All the work is being carried out in an intense and orderly manner, whether it is Ye Feng, the singers, or even the production team, everyone is doing their best to be busy with this variety show with no future in sight. In fact, it's strange to say that everyone is not optimistic about this show, but everyone has an expectation in their hearts, looking forward to the birth of a miracle.

And after a period of preparation, finally, "I Am a Singer" ushered in the stage of advertising!

The overwhelming advertising and the momentum of wealth made the industry, the audience, and countless people dumbfounded and surprised.

"I'll go! Look at the Entertainment Morning Post! The genuine version is "I Am a Singer"!"

If you look at yesterday's People's Daily, Professor Ye directly published an article titled 'On the Monotony and One-sidedness of Today's Entertainment'! "I Am a Singer" has directly made the front page headlines of the People's Daily!

"Professor Ye really looks serious this time!

"I've never seen such an advertisement, and if you directly send an academic paper to advertise, it's Professor Ye, right?"

"The main thing is that the People's Daily is really cooperative!"

"Nonsense, this face must be given!"

"Look at the Imperial Capital Times, North China Daily, South China Daily, Xinhua News Agency, Haicheng Morning Post, almost all of Professor Ye's articles on "I Am a Singer", this advertisement is simply invincible!"

"The advertising space of major newspapers and magazines is also "I am a singer"!"

VC browser, buckle browser, Baidu browser, 360 browser and other major portals, all of them are advertisements. ”

"The buckle chat interface is all ......"

"What is that? You go to the homepage of the celebrity circle and take a look, and they have bought the most conspicuous positions. ”

"How much does it cost?"

"Professor Ye, this is crazy, right?"

"It's not advertised like that!"

"Wealthy! That's what the hell is called wealth!"

"The movie promotion is not as exaggerated as theirs! This is just a variety show? This is too exaggerated!"

"Convinced, this is the history of variety shows, no, this is the largest publicity in the entire history of television!"

"Wait, this is the beginning, you must know that now it is just online publicity, this is the preliminary publicity, and the most important TV promotion has not yet begun!"

"yes, the promo hasn't been released yet! Wait, I don't know what it will be like!"

All circles!

Major websites!

Major media!

Without exception, all of them are promotional advertisements for "I Am a Singer"!

Although this is only the early publicity, the publicity this time is too great, and even many bigwigs in the entertainment industry are shocked. Because when they are about to promote a new movie or a new TV, they suddenly find that they can't find an advertising space?

When I asked, the answer was all covered by Professor Ye!

Almost all the advertising spaces in the entertainment industry have been rounded by Ye Feng!

A well-known actor, "What is the situation with this "I Am a Singer"?"

"Isn't this a variety show? crazy?

"Hey, you guys don't know. An actor who knew the inside story said: "This show was planned by Professor Ye, it is said that it is for Su Ning, Professor Ye personally handles it, naturally the posture will not be small, bear with it, wait for this gust of wind to pass." ”

"Yes, I also heard about it, this time it was Professor Ye who went into battle in person, and I heard that the variety show industry has long been jumping chickens and dogs. ”

"Just look at the mainstream media, if it weren't for the big guys themselves, they would never interfere in these entertainment programs. Obviously, this big man is Professor Ye. ”

"Look at this posture, the variety show circle may be about to change!"

"It's hard to say. ”

The entire entertainment industry, whether it is the film and television industry, the television industry, or the music industry, or the variety show industry, is almost discussing this "I Am a Singer" at this time. There's no way, this publicity is so shocking! There's no way they don't discuss it!

Especially in the variety show industry, they are the closest to this matter, and they are also the most concerned. Countless variety artists in the industry have changed their faces after seeing this overwhelming propaganda handwriting.

Professor Ye is really not easy to deal with!

With these promotions at this stage, the momentum of "I Am a Singer" has already beaten all the programs in the industry!

Which variety show have you ever seen so blood-sparingly promoted?

No!

Not a single one!

With such a big investment in publicity, people who watch it are terrified!

……

In fact, not only the industry and netizens were terrified, but even those who spent money in the program group couldn't help but spit on their eyes.

In the program group, the chief director Feng Lei trembled and said to Ye Feng: "Ye, Professor Ye, we have spent 10 million!"

Ten million!

This is not counting the money for stage construction, equipment purchase, and singers, this is just the publicity fee for advertising! 10 million! This is more than enough to produce a variety show! But here, even the publicity money is not enough!

Yes!

It's just not enough!

Because, Ye Feng continues to expand his publicity!

Ye Feng smiled faintly: "It's okay, keep buying, buy the advertisements of the TV show, don't be afraid to spend money." ”

One of the executive planners next to him, a professor from Haichuan, exclaimed: "Professor Ye, do you still buy it?

Ye Feng shook his head, "It's far behind, this is the early publicity, and the real propaganda hasn't come out yet." Ye Feng looked at the few people in front of him, and said earnestly: "Since we have decided to do this variety show, we must do it well, isn't it? There are so many pairs of eyes in the entertainment industry staring at us, too many people are expecting us to fail, so what about us? We must show them that we have succeeded! Publicity is a big deal, listen to me, continue to spend money!"

Feng Lei and the others pulled the corners of their mouths and didn't speak, they all knew that propaganda was a big deal and should be taken seriously, but Professor Ye also attached great importance to it, right?

Forget it, Professor Ye can do whatever he says.

Everyone didn't say anything anymore, in this program group, although Ye Feng is not the chief director, his words are definitely the biggest. Even if everyone doesn't understand or even agree with Ye Feng's approach, it is at most a suggestion, if Ye Feng doesn't listen, no one will object to anything.

In fact, Ye Feng knows very well what everyone thinks, but they don't know what this show means to today's entertainment industry!

To put it mildly, the money spent on advertising now will be ten or twenty times more profitable in the future!

On earth, the biggest pity of "I Am a Singer" is that the first season was not well promoted, which led to the ratings of the previous episodes and Li Xiang. However, the ratings after that have soared all the way, getting higher and higher season by season. This fully shows that as long as "I Am a Singer" has the momentum in the early stage, the result will definitely be bad! Ye Feng has no time to accumulate a little bit, so he can only have money to smash!

He wants to make "I Am a Singer" become popular directly from the first issue of the first season! It will directly become a phenomenal and epic super variety show that has swept through China!

"Director Feng, take out another million and make a promotional video. Ye Fengdao.

"Hmm, how long is the promo?"

"A minute or so. ”

"One minute, one million?" Feng Lei's face was full of disbelief.

"Hmm. Ye Feng nodded, "I'll make the promotional video myself, I want to use the best equipment and special effects, if one million is not enough, you can add it directly!"

"I ......"

"Okay. ”

"Whatever you say, that's what you say. ”

……

A few days later.

The "I Am a Singer" program group is the official announcement, and the program promotional video will be broadcast on Haicheng Satellite TV and CCTV at the same time.

For this promotional video, many people are paying attention to it, because everyone has been tired of hearing the words "I am a singer" recently, and all day long on the Internet is "I am a singer" and "I am a singer", but no one knows what "I am a singer" is?

It is said to be a new type of variety show model, but what kind of model is it?

What's so different about this variety show?

Nobody knows.

Therefore, when the official promotional video of "I Am a Singer" came out, it instantly detonated the whole network!

At seven o'clock in the evening, the period before the news broadcast, this is the best advertising space, and countless people are sitting in front of the TV on time. It's not that you want to see the news, but you're waiting for that ad......

Yes, I heard you right, just waiting for that ad.

Countless well-known planners in the variety show industry.

Countless well-known singers and actors in the entertainment industry.

Quite a few bigwigs in the academic world.

Even people in the advertising industry are keeping an eye on it.

Not to mention those ordinary viewers, some are in front of the TV, and some are waiting online.

An advertisement is just a simple advertising video, but it vividly makes the sense of déjà vu when a big movie is released.

Suddenly, an advertisement on TV ended, and then the picture turned, the background music suddenly sounded, and the promotional video of "I Am a Singer" officially met the world!

With the picture on the TV, Ye Feng's magnetic voice came out:

"The sound of a man falling. ”

"It's louder than the growth of a group of people. ”

"A moment of despair for a person. ”

"It means, to die once. ”

"Is life renewed, or is it suicide?"

"It's just about the choices and decisions of every moment. ”

"Music is not an end in itself, but a living state. ”

"Doubt me!"

"Shame on me!"

"Hurt me!"

"I use my back to pay tribute to life. ”

"Why sing? so that we are no longer afraid. ”

"The music is fearless. ”

"I'm a singer!"

The promotional video is not long, only about a minute, and it will be broadcast quickly.

However, the impact of this short promotional film on the audience is far-reaching! The exclamation on the faces of countless people has been maintained for a long time, this is a propaganda film? The picture, color, special effects, dubbing, and so on, are not inferior to big movies!

Especially Ye Feng's copywriting, especially the last sentence "Music is meaningless, I am a singer!" made many people's blood boil!

Almost three minutes after the end of the promotional video, the topic of "I Am a Singer" promotional video" was on the hot search list at once!

The internet is full of praise and shock!

"Amazing!"

"Where is this propaganda video!"

"That's right, it's so artistic! Every picture can be used as a desktop!"

"Exquisite, concise, artistic, absolutely amazing!"

"Professor Ye is worthy of being a great writer, this sentence is as beautiful as a poem, don't think about it, this copywriting is definitely designed by Professor Ye himself!"

"That's the level!"

"That passage is accompanied by pictures and music, it really makes my blood boil!"

"Throughout China, there is no producer and planner of a variety show who can have the strength of Professor Ye!"

"The variety show industry may really be changing!"

"I'm looking forward to "I'm a Singer" more and more!"

"Just rush this promotional video, the show must be watched!"

It's hotly discussed!

Almost most netizens are applauding!

Even a famous advertising director said: "A wonderful promotional film!"

A program director of Haicheng TV also said: "I have watched it seven or eight times, and it is indeed art." ”

A film director who is not very well-known: "People who can make such art promotional films with this attitude of excellence will definitely make a program that will not be bad." Looking forward to Professor Ye's masterpiece!"

The promotional video is on fire!

There is no warning of the fire!

The fire doesn't make sense at all!

However, people in the variety show industry have green faces!

Green through and through!

Green heartbreaking!

Really! Just this one promotional video, it makes them feel cool and cool in their hearts! Although there are not too many things revealed in the promotional video, there are no rules of the show, and there are no guests of the show, but just this kind of production, "I Am a Singer" has killed all domestic variety shows in seconds!

It's so well made!

Why the hell do you use the money from making movies to play with us in variety shows?

How the hell is this played?

This is an innate unfairness!

Countless variety artists gritted their teeth, and now for them, it is really burning their eyebrows, especially the top variety shows such as "Superstar", each of which has begun to take action. They will definitely not sit still, and begin to frantically invite those giants in the entertainment industry, hoping to drive traffic.

However, Ye Feng didn't care about their movements at all, because he had never regarded them as opponents.

In his eyes, there is only the audience.

The highest production cost in the industry, the best equipment in the industry, the most professional guests in the industry, and the most effective publicity in the industry...... Everything is the best and top in the industry, Ye Feng has invested so much, what he wants is not to compare those variety shows, what he wants is a milestone epic, palace-level, and phenomenal super variety show!

It is a perfect show that can sweep China, make every participant proud, and even let every guest shine!

Of course, what he wants most is to let Ning Ning reach the top!

And now, everything is ready, all you need is to start recording!