The other party's attitude was clearly to say that Chu Ming and them were not welcome, but Xiao Fan hurriedly gave everyone a look and asked everyone not to be impulsive.

Chu Ming had some anger in their hearts, but they were also suppressed, and they went to move the stool themselves, sat at the desk, and listened to Zhao Kai continue to introduce this public welfare competition.

This time, the national public service advertising competition is divided into two rounds, and the first round is based on the selection and voting of netizens, and the top eight works are selected to enter the next round. ”

"Then according to the new requirements, create new ads, and then conduct the final ranking. ”

"There are still ten days to go before the deadline for the first round of work uploads, and we are very short of time, so everyone wants to mention the spirit of 120,000 points, do you know?"

"Got it. "The staff in the advertising department are excited.

After all, their department has received a lot of criticism because of the failure of the advertising review before, and they are planning to use this opportunity to save their department's reputation and performance.

"Very good, let me say first, the theme of these two rounds has been clarified, the first round is smoking cessation, the second round is father's love, let's ignore the second round, let's focus on the first round of smoking cessation, let's start discussing. ”

Under Zhao Kai's supervision, the people in the advertising department began to put forward their own ideas.

"Smoking cessation advertising is to have an intuitive feeling, I personally recommend collecting the latest smoking mortality rate, carcinogenic rate and other data, picking out the most exaggerated parts, and using a narration form to slowly show these data one by one, giving the audience the most intuitive feeling. A subordinate suggested.

"Well, that's a good idea, is there anything else?" Zhao Kai thought for a moment and continued to ask.

"I have an idea, or we can use a picture of a smoker smoking, inhaling white smoke, exhaling black smoke, and the mouth is black, disgusting, so that the audience understands the dangers of smoking. Another suggested.

Zhao Kai also nodded, these two suggestions are very good, and others have put forward their own suggestions one after another.

Chu Ming and they wanted to participate in the discussion, but Zhao Kai and they were like ignoring their own people, every time Chu Ming and they were about to speak, Zhao Kai pointed to another colleague in the advertising department to speak, and as a result, they talked for a long time, it was all Zhao Kai who was talking, and Chu Ming and they didn't interject a word.

And you don't plan to take them to discuss and let them come here to be air?

At this time, Xiao Fan couldn't help it, after all, the director asked them to work together, you said by yourself, don't give them a chance to speak, is this called discussion and exchange?

"Lao Zhao, we also have some ideas here, so it's no problem to exchange ideas. ”

"Lao Xiao, you can listen to it with peace of mind, you can help when shooting, you don't understand this aspect of advertising creative planning, you can't give any good advice, it's easy to mess up our thinking and lead us astray when you open your mouth. Zhao Kai waved his hand.

They don't like to hear this, what is a blind command?

We don't even say a word of advice, and you assume that we will make trouble and not give good advice?

"Lao Zhao, it's too much for you to say that, there are many capable people in our department, Xiaoguang and Daming are all experienced. Xiao Fan retorted, "And Chu Ming, you should also know about his affairs, his creativity has helped you a lot." ”

Zhao Kai glanced at Chu Ming, but shook his head indifferently: "It's just a little clever, and it's better luck to succeed, it's useless to rely on this kind of chance, in the public service advertising industry, experience is the most important, he definitely can't do it." ”

"You didn't let our people try it, how do you know they can't?" Xiao Fan said speechlessly.

"My vision can't be wrong, he can be a person who is biased, we have experience in this kind of smoking cessation advertising, and his little flash of inspiration is really useless. ”

was told to his face that he couldn't do it, and Chu Mingke became angry.

You can tell who can and who can't just by looking at it, why are you so awesome?

"We don't have enough experience, so we may not be able to do this in terms of advertising creativity, but I don't necessarily have any of the ideas you put forward. Chu Ming said coldly.

Hearing Chu Ming say this, Xiao Fan and the others all sweated.

Judging from Chu Ming's usual appearance, isn't he going to scare people again?

Zhao Kai also frowned, obviously not very satisfied with Chu Ming's words.

"I should have advised you before, it is gratifying to have achievements at a young age, but remember to be proud and complacent, otherwise the higher you grow, the harder you fall. ”

"You can rest assured of this, but I am worried that some people will have their noses tilted to the sky, and they will not even be able to see right from wrong. Chu Ming also said without hesitation.

Zhao Kai's face changed.

You are clearly saying that I, Zhao Kai, am proud and complacent, and there is no one in my eyes!

"What do you mean by that?" Zhao Kai said with a bad face.

"Then I'll just say it, if you're going to compete for some competition with this kind of work, it's better not to participate, so as not to be embarrassed. Chu Ming sneered.

"Smack!"

Zhao Kai slapped the table.

"What do you mean, what do you mean by this kind of work, this is all selected by our advertising elites, young people don't understand what qualifications are, what is humbly learning, don't you have a little education?"

"Parenting, first of all, I hope you can figure ......it out, Mr. Zhao," Chu Ming was not to be outdone, and looked at Zhao Kai, "First of all, we responded to Director Zhu's words and let us cooperate with each other to participate in the competition. ”

"Secondly, since it is cooperation, of course, we have to come up with ideas together, but we didn't say a word in the discussion session, just because you think we can't come up with good ideas and good ideas, and will hold you back, and don't give us a chance to argue, what is this?"

"Finally, there are problems with the ideas you have put forward so far, aren't they allowed to be pointed out?"

Chu Ming's three rhetorical questions directly made Zhao Kai and others unable to refute.

Daming and they couldn't help but call Chu Ming, what they said was so relieving, they all got to the point.

"Okay, you said that there is a problem with our works, then you tell me where the problem is, if you can't say it, you just talk about it, don't just talk about it!" Zhao Kai said unconvinced.

"Okay, since you ask for it, then I'll tell you about it. Chu Ming said unhurriedly.

"The first thought, the point of view of that column of data is too old, is there any attraction in this kind of cold data listed in front of you, it has been made a bad view, and isn't it a joke to put it forward?"

The person who had just made this suggestion turned pale with anger, but he couldn't speak, because what Chu Ming said was very right, and he couldn't refute it.

This idea was almost the first thought that popped into their minds, and it was inevitable that someone from other TV stations would have considered it.

"You say the first one is old-fashioned, then the second idea is not old-fashioned. Someone came forward and said.

"The second idea is not old-fashioned, but it has no effect, this kind of warning is similar to printing smoking on cigarette packs is harmful to health, it is just a piece of decoration, who cares, there is no shock. Chu Ming said coldly.

Seeing that one of his proud subordinates after another was belittled by Chu Ming, Zhao Kai naturally couldn't continue to endure it.

"Okay, if you think these ideas are shocking, then listen to my ideas. ”

"We can just give a picture of the body organs of those smokers, such as the blackened and rotten lungs, which is strong enough. ”

As soon as Zhao Kai's point of view came out, the people around him thought about that picture carefully, and their minds were startled.

is worthy of being the person in charge of the advertising department, this advertising level is not said.

Just by thinking about the blackened, rotten lungs, they have a fear of smoking.

And this idea, whether it is creative or shocking, can be called the best of the best, and there are almost no shortcomings to be found.

Zhao Kai looked at Chu Ming with a sneer, in fact, when he learned about the theme of this public service announcement, he had been thinking about it in his heart for a long time before he came up with this idea.

He believed that this idea was enough to shut up Chu Ming.

Because there's nothing wrong with this idea!

Even Guang Bing and they all sweated for Chu Ming.

"There's really nothing to say about this idea!"

"It is worthy of Zhao Kai, the business level is first-class. ”

"From this alone, it can be seen that his ability is really extraordinary, and he is indeed a professional in advertising. ”

"Teacher Chu was asked, what should I do?"

Some people are worried about Chu Ming, and some people are waiting to see Chu Ming's jokes.

However, I saw Chu Ming shake his head and sneer.

"I thought you'd have something to say, and if it's this advertisement, it's even worse, because I'm willing to assure you of all of you. ”

"You can't even get past the first step of ad review!"