Selling bookmarks in front of the bookstore is a very spiritual idea.

If you don't finish a book, it often takes a few minutes to locate the last reading deadline when you open it again, and from the perspective of product sales, this kind of destruction of the reading experience is a huge pain point that causes trouble to readers, and to solve this pain point, it only takes a leaf of bookmarks.

Even if the product itself is not new, as long as it is tailored to the customer's pain points, there is no need to worry about not selling.

However, even the stores of state-owned book distribution enterprises such as Xinhua Bookstore have all kinds of bookmarks for sale, and private bookstores that pay more attention to revenue, especially bookstores with a good environment like Baixiang Bookstore, cannot sell without bookmarks.

If you want to get a book buyer to give up the convenience at your fingertips and go to the stall to pick up the bookmark, it must be attractive enough.

Yao Yi turned her scrutinizing gaze to the small stall owner selling bookmarks, this is a petite little girl, double ponytail, double eyelids, big eyes, small pink lips, and a little baby fat cheeks, wearing a JK uniform (Japanese-style female high school student uniform), sitting under the orange street lamp, actually giving Yao Yi a feeling of a pink halo all over her body.

This little girl is so cute, like a cute girl who broke the dimensional wall and came out of the comics.

In this world of looking at faces, her appearance is enough to form a huge competitiveness, if she is still selling bookmarks here in another year or two, she is likely to be named "Bookmark Xi Shi", "Bookmark Girl" and other names, and become an Internet celebrity.

In addition, her bookmark is also very interesting, there are no bells and whistles, it is just a blank, and next to the blank sticker, all kinds of stickers on paper and watercolor pens of various colors are lined up in two columns.

Yao Yi knew that the little girl was not selling blank bookmarks, but making stickers and hand-painted bookmarks on the spot.

In retrospect, it seems that the DIY trend took off in this year, and the fact that this little girl could think of incorporating the concept of Do.it.yourself into her bookmarks shows that she has a certain business sense, but she should not have received professional training.

The reason why Yao Yi would make such a judgment is because her marketing methods are a mess.

DIY is a hot word nowadays, even if you print these three English letters on A4 paper and paste them in front of the booth to rub the heat, it can attract a lot of attention.

But this little girl sat stupidly on the small bench behind the folding table, without using any propaganda means, and those who didn't know looked at her and thought she was selling blank bookmarks, stickers, and watercolor pens!

If it weren't for the little girl being so cute, she wouldn't have been able to wait for a customer for a night.

Probably because Yao Yi had been staring at it for too long, the little girl with two ponytails noticed his gaze and looked up, a pair of big eyes that could speak flickered, allowing Yao Yi to understand her question: Is there something wrong?

"Hello. Yao Yi took a step forward generously, bent her knees and half-squatted, so that her eyes were level with her, and asked softly, "Is this a DIY bookmark?"

"How do you know!"

The little girl gave a "you are so smart" look, pouted a little depressedly, and said crisply: "Many people think I sell stickers and watercolor pens." ”

Ha?

I realized that the customer would have a misunderstanding, and I didn't have the awareness to promote the selling point, so I can only say that this kid didn't think from the perspective of a businessman at all, and came up with the idea of DIY bookmarks, which is probably a mistake.

How do you explain it to her?

Yao Yi spent a few seconds organizing the wording in his heart, gave a thumbs up and said: "I think the idea of making homemade bookmarks is great, the bookmarks in the bookstore are all wholesale in large quantities, not everyone likes them, DIY is different, I make it myself, even if it is ugly, I like it." ”

This is the truth, now the domestic bookmarks have not risen to the level of handicrafts worthy of collection, all of them are cheap supplies produced in large quantities, and the lighters in the commissary are of the same nature, many people have used them a few times and threw them away, and they don't care.

It is difficult to stimulate people's desire to consume such goods, and it is all dependent on rigid demand and price advantages to occupy the market.

DIY is different, even if the effect is not impressive, as long as it is customized according to the customer's own ideas, it has a natural attraction for the customer.

I like my own doll no matter how ugly it is, don't you?

However, there is no need to tell these truths to the little girl in front of her, she may not understand them, and she may not be willing to listen to them.

So Yao Yi changed his words and cut in from another angle: "But most people don't know that this is a DIY bookmark, so business won't be very good, right?"

The little girl blinked, and her double ponytail flicked like a rattle.

"It's good, a lot of people come to ask me, but I have to explain every time, it's so troublesome!"

Belch......

Well, if you look cute, you will be treated gently.

Yao Yi covered up his embarrassment with a smile and continued: "But everyone passed by here, glanced over, thought you were selling blank bookmarks, stickers and watercolor pens, and turned around and left. If you were walking down the street, you wouldn't think about it, would you, would you? If you don't get customers at first sight, you're likely to miss out on opportunities. ”

The little girl was not afraid of life, tilted her head and thought seriously for a while, nodded and said, "What you said makes sense, then what should I do? ”

Of course, it is not advisable to shout with a loudspeaker, DIY bookmarks are literary and artistic commodities, and the label of "literature and art" itself is one of the attributes of the commodity, and it is also the core selling point of raising prices.

However, the first starting point of the little girl's thinking was that she didn't want to disturb others, which made Yao Yi have a good impression of her, he shook his head and said: "Quiet beautiful girl, of course, you have to do publicity in a quiet way, your main customer group is those who have just bought books in Baixiang Bookstore, they are more likely to accept 'seeing' rather than 'heard', uh, can you understand me when I say this?"

"Yes...... Right?" the little girl nodded as if she didn't understand, and then remembered the quiet beautiful girl, and her cheeks flushed faintly.

"If you believe me, why don't you let me try? I've had a small business before, and I like to read, and I know how to get the attention of readers. Oh, by the way, I've been short of money lately, how about I get some commission if I can attract customers?"

Paying knowledge and energy, creating benefits for people and asking for returns, this is a natural transaction, or exchange, Yao Yi said justifiably, righteously and brightly.

Confidence and the courage to ask are essential qualities for businessmen.