Chapter 141: Classic Advertising Words in the Past Life (I)

Han Tianle also said that it is too difficult to explode.

This is true because jewelry is not a necessity, but a luxury.

Explosive style means that there are too many people.

Of course I won't like it.

And another point is that the explosion means that it can't be sold at a price.

It also lowered the brand of Han Tianle's company.

Because all along, his company's brand has been high-end.

It is precisely because of this that it has not lost a certain share in the high-end and low-end markets.

In the high-end market, it still relies on the trust of these old customers to exist.

The low-end ones have also been gradually eroded after the price war.

"You don't have to think so much, it's a big deal to sell the company, and come back to sing with Lao Hu when the time comes. Han Tianle saw that several of his brothers were meditating.

He said with a smile.

"At the beginning, I was a handsome guy who was young and golden, but now I have become a dead fat man, and Lao Hu's figure is still well maintained. "He seemed to be very open-minded.

But Hu Yang and they all know that Han Tianle inherited this part of the family business, which was passed on to him by his grandmother, and pinned on his grandmother's infinite high hopes.

Now that he has fallen to this point, can he feel better?

"Just your size and broken throat, just run your company well, don't let down grandma!" Hu Yang said.

He was silent for a moment.

"Old Han, I seem to have heard you say that your company's master has made perfect jewelry, why don't you launch it?" Nian Aiyanghui remembered what he said when he called before.

Han Tianle shook his head and said: "It's not that simple, you know why some of the jewelry made of the same quality or material are at an admirable price, but some of them you can afford." ”

He did not answer Nian Aiyanghui's question, but asked Hu Yang and them this question.

I really didn't expect it.

To recall, it was.

"Story! If two pieces of comparable jewelry carved from the same piece of imperial jade and jade, one of which were worn by the lord of the harem of several dynasties, and the other was only circulated among merchants, which one do you say is more valuable?"

"Or if one antique is buried in the ground and another is kept circulating, which do you think is more valuable?"

Han Tianle explained to them.

It's simple and crude, but it's easy to understand.

"So, even if the master in the jewelry store makes good jewelry, it is difficult to enhance the reputation and value without a matching story. ”

I see, there are so many more ways.

They really don't know about poplars, and sure enough, they are like mountains.

"You mean that as long as a piece of jewelry has a story, its value will immediately multiply?" Shu Fu wondered.

Han Tianle shook his head and said: "It's not that simple, not only must there be a story, but also be recognized by everyone, and stand up to scrutiny, it's not just a matter of making up a story casually." ”

"Of course, even if you are fictitious, as long as you get everyone's approval, you can do it, the problem is that it is more difficult than a hit. He added.

No one wants to believe a fictional story easily, especially when it takes a huge amount of real money.

"Yuhua, come here!" Shu Fu suddenly shouted loudly.

Ying Yuhua, who was helping in the kitchen, heard Shu Fu's voice, and walked over with a few green onions in his hand, looking at him suspiciously.

"Han Tianle, old Han, his company now wants to launch a piece of jewelry, do you have any way?" Shu Fu said.

"That's great, Brother Han, what is the name of your company, where is there a counter, I'll take a few friends over to take a look." Ying Yuhua said with a smile.

"That's not what it means, it's to be promoted, how to make everyone accept it quickly. Shu Fu corrected.

"Advertising, overwhelming advertising, as soon as people wake up, they will see this brand of jewelry, which is the fastest, but also the most expensive. Ying Yuhua said without hesitation.

It's a good idea, but it's too expensive.

And it's also very uneconomical.

If it's a holiday, especially Valentine's Day........

When male compatriots are ready to buy jewelry for their wives or girlfriends, they will definitely choose this brand that appears in front of their eyes every day.

Because.......

It's so convenient and quick, it doesn't cost so many brain cells.......

And most importantly, they also like it.

Han Tianle also agreed: "What my brother and sister said is also a method, but I have tried it, and it has not had much effect." ”

"Brother Han, can I take a look at your company's jewelry styles? Ying Yuhua asked.

Naturally, he had no opinion, and took out his mobile phone to open the photos in the fingerprint album.

"There are some styles that are not on the market yet, how do you feel about it?" Han Tianle said.

Hu Yang and the others understood what he meant.

He has more than a dozen sets of styles in his mobile phone, photos of every angle of jewelry, and professional all-round angle videos.

Even if there is no physical object, it opens the eyes of Shu Fu and others.

Even those men who don't like jewelry think it's nice and beautiful, and if the price is affordable for them, they don't mind buying it.

Whether it's a gift or a collection.

Just when Hu Yang and their hearts kept exclaiming, Ying Yuhua pointed out the "flaws" in the nine pieces of jewelry after reading it, either they were outdated, or they had seen them in other jewelry.

In the end, Shu Fu's eyes changed when he looked at her.

Even if Ying Yuhua pointed it out, when they looked at it again, it was still so good-looking.

How can a woman be so picky?

It's like their lipstick, what 604, 608.........

I think it's pretty much the same when you put it on your lips.

But when they look at the color on each other's lips, they can tell the difference clearly and accurately.

Populus euphratica: They have always been very curious about it.

However, Han Tianle agreed with Ying Yuhua's words, and nodded, pointing out a few places that she hadn't found.

There were only two left that she didn't say.

Shu Fu also wanted to ask her what was the "flaw" in this.

As a result, I saw her staring at the phone screen brightly, and swiping lightly from time to time.

Needless to say, I must have liked it like this.

"Old Han, after you make it, send me a set. "If the future wife likes it, Shu Fu naturally has to please without hesitation.

By the way, I would like to support my brother's cause.

"Brother Han, the last two are still very satisfied from the perspective of my consumers, as long as they are operated well, they are likely to become the best-selling models of your company, and they can even be made into a series. Ying Yuhua said.

"What Yuhua's brother and sister said is very reasonable, this is a style that our master in the jewelry store has been studying for several years. ”

"But the idiots in the company's planning department have not been able to make a satisfactory promotion plan. Han Tianle said with some anger.

Nian Aiyanghui and they listened on the sidelines, a little confused and didn't understand very well.

.。 m.