Chapter 1359: Push! Push Hard!
The good news from Chen Wan made the entire conference room boil!
The staff, who were originally gloomy and melancholy, cheered excitedly at this moment, and even hugged each other, the feeling of heaven in the first second and the next second in heaven is simply not too sour, this is not just the rest of the life, but the ascension after the catastrophe!
Think about the lineup of this performance, more than 20 first-line celebrities from Hong Kong, Macao and Taiwan, Zhang Guorong and Mei Yanfang, the two super celebrities, the singer Zhang Xueyou, and the pop godfather Luo Dayou......
Forget it, there is also a special singer, he is a world-renowned young entrepreneur, the uncrowned king of Chinese entrepreneurs - Li Mu, in addition to this performance, who can invite Li Mu to perform on stage? !
Although the director was also excited, he still tried his best to calm everyone down for a while, and then said in a trembling voice: "Everyone, the most important job for us now is to find a way to make this performance more perfect!
An executive director said: "Director Xu, I think this performance, can we communicate with the station, tell the leaders of the station about our current changes, and see if we can strive for a live broadcast, if this performance can be made a live broadcast, it would be great!"
"Live broadcast ......" the director said with some concern: "For such a performance, the requirements for live broadcast and recording are not at the same level at all, if it is to be a live broadcast, or a live broadcast of real singing, I am afraid that it will at least double the manpower and budget." ”
The executive director said: "After all, this performance is of great significance, I believe that the station should recognize it, and the rest is a matter of technical difficulty, I believe that with the strength of our CCTV, if we run this party with full strength, even if it is a live broadcast, it will be a problem." ”
The others also nodded their heads and said in agreement: "If it can be made live, it will really be complete." ”
Director Xu was inevitably moved.
Although CCTV has to do many performances every year, at least dozens of performances for the same song alone, almost every one of them is recorded and broadcast, and in order to ensure the effect of the program, most of the singers are lip-synching, and the only live performance is the Spring Festival Gala, but even if the Spring Festival Gala, in order to ensure the effect, it is still a way of lip-syncing, and the programs that are really live broadcast and live radio are those language sketches, and the others are all recorded and broadcast in advance.
In other words, if this charity gala is to be sung and broadcast live, then this specification is technically higher than the Spring Festival Gala.
The higher the technical specifications, the greater the risks behind it, the slightest uncontrollable reason may affect the effect of the whole performance, if there is a problem with the live radio, the audience in front of the TV may only hear the accompaniment but not the singing; if there is a problem with the singer's back-feeding headphones, the singer cannot hear the accompaniment clearly, then it may lose the pitch or beat, and the car accident scene will be broadcast live; if there is a problem with the live broadcast equipment, there may be a major accident with signal interruption, in short, the challenge is very great.
However, live broadcast has its unique charm, and a large part of the reason why the Spring Festival Gala can attract audiences across the country to watch at the same time in the Chinese New Year's Eve is because of live broadcast, only live broadcast programs can give the audience a psychological hint that they must watch on time, and when the audience knows that everything on TV is synchronized with themselves, it feels completely different from watching the recording.
It can be said that live broadcast is the ultimate form of performance, and it is the ultimate form that most TV stations dare not easily challenge.
Director Xu also has a strong sense of competitiveness, if he can upgrade this performance to live broadcast, and do his best, this party may break CCTV's ratings record in addition to the Spring Festival Gala, which also has a huge boost to his future, a director who can hold a live broadcast party, a director who can create a meaningful and unprecedented wonderful performance, will definitely be able to become famous and become the top and most authoritative party director in China.
So, Director Xu ignored the late hours and asked the superior leaders for instructions overnight.
……
The next morning, CCTV and Makino Technology released a blockbuster news to the whole society at the same time!
Three days later, CCTV will hold a charity gala against SARS in Yanjing, and the lineup of this charity gala is so luxurious that it has attracted great attention from the entire Chinese community as soon as it was announced.
A large number of first-line stars from across the Taiwan Strait and three places are here!
Zhang Guorong and Mei Yanfang, who have not appeared in public for a long time, are also here!
What's even more awesome is that even Li Mu is here!
Such a lineup, almost everyone who receives the news is paying attention, and it is also carrying out rapid word-of-mouth dissemination.
Moreover, CCTV also announced that this performance will be broadcast live on CCTV 1, 3 and international channels, which is completely the configuration of the Spring Festival Gala!
Three days later, it happened to be Saturday, and 8 p.m. was also a perfect golden hour, and almost everyone who could see the TV was thinking about this time node, and decided to turn on the TV on time on Saturday night to watch this extraordinary charity gala.
CCTV really made a huge effort this time, when Xu reported to the superior leaders last night, CCTV held a high-level meeting overnight, everyone paid special attention to this party, everyone discussed and discussed, everyone hoped to be able to broadcast live, but the biggest problem was that the time was too rushed!
All the celebrity schedules are very tight, and the schedules of more than 20 celebrities have been determined, even Zhang Guorong, Mei Yanfang, and several celebrities they invited have already determined their schedules, and it is almost impossible for CCTV to postpone the date to prepare for the live broadcast.
Time is in a hurry, and it is going to be broadcast live, so it can only mobilize all the forces that can be mobilized.
CCTV urgently dispatched a large number of personnel and equipment to fully support the construction of the live broadcast system of this performance, although the time is in a hurry, but CCTV's hardware reserves are sufficient, and our different departments perform their duties, and the hardware can still be completed for 8 or 90 hours.
Lighting group, sound group, live broadcast group, props group, as long as these four departments do their best, the hardware is definitely not a problem.
The rest is the software part, the process has been formulated, and the host's strength has passed, the singer's strength has passed, as long as they play well, and the hardware can ensure that there are no problems, they can present a perfect performance for the audience.
In order to support this party, Li Mu specially enabled the YY pop-up window to vigorously promote the party, and his purpose is one: push!
In the past, YY's push was divided by country and region, for example, some pushes were only for mainland users, some pushes were only for users in the United States, or Japan and South Korea, and you can also customize the gender and the approximate age group of the user, but this time, YY's push range is unprecedentedly wide.
Li Mu's requirements are: 1. Send a push to all users who log in in across the Taiwan Strait and three places; 2. Send a push to all users who use the Chinese version of YY, including Chinese Simplified and Chinese Traditional, and no user is allowed to miss it.
That is to say, the first to be covered are users living in the mainland, as well as Hong Kong, Macao and Taiwan, among these people, whether Chinese or foreigners, as long as they log in in this area, they will receive push;
Secondly, all overseas Chinese living overseas, as long as they use the Chinese version of YY, can still receive this push, no matter which country they are in;
Li Mu believes that IP addresses can only be used to distinguish everyone's geographical location, and only language can break through the shackles of geography and penetrate into the blood of every descendant of Yan and Huang, even if others are in the North and South Poles, even if he is in Europe, America, Africa, Latin America, Australia or Southeast Asia, as long as he is a descendant of Yanhuang, as long as he uses the Chinese version of YY, he can receive this push, after all, CCTV's international channel can be watched in most countries in the world, and these overseas compatriots can also watch real-time live broadcast through TV after receiving the news.
YY has promoted it so vigorously, and it has suddenly pushed this party to an unprecedented height!
Within a day, not only the whole of China, but also Chinese people all over the world are paying attention to and discussing this party, and its social attention is higher than that of Huaxia entering the World Cup!
Moreover, to everyone's disbelief, Li Mu used this push logic to push it twice in one day!
As soon as Li Mu made a move, he made those actors who had given up participating in this performance regret their intestines!
Such a vigorous promotion indicates that this performance will create unprecedented ratings and influence, such a huge influence, even if it is just to sing a song on it, it is definitely the best publicity, you know, a singer in the Spring Festival Gala sings a song at most, and there are many singers who sing a song in a platter, but even so, everyone has sharpened their heads and squeezed in, because the Spring Festival Gala has created too many classic cases of instant hits, just like Fei Xiang in the last century, a song is popular all over the country, and it is said that CCTV receives it every day, female audiences can receive several sacks of courtship letters to Fei Xiang, which shows how important a super high-impact performance is.
These singers who refused to perform completely missed an unprecedented super stage, and many people beat their chests in frustration and immediately called the program team, hoping to rejoin the performance.
But the program team rejected all of them without exception!
They thought that this was a CCTV bus, and it was naturally a good thing to be able to get on, but for their own safety, they didn't lose much if they didn't get on.
But what they didn't expect was that Li Mu and CCTV added two rocket engines with huge thrust to the bus at the same time, and directly sent the bus to the sky.