"Huh?"

"Oh?"

Yao Qi and Yan Wen invariably expressed their surprise with interjections.

The "high price" of selling an ordinary bookmark for 10 yuan is actually nothing, and a really clever salesman can sell ice cubes to Eskimos and umbrellas to desert herders, but Yao Yi has never worked in sales, where does he have the experience and skills?

"It's this kind of bookmark. Gu Chuanjing reached into the folder and took out a mediocre bookmark, with extremely beautiful hard pen calligraphy written in the margin, and a total of seven characters on the iron and silver hooks:

【Endless Yangtze River Rolling Stream】

Yao Qi stared at this poem for a long time, and asked with a complicated expression, "Where did it come from?"

Yan Wenxiang replied before Gu Chuanjing spoke: "Mr. Yao, I am good at advocating and sending two groups of people to secretly protect Yao Yi. This bookmark should have been bought by them. ”

Yao Qi looked at the bookmark again and said with a smile: "The handwriting is good, so to speak, Yao Yi and the little girl sell calligraphy, not bookmarks." ”

Gu Chuanjing knew that Mr. Yao's judgment was not accurate, but he didn't dare to say it explicitly, so he had to reply: "I think there should be a trick in the recording for Yao Yi to sell bookmarks at a high price." ”

"Oh?" Yao Qi pointed at the recorder with his index finger, "Aren't outsiders, let's listen to it together." ”

"Yes. Gu Chuanjing did not hesitate and pressed the play button.

After a noisy background sound, the little girl's crisp voice sounded.

"Excuse me, are you a magician? Oh, no, it's not like magic. Hmm, that'...... Are you a hypnotist?"

Then Yao Yi's voice came from the voice recorder.

"I'm not a magician or a hypnotist, but I used to have a little business and I knew how to attract customers and how to make them pay for their wallets willingly. Well, it's called 'marketing'. ”

I don't know what marketing methods Yao Yi used to make customers willing to be slaughtered? Yan Wenxiang looked at Yao Qi quietly, thinking that it is not strange that Yao Yi knows marketing, after all, he is a child of the Yao family, and he will always come into contact with some business methods that ordinary people don't understand, or he has simply heard of this term and used it indiscriminately.

Rational analysis, Yan Wenxiang is more inclined to the latter, after all, Yao Yi is still a child who has just left school and has not dried up.

But just five minutes later, Yan Wenxiang completely reversed his mind.

Just selling a bookmark, Yao Yi actually used four marketing methods to rub the heat, expand the customer base, create a sense of superiority and concept packaging for customers, and also perfectly combine the four marketing methods and condense them in a concise and clear slogan!

This technique is not unclever, and Yao Yi can analyze his marketing methods so thoroughly, which shows that he is not by mistake, but really knows how to market, how to package products, and how to use customer psychology.

How can a twenty-year-old young man who can't even think through his own mind understand this!

What's even more incredible is that according to the content of the recording, Yao Yi completed the idea in the blink of an eye!

Gu Chuanjing saw Yan Wenxiang's doubts in his eyes, he didn't understand how Assistant Yan, who was very deep in the city, could show such an expression, but seeing that Mr. Yao and Assistant Yan both adjusted their sitting postures and listened carefully, he never dared to ask questions.

After a large section of analysis, it was basically a non-nutritious dialogue, and at Yao Qi's suggestion, Gu Chuanjing repeatedly pressed the fast-forward button until the recording ended.

"Mr. Yao, this is all the recording from last night. Gu Chuanjing put down the recorder and whispered, "After that, Yao Yi went back to his residence, and our people didn't continue to follow up. ”

"Hmm. Yao Qi nodded in an imperceptible amplitude, his face did not change much, but his right hand made an unusual movement, and he touched his nose.

After capturing Mr. Yao's action, Yan Wenxiang hurriedly took out the cigarette case lighter and offered it with both hands.

Yao Yi took out three cigarettes and threw one each to Yan Wenxiang and Gu Chuanjing, and the three men took turns lighting cigarettes, swallowing clouds and spitting fog.

"This is last night's recording?What about today?What did Yao Yi do?" Yao Qi took two puffs and put down most of the remaining cigarettes, seeing that Gu Chuanjing did not respond, he repeated the question harmoniously, "Xiao Gu, what did Yao Yi do today?"

Thinking that he was smoking with Mr. Yao, Gu Chuanjing was so excited that the roots behind his ears were red, and he was full of thoughts about how to brag to his colleagues and friends tomorrow, but he didn't respond immediately, and after waking up, he hurriedly replied: "I should have gone to the interview during the day, and now I should set up a stall at the door of the bookstore to sell bookmarks, and I arranged for a few people to set up a stall near Yao Yi, mainly to protect Yao Yi's safety." ”

"Is there a recording?"

"Recording ......" Gu Chuanjing shook his head and nodded, "They will send the recorder tomorrow." ”

Yan Wenxiang knew that Mr. Yao had a lot of opportunities every day, and it was impossible to take the time to listen to the recording every night, so he said: "Don't wait for tomorrow, let your people do a live broadcast." ”

Gu Chuanjing was a little worried, the two groups of people sent to protect Yao Yi had only received special training as bodyguards, and they were neither high-level commercial spies, nor were they equipped with professional listening equipment, so it was not easy to conduct live broadcasts.

But in front of the top leader of the group, Gu Chuanjing didn't dare to raise the bar with his boss even if he had a hundred guts, so he could only grit his teeth and agree.

Twenty minutes later, a clear sound came from the playback device that Gu Chuanjing had brought in.

……

"The same bowl of Yangchun noodles can be sold for three yuan at most in a roadside stall, and it will start at 30 in a five-star hotel, so why is the price gap so big, but people take it for granted? Is it that the Yangchun noodles in a five-star hotel are ten times better than the Yangchun noodles in the roadside stalls?"

……

"The key to environmental packaging for bookmarks is not the storefront, but the platform. The store has to be opened by itself, which is not only troublesome, but also risky, and the platform can borrow ready-made. ”

……

"If you want to borrow a platform, you have to figure out how to make the platform profitable, if it can't benefit the bookstore, why should the bookstore owner help us?

……

"In the eyes of consumers, the value of the gift is always equal to the price rather than the cost, in their opinion, buy a good value for money, can get a gift with a similar price, is to make a bargain. ”

……

Hearing Yao Yi talk about limited supply, environmental packaging and borrowing platforms, and then hearing Yao Yi's analysis of consumers' psychology towards giveaways and the bundling strategy he used to borrow the platform "Baixiang Bookstore", Yan Wenxiang's mood gradually changed from doubt to shock, but his expression remained the same, because Yao Yi's demonic performance had made him feel numb.

"On the first day I sold bookmarks, I would use marketing methods, and on the second day, I would sell bookmarks, and I thought of building a brand and using the platform to get ahead of others. Yao Qi said, stood up and walked to the floor-to-ceiling window and paced a few steps, and then laughed, "My son will definitely be an excellent entrepreneur!"