1944 I don't know how to pretend to understand
One of the most interesting facts about social networks is that people can show what they want through the shell of a virtual account, which also makes it easier to create and overthrow avatars, and thanks to the cover of the ocean of information, they can often create the image of their dreams.
Taking the "Interstellar" discussion boom as an example, it is a very typical case.
Before Kip Thorne's professional theoretical explanation was officially released, there were countless netizens who claimed to be "authoritative experts" on major social networking platforms and portal forums, listing countless documents to prove their arguments, criticizing Nolan and "Interstellar" to the fullest, and some even thought that this was a "Hollywood/Will/Lewd/Plastic Garbage", strongly stating that the existence of the work itself is an insult to science.
Denounce, insult, disdain, complain, banter.
This kind of voice is noisy, it seems that everyone can't wait to prove their professionalism and profundity, the kind of "everyone is drunk and I am sober" science consciousness makes them pose as a "brick family", with the help of the Internet platform to make a lot of nonsense, and then use a string of theoretical knowledge to emphasize their sense of existence.
Behind the accounts with virtual nicknames, there is often a face that is not satisfactory in real life, and the more empty it is, the more loud it is.
Then, Warner Bros. responded.
Objectively speaking, as a well-known professional scholar in the industry, Kip Thorne's popular science explanation is completely a teaching mode, too profound and too academic, and the presentation is made in the form of a thesis point of view, which is very unfriendly to the general public because they often can't understand it.
However, it is precisely this sense of alienation and strangeness caused by "not understanding" that has successfully released the effect of professional authority.
As a result, another group of "professional netizens" who don't know how to pretend to understand came forward again to popularize science for ordinary audiences, expound Kip Thorne's theory in an easy-to-understand way, and then further analyze the movie "Interstellar", and finally came to the conclusion that "this is definitely a wonderful masterpiece".
So, what about the previous group of "brick families"?
Perhaps, they still stubbornly fight back, holding on to the loopholes in the creation and beautification of film art, stubbornly and stubbornly continuing to attack; perhaps, they close their mouths and disappear completely, cover their ears, and pretend that what happened before did not happen at all; perhaps, they have become later popularizers, pretending that they know everything, advancing their previous remarks, and then changing their statements to prove their "authority" again.
Even, this group of netizens is more active and active than before, and can't wait to prove that they are still right again, and then establish their own fame and credibility among netizens, and attract more and more attention.
To a certain extent, netizens and the news media are the same, chasing explosive points and gimmicks in hype and management, and then achieving their goals. This is also a common characteristic of the Internet age, otherwise, how can it be said that it is the era of entertainment to death?
Regardless of whether these "brick family" netizens are haters or not, or simply want to gain popularity, it is certain that the popularity incident has indeed been hyped.
In just a few days, the topic of "interstellar" has actually risen to two levels, starting from black holes and wormholes, to the possibility of time travel, to the discussion of human loneliness at the end of the movie, and finally to the emotional resonance and philosophical thinking brought by the movie.
At this time, the heat of "Interstellar" can really burst out.
It's true that the film lacks popcorn moments, it's true that the film is overly sensational, and it's true that the pace and duration of the film are a little dull...... All of this became a constraint on the box office blowout of the film's opening weekend, but the modest box office numbers made the audience forget one thing:
The overall reputation of "Interstellar" surpasses that of "Inception"!
It is true that there are countless factors that affect the box office of a work, and the word-of-mouth "X-Men: Reversal of the Future" has not been able to show more box office potential, even the box office data of "Captain America 2" is slightly insufficient compared to excellent word-of-mouth;
Comprehensive media evaluation, 79 points.
Rotten Tomatoes Freshness Index: 83%.
Mass media rating, eight to one.
Popcorn index, 88%.
Theater score, B+.
Any set of data can be ranked first in this year's summer file, even if it is a slightly embarrassing theater score, and the media comprehensive evaluation and mass media score are the top spot among all the works in this year's summer file, and it is definitely the most outstanding work since 2014.
With the popularization of theoretical knowledge and the disclosure of behind-the-scenes footage, more and more ordinary audiences have begun to become interested in movies, and the follow-up effect of excellent word-of-mouth has also begun to continue to ferment.
This is a work that is more realistic and romantic than "Inception", and this is a work that is more adventurous and hardcore than "gravity".
Just these two gimmicks are enough to ignite enthusiasm and curiosity among the general public, especially the shortcomings of "too sensational" in the eyes of the media, but they have aroused more and more widespread repercussions among ordinary audiences Compared to the philosophical thinking of hard science fiction, the audience still wants to see the emotional bonds that resonate with them, although "Interstellar" has no popcorn moments, but the emotional touching is enough to make up for this shortcoming.
What's more, just as watching "Inception" seems to be a "pretending/coercion/sharp weapon" for young people, now refusing to watch "Interstellar" is also becoming an outsider who is lagging behind the trend of the times, and most ordinary people do not want to be outsiders, which has also become a reason for them to enter the cinema.
Whether they like it or not, whether they agree with it or not, the group of porcelain touchers, bars and haters who "don't know how to pretend to understand" collided with sparks with their sharpness and sharpness, and after focusing all their eyes, Warner Bros. responded head-on in the most authoritative and professional way, but created an unexpected publicity effect, and truly made "Interstellar" present in front of all audiences.
It's a big start!
What's even more amazing is that IMDB's veteran young audience scored as high as 8.8, making "Interstellar" easily among the top 10 of the site's classic 250 masterpieces list in one fell swoop, once again proving the super popularity of Nolan and Lan Li.
If it is said that the score of 8.8 at the beginning is more of a fanatical pursuit of fan filters, whether it is Nolan or Lan Li, their excellent reputation among senior fans has been verified, then with the advancement of time, the IMDB score has risen instead of falling, and it has climbed to 8.9 points incredibly, and the ranking continues to rise, temporarily lagging behind the "vulgar" because of the disadvantage of the number of ratings, ranking ninth on the list.
Even to describe it as a miracle is not an exaggeration.
IMDB's scoring system is a relatively authoritative complex comprehensive ranking algorithm that has received a lot of recognition: it determines the level of scores based on the resume of each rating user.
For example, the longer the registration period, the more credible it is, for example, the number of movies, the more the number of movies, the greater the weight. In a similar way, identify whether a user is a "troll army", and then different levels of users will be rated in different proportions, and finally the score will be obtained.
In fact, in 2017, there was an influx of Indian users with a sizable number of botnets, who relied on a large number of long-term and solid registered users to score all the Indian films, and the list of 250 masterpieces poured into more than 30 Indian Bollywood works.
Subsequently, IMDB made corresponding measures and listed a separate list of the top 250 Indian films, which not only included all Indian films, but also changed the scoring algorithm for Indian films According to the scoring criteria of the overall list, at least 70 Indian films can be among the top 250, but after IMDB changed the algorithm, the requirements for the number of ratings and the quality of users were more stringent, and finally the number of Indian films entering the overall list was quickly reduced to about five.
In other words, the reason why IMDB scores are authoritative is because the special algorithm ensures objectivity to the greatest extent, although it is still relatively objective, it has also been recognized by countless netizens.
In this case, a few classic movies can indeed endure for a long time, and the score does not fall but rises, such as "Fight Club", in the long river of the second decade of the 21st century, the score has slowly risen, and the ranking has also slowly risen, from outside the 20th to the top 10, which also proves that the movie is a true classic.
But more often, newly released movies are still facing a trend of "high scores at the beginning and slowly declining", with more and more ratings, the overall score is showing a slowly falling curve, and it is becoming more and more difficult for works since the new century to occupy a place in the list for a long time.
Now, in less than two weeks, the IMDB score has slowly climbed, which is absolutely incredible:
First of all, there must be a rapid increase in the number of ratings, which means that the popularity of the movie is rising, and the number of moviegoers is also rising, and secondly, there must be a lot of positive ratings, especially in the range of nine and ten, and then the proportion of low scores starts to decline, so that the score can show an upward momentum.
It's very, very, very difficult, but ...... Interstellar has done it!
What does "IMDB 8.9 points" mean? If you miss it, you will definitely regret it, and "Inception" has walked out of an amazing counterattack curve under the impetus of such a word-of-mouth, does this mean that "Interstellar" can also replicate such a curve?