xiongfei said.

Li Qingcheng glanced at him like an idiot and said: "If you want to achieve the point of national boycott, do you know how much public relations and media power we have to use, this work is huge, and you want to keep the whole process completely secret without a single leak, do you think it is possible?"

Wu Xiongfei was stunned and stopped talking.

It's okay to let him manage a hospital, but in terms of market analysis and vision, he is still far behind.

However, neither is Li Chengcheng!

Although she is in charge of a huge superstar media group, and her management and public relations skills are first-class in the Shen Group, what she just said completely belongs to the scope of international market operation, and it is completely unrelated to her usual business and performance.

Qin Fan looked at her suspiciously and asked, "When did you learn international market trade?"

Li Qingcheng was stunned for a moment, his eyes suddenly flickered, and then he said with a smile: "Of course you have to learn, the business scope of our superstar media is not only domestic and international, but also you have to know a little bit." ”

Wrong.

Qin Fan shook his head, although this public relations crisis was personally found by him, but this was also a temporary point, and he had to do it as a last resort.

It turned out that he had made the right choice.

Li Chengcheng not only successfully resolved the crisis of the Shen Group, but also controlled the development of things in a favorable situation for the group.

But what she said just now and the analysis will definitely not be what she meant, behind Li Qingcheng is definitely a master in this area, and this person must be known by herself.

"Then what next, how should we deal with the next step?" Qin Fan looked at her and asked.

"Price. "Li Qicheng spit out this key word in his mouth," The reason why Shen's Group has been able to completely control the drug market at home and abroad over the years is entirely because of the development and research capabilities of several major research institutes of our Ministry of Medicine, and our drugs are ahead of the world, which is an undoubted fact, if the opponent wants to beat us in this market, he can only use the most common economic means, and it is also the most costly, the fastest effective means of expelling good money from bad money, using low-cost drugs to crowd out our regular drugs, and using many ordinary people to be greedy for cheap, carve up the market, and thus decompose our industry. ”

"Disadvantage drives out good money?" Wu Xiongfei took a deep breath and said, "That's right, bad money drives out good money is indeed the worst means of market competition today, after all, our current domestic economy is not too developed, many people are still struggling on the food and clothing line, the same product is not too much worse in the case, most people will choose the one with a lower price, which leads to more and more manufacturers to focus on how to reduce costs and focus on how to reduce costs, rather than improving product quality." ”

"So, is it intended that our pharmaceutical products will take the lead in lowering prices, blocking the opponent's desire to fight a price war, and preventing it from happening?" Qin Fan asked, although this method will make the group lose a lot of profits, but judging from the current situation, it is still acceptable.

"We don't rule it out, but it's definitely not the only thing we can do. Li Qingcheng said very decisively, obviously in her heart, this move has been brewing for a long time.

"According to the limited information we can currently have, some of the new drugs developed by the pharmaceutical companies that have been injected by foreign capital have been completed in a hurry, and the time is very short, and then quickly passed the review, followed by the listing, which is not logical in the law of the birth of products in the market, after all, everything has to be gained and lost, they have seized it in time, it is bound to lose the quality of the drug, can we start from the quality of these drugs, find some breakthroughs, maybe than directly fight with them price war, the outcome will come much better." 。 ”

Qin Fan didn't speak, he was a complete layman in the pharmaceutical industry, so he turned his head and set his eyes on Wu Xiongfei.

"Mr. Li is right, the research and development of a new drug to the clinical trial and the final review into the market, it takes a lot of time and failure to pave the way, this time may be three years, or it may be five years, as far as the top research institute of our pharmaceutical department wants to develop a batch of new drugs that can be marketed, the fastest is close to three years, and these pharmaceutical companies that usually have no research and development capabilities at all, can implement so many drugs in the market during this period of time that can compete with our group, the reason behind it is indeed very critical. Wu Xiongfei pondered.

"This does not rule out that among these foreign capitals, fool some companies that are also capable of developing drugs, directly provide them with finished products or complete and mature development programs, they use similar drug attributes, but the price is superior, to complete the encirclement of the Shen Group's pharmaceutical market, this is the most terrifying result, if this is really the case, then our group can only rely on the price with them to fight to the end, to see whose foundation is thick, can stand in the end with a smile. Li Qingcheng analyzed.

Li Chengcheng is not alarmist.

She was simply stating the possible consequences of a bad currency driving out a good one.

This phenomenon first occurred in the network software industry, free pirated software prevails, and has the most direct impact on paid genuine software, which will make many companies that rely on the development of genuine paid software directly bankrupt, and there are countless examples of pirated cracking games impacting genuine stand-alone games, resulting in the development of game companies without any income and then going bankrupt.

In the pharmaceutical industry, Qin Fan, who has lived from the bottom of society for decades, has more personal experience.

When a person goes to the pharmacy to choose a medicine because of a cold, when faced with a medicine worth 50 yuan to cure a cold in four days, and a medicine worth 15 yuan to cure a cold in seven days, more people will choose the latter, after all, the cold will be cured two days later, but the price is more than twice as much.

As more and more patients choose 15 yuan drugs, and fewer people choose to buy 50 yuan drugs, pharmacies and suppliers will re-select the quantity ratio of the next two drugs according to the ratio of supply and demand, and the 15 yuan drugs will become more and more common in the market, and the 50 yuan drugs will be gradually expelled.

Even if the fifteen-dollar medicine is taken for a long time, it will cause serious damage to the kidneys.

This is the expulsion of good money from bad money.

According to Li Tingcheng's analysis, when this non-economic term really swept the entire pharmaceutical market this time, when those unqualified pharmaceutical companies got the finished drugs given by foreign capital, even if they lost money, they had to flow these drugs into the market and impact the Shen Group, Qin Fan, including the entire Shen Group, really had no way at all.

Unless he also lowers the price, even if he reduces the drug to within the cost price, he will sell it at a loss, and fight to the death with many foreign capitals.

This is the last thing Qin Fan and the Shen Group want to see.

Although he believed that with the foundation of the Shen family, the Yun family's desire to sanction himself from the economic aspect was completely playing with fire and self-immolation.

But it can't stand the strength of foreign capital, especially the financial strength of the Oriental trading consortium, coupled with the Yun family's connections and resources in China, if the two sides really fight desperately, then the consequences will definitely be unbearable for the Shen family.

"I will find a similar business plan as soon as possible to show it, the specific operation process and the game method and the results are all in the plan, and after reading it, I should have a psychological preparation, so as not to mess up at that time." Li Qingcheng said.