The financial license was obtained as early as the beginning of December last year, and after more than a month of preparation, it was officially met with everyone as Tianming Auto Finance Co., Ltd.

On the day of the company's operation, that is, on the New Year's Day in 1997, the auto finance company also released the latest car purchase policy of Tianming Group: from now on, all consumers who buy cars in 4S stores authorized by Tianming Group can enjoy installment car purchase discounts, and only need to make a down payment of 50% to drive their beloved car home.

At the same time, in order to attract more consumers to participate in this campaign, the company also announced that all consumers who bought a car in January will not only reduce the down payment ratio to 40%, but also enjoy an interest-free policy.

Of course, at present, the business scope of financial companies is only limited to a small number of areas such as Shencheng, Jinling, and Nanjing-Hangzhou, and to put it bluntly, it is Jiangsu, Zhejiang and Shanghai, and after a while, the scope of financial services will gradually expand to the whole country.

In this way, Tianming Group has undisputedly occupied the headline position of major media and newspapers, and has won a good start for greater achievements in the new year.

"Buying a car in installments: the arrival of a new era of automobile consumption. ”

Shencheng's "Oriental Daily" used a big headline in the leisure section to report on the operation of Tianming Group's auto finance company, and gave a high evaluation to the installment purchase, believing that "this will be a new model of future consumption".

Although installment consumption is very common in Europe, America, Japan, South Korea and other countries, it is a new thing in China, because China's credit system is not perfect, and the financial field is very strictly controlled, banks will rarely carry out personal consumption credit business.

It was not until 1998 that China carried out housing reform, changing from the original housing allocation system to encouraging residents to buy houses on their own and realizing the commercialization and socialization of housing.

Zhou Jingming launched the service of buying cars in installments in 1997, which naturally became a topic of conversation among everyone.

Not only the "Oriental Daily" in Shencheng, but also the "Yangtze Evening News" and "Jinling Daily" in Suzhou Province, and even the most authoritative "Xinhua Daily" also reported on this incident.

At this time, Sina.com, Phoenix.com and other portals had just emerged, and Zhou Jingming also lost no time in keeping up with the trend and set up an IT working group in the group's propaganda department, which was responsible for promoting the image of Tianming Group and new policies on these portals, and achieved unexpected results.

The strategy of buying cars in installments has also caused heated discussions among consumers.

"This method is good, how many years can you afford to buy a car after saving in the past, but now it's good, you can afford to drive a car with a little savings. ”

"Now you can buy a car interest-free, this benefit is too great. ”

"I don't like buying a car in installments, and I have to repay the loan on time every month in the future, so it's stressful to think about. If you can't afford a car, you won't buy it, I don't like to be fat with a swollen face. ”

…………

After New Year's Day, consumers flocked to Tianming Group's major 4S stores to buy cars significantly increased, and car sales in Jiangsu, Zhejiang and Shanghai also rose by leaps and bounds, which was beyond many people's expectations.

"Only half a month has passed, the sales of cars in all regions of Jiangsu, Zhejiang and Shanghai have exceeded the sales of a whole month in the same period, according to this momentum, the sales in Jiangsu, Zhejiang and Shanghai alone, this month can reach 50,000 units!"

In Zhou Jingming's office, Zhao Ke said excitedly. At first, when the secretary reported these data to Zhao Ke, Zhao Ke still didn't believe it, and called several dealers in a row to believe that all this was true.

The sales volume of 50,000 yuan a month, if this is put in the past, but the total sales volume of Tianming Group in the country!

"Installment car purchase has just been implemented in China, and it is normal for sales to soar in the first month, coupled with the incentive of interest-free policies, there will naturally be more consumers who buy cars. ”

Zhou Jingming replied with a smile. The performance of Jiangsu, Zhejiang and Shanghai during this period was actually expected by Zhou Jingming, otherwise he would not have bothered to engage in auto finance.

"Then when will we relax the regional restrictions, just in Jiangsu, Zhejiang and Shanghai, I think consumers in other places have already complained. Zhao Ke continued to ask.

"This is not in a hurry for the time being, at least it has to be done this month, if you want to hurry, you can't reach it, and all of a sudden it will be opened up in the whole country, I'm afraid there will be some baskets, so wait." Zhou Jingming shook his head and said.

"Okay, it's up to you. Zhao Ke nodded. He can be said to have nothing to do with finance, and it is right to listen to Zhou Jingming's arrangement.

***

The effect of the installment car purchase policy launched by Tianming Group can be said to be immediate, which makes its domestic competitors SAIC and FAW envious, but because the personal consumption credit service is still in the experimental stage, these two state-owned enterprises can not get a financial license even if they are envious and jealous, and can only wait for the later deregulation to find a way to intervene in this field.

FAW-Volkswagen.

Xu Bohua is convening a meeting of the company's top management. Although Tianming Group's policy of buying cars in installments has not yet been popularized in the northeast region, Xu Bohua also knows that this is only a matter of time, and the popularity of Jiangsu, Zhejiang and Shanghai is enough to explain everything.

The main topic of today's meeting, in addition to discussing the strategy of coping with the purchase of cars in installments, is to do a good job in the sale of the Audi 200!

After such a long period of hard work, FAW-Volkswagen has finally waited for the day when the Audi 200 will be produced independently, and this car will soon be sold nationwide!

"Ladies and gentlemen, after discussions with the leaders of the group, our company has decided that the Audi 200 will be launched nationwide on May 1 this year. ”

Xu Bohua paused, and then his expression became serious, "In addition, as far as I know, Tianming Group will also release their first luxury car in the near future, and the benchmark is our Audi 200, I hope everyone can be mentally prepared." ”

The last time the two companies sold new cars at the same time, FAW-Volkswagen played the Golf card, and Tianming Group is Yixuan SUV, although FAW-Volkswagen had the upper hand in the early stage, but it didn't take long for Yixuan SUV to suddenly become popular in the world, and sales were like a rocket, rising slowly, and soon overshadowed the momentum of Golf.

This time, the same old opponent, and the same situation, I don't know what the ending will be.

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