At the beginning of March, the Spring Festival stalls have lasted for a month, and one of the hottest film markets of the year, the Spring Festival stalls are also coming to an end.

On the 4th, with the release of the four movies "Ip Man 3", "Zootopia", "Rescue from the Center of the Earth", and "Spy Agent", several movies in the Spring Festival file have been underestimated.

However, the mermaid, which exploded from the first day, is still strong, and after 26 days of release, there is still 12% of the film schedule, and it won 17 million box office when four new films are released.

Nearly a month has passed, and it can be said that the Spring Festival stalls have ended, and "Mermaid" won a super high box office of 3.4 billion yuan in the entire Spring Festival stalls, accounting for half of the box office in the same period.

And today Friday, you can still get 17 million, and there is a great hope to break through the 3.5 billion mark.

Among the other three movies in the same period, "Three Dozen White Bone Spirits" and "Aomen Fengyun 3" have been biting the box office since the beginning of their release, and it is difficult to solve the battle all the way, and the situation will not be clear until more than half a month later.

One is 1.23 billion and the other is 1.19 billion, with a difference of 40 million box office, "Three Dozen White Bone Spirits" surpasses "Aomen Fengyun 3" to rank second in the Spring Festival.

As for "Crouching Tiger, Hidden Dragon: The Sword of the Green Underworld", although the reputation was not good in the early stage, due to the high attendance rate of the other three other movies, the tickets for the good positions in prime time were not easy to buy, and they also got a little light, which divided part of the audience.

However, immediately after that, the film schedule was slashed, and they were all divided into three other movies, and the box office also plummeted, only getting more than 300 million box office.

At the end of the Spring Festival, it stands to reason that the audience's enthusiasm for watching movies will be exhausted, and the market will be silent for a while, but the next few new films are still strong and perfectly connected.

"Ip Man 3", as a sequel to a high-quality movie, is optimistic all the way.

Kuailu Group, the investor and publisher, did not guarantee the sky-high price, but directly took 200 million yuan and bought the distribution rights of "Ip Man 3" from the main controller Huang Baiming.

The guarantee can also be said to be gambling, these two hundred million buy the distribution rights, that is really giving money, and the two billion box office will not be able to return to the capital.

However, Kuailu distributes its share of investment to many financial and small loan companies, leveraging billions of funds in the capital market, and once the movie hits, the amount may even reach tens of billions.

The market value of Shenkai shares, a subsidiary of Kuailu, is 5.8 billion, and it spent 60 million to buy a part of the revenue share of "Ip Man 3", and the stock price directly pulled to the daily limit on the first day of release.

The same situation happened to several listed companies, and a movie just reached 100 million, and the market value of several listed companies skyrocketed by billions.

In addition to the turmoil of billions of funds in the capital market, related financial products span crowdfunding, P2P, and offline wealth management.

Nearly ten companies such as Entertainment Treasure, Xiaomi Loan, Where Loan, Hongqiao Finance, and Su Twist Crowdfunding have participated, and the funds involved are not small.

Shi Jianxiang gave a good financial lesson to these bigwigs in the film and television industry, and a series of operations made the brains of these professionals who have been in the industry for more than ten years not turn around for a while.

Playing finance, capital, and these companies in the film and television industry are really amateur.

The CEOs of major companies are also blushing when they look at this series of data, involving billions of funds.

Under the temptation of huge profits, no one is an exception, Wang Zhongjun, Wang Changtian, and Yu Dong are all ready to learn and make a lot of money in their next heavyweight project.

And Fan Luyuan, the only one involved, was also in a better mood at this time, at least much better than when the Spring Festival stalls were defeated across the board before.

Entertainment Treasure also participated, raised a lot of funds, and made a name for itself in film and television financial products, making Entertainment Treasure stand out among similar platforms.

The big sale of "Ip Man 3" continues, following the wild collection of 160 million on the first day, it broke 200 million directly on Saturday, and got 210 million in a single day.

The fast road is a company that has risen again, and the stock prices of several other companies involved in it have risen to varying degrees.

"Ip Man 3" was also blown up on the Internet, and there are not a few movies that break 200 million in a single day.

On the third Sunday, the box office fell to 140 million, although the decline was a bit large, but compared with the single-day box office of 140 million, it was not unacceptable.

However, from the third day, a large area of "Ip Man 3" began to break out on the Internet.

Such a high box office is naturally not real, compared with other films to make up for tickets, the fast road is much simpler and rude, and directly buy the attendance.

In major cities across the country, Kuailu does not shy away from buying box office, and it is directly wholesaled in the 20th box office, and several first-tier cities in Modu and Beijing each package 100 cinemas in the first three days of 30% of the attendance rate, and the number of theaters in second- and third-tier cities and counties is different, and the attendance rate is 30%.

However, most of the directly operated theaters of the top ten cinema chains did not participate, and this kind of thing was done by Shi Jianxiang, a layman, and Wanda didn't dare to do it when he brushed "Monster Hunt".

It can be said that there is no bottom line, and the movie theater doors are lined up early in the morning without opening, and they are all full, and even ghosts can't be deceived.

As for movie tickets that originally cost 30 yuan, the price has risen to more than 200 yuan, and all of them have been sold out, and this common method has also been used.

Kuailu also bought it for three days in the first weekend, and it pushed to a box office of 510 million in three days.

The cost of brushing it down will be high, and it will cost 200 million yuan just to buy the issuance rights.

Kuailu originally thought that the outbreak for three consecutive days would always work and fool the audience into the cinema.

However, on the fourth day of release, on the first working day, the box office was only 45 million, a drop of 68%.

On this day, Kuailu didn't stop brushing the box office, but it just brushed less.

Fast Road saw that the situation was not right, and on Tuesday it pushed the box office to 65 million.

However, at this time, the word-of-mouth of "Zootopia" had fermented and won the box office championship with 68 million.

The gap between the two word-of-mouth is too large, and it once again gave "Ip Man 3" a heavy blow.

However, it was a notice of photoelectric that crushed the camel, which directly gave the sex.

The photoelectric notice shows that after investigation, 25 million false box office will not be recognized, and another 40 million will be purchased by the distributor.

This is only a part, and Optoelectronics does not dare to announce it all, otherwise it will be a huge shady scene and scandal in the film industry.

In addition, the distributor was also punished, and he was not allowed to participate in the film distribution business within a month, and the nearly 100 movie theaters involved and the 20 theaters to which they belonged were ordered to rectify.

An announcement from Optoelectronics directly nailed "Ip Man 3" to death, with a single-day box office of only 30 million on Wednesday, 22 million on Thursday, and 24 million on Friday weekend.

As the first movie to be completely hammered at the box office, many netizens also scolded on the Internet.

However, the Hollywood animated film "Zootopia" immediately diverted the audience's attention, this classic animated film had a good reputation, and the box office on the second Saturday of its release was as high as 186 million, replacing "Ip Man 3" as the most watched movie in March, and it was well received.

"Ip Man 3" has experienced heaven and hell in just one week, and the listed companies that have bought shares without exception have all experienced multiple falling limits in a row, and all the previous rises have fallen, and it is estimated that they will continue to fall for several times.

However, the capital has long been full and has run away, and the final loss is still the majority of shareholders.

This rollercoaster-like exciting situation also calmed down major film and television companies.

However, there is another big event in front of the major companies, Hantang Pictures is about to go public.

Since the hit of "The Mermaid", Hantang Media has made every effort to build momentum for the listing of Hantang Pictures, which lasted for a month and never stopped.

Regardless of popularity and business situation, Hantang Pictures has an absolute advantage, and "The Mermaid", which is guaranteed at 2.6 billion, also exceeded 3.5 billion at this time.

The valuation of Hantang Pictures in the capital market has always been at the 100 billion mark, from 10,000 to China Film, and those bricks have all sworn that the market value will exceed 100 billion.

With the fame of the Hantang brand for so many years, many blockbuster movies have been produced and released, and the guaranteed box office of "The Mermaid" has exceeded 3.5 billion, and many other good news is here, and the success of the listing is almost inevitable, it lies in how many consecutive daily limits, and it is earned to be able to participate.

Before the listing, Hantang Pictures also raised funds once, and issued a considerable amount of original shares to the middle and senior management of the two major companies of Hantang Media Group and Hantang Film Group, as well as many stars and directors under the group.

Although it has not yet been specifically announced, there are too many participants, and from the analysis of the recent situation of these people, Tang An should have taken out about 15% of the shares.

After this estimated figure was understood by insiders, everyone's eyes were red.

Although the market value of Hantang Pictures is less than 50 billion according to the distribution price, fools know that five or six daily limits are inevitable, and breaking through 100 billion is just around the corner, and then this 15% will be 15 billion.

Even if there are more than 15 billion people, the two major groups plus many stars and directors are nearly 100 people.

On average, each person has 100 million, not to mention Tang An's several trump cards, Wu Ershan and Xu Zheng, and what they have in hand must be a big number.

You must know that when Huayi went public, Feng Xiaogang took 200 million shares, Tang An almost 300 million, and now Wu Ershan and Xu Zheng have more than one movie with a box office of one billion, second only to Tang An and Zhou Xingchi in China.

There are even speculations about whether the two of them can get a billion!

The discussion about this matter in the circle has not stopped during this time, and everyone is envious, and those big directors think that Wu Ershan and Xu Zheng are likely to get one billion, and they even begin to regret why they didn't join the Han Tang Dynasty back then.