The domestic film market has been bombarded with Hollywood blockbusters for four consecutive months since May.

The summer season in North America starts in May, and the most important schedule of the year is more fierce than the competition for Thanksgiving and Christmas.

In China, Hollywood blockbusters have been released almost since May.

"Madagascar 3" got a box office of more than 80 million in 8 days after its domestic release, and it is another 200 million-level movie.

In the first half of June, there are no movies that can be compared, and there are many domestic movies, but there are basically no more than 5 million in a single day.

The comedy "Treasure Island Heroes" starring Xia Yu and Fang Zuming had a box office of more than 6 million in seven days after its release.

The Thai romance film "The Little Thing of First Love" also got more than 5 million box office in seven days after its release.

The low-budget romance film "The First Time" invested by Eucalyptus is the highest-grossing film in early June, with 3.5 million in the first weekend, 8.5 million in the second four days, and 12 million in seven days.

There are many actors, Zhao Youting, Yang Ying, Bai Baihe, Huang Xuan.

After a few years, they are all popular Xiaosheng and Hua Dan, and this combination can at least deceive a little money.

But now, who knows them, it doesn't work.

It wasn't until June 14 that "Hypnosis Master" was released, and the domestic film pulled back a game and landed as the box office champion of the day with a box office of 28 million on the first day.

The Hollywood blockbuster "The Hunger Games," which was released on the same day, came in second with 14 million.

North America won a super high box office of 400 million, and the cost was less than 100 million, and this blockbuster that came out of nowhere is not low in China.

said that it is a youth film, but it is actually more like a political film.

Most of the moviegoers of youth films are teenagers, just like the previous "Twilight".

However, in the United States and even around the world, the main audience of "The Hunger Games" is adults over 25 years old, accounting for nearly 60%.

Later, O'Black Carbon also publicly satirized that there are too many Republican candidates participating in the presidential race, just like a "Hunger Games".

There is no one to use a movie to satirize political opponents.

However, this film is not very popular in China.,It's impossible to become a hit.,The foreshadowing in front is too long.,The whole is generally slowly rolling out the worldview.,The climax is almost over at the beginning.。。

On Friday the next day, "Master of Hypnosis" resisted the impact of Hollywood's blockbusters, and the box office crossed the 30 million mark under the super high reputation and effective publicity, with a single daily revenue of 31 million and a total box office of 59 million.

After all, it is a suspense movie, and most audiences still have some doubts about Xu Zheng making this movie by a comedian, and they can only rely on high reputation to dispel the audience's doubts.

59 million in two days is enough for a movie with a production cost of only 25 million, and Xu Zheng, as the film director and actor, is finally relieved.

The previous defeat in "Modern Times" made Xu Zheng almost doubt himself, although he played a role in "Looking for the Dragon" and received a good response, but it was not his movie after all.

Now "Master of Hypnosis" is not a comedy, but it is enough for Xu Zheng to get rid of the shadow of the failure of "Modern Times".

However, since Friday morning, there has been a flood of negative reviews about the film on the Internet and in print.

"A so-called suspense film that forcibly lowers the IQ of the audience!" - one of the most pinned posts on a professional website.

There are a lot of ballabalas, but there are too many scenes that are forcibly explained by the movie, for fear that the audience's IQ is not enough to understand it, everything must be explained clearly.

There are those who question the therapist: "False sensational routines." The director and screenwriter also have a superficial understanding of psychotherapy. Xu Zhengyan's therapist either looks like he is arguing with the patient, or he is reprimanded from above, lying one by one, not knowing how to listen at all, and treating treatment as a debate. It's clear that he's driving drunk, so he's right. ”

is tricky, the plot is too weak, the hypnosis technique is too fishy, and the drunk driving propaganda film ......

The main negative reviews are concentrated in these places, and there is a good reason.

Others say that you can guess the ending from the trailer, what is the opening 5 minutes to sleep, waking up is the finale, no need to make up the brain, just understand it.

Why don't you say five minutes of sleep and two hours of energy!

A clear-eyed person is an organized and disciplined navy black!

Xu Zheng was still happy for the box office when he came together in the morning, and when he saw this overwhelming bad review, he was instantly stunned, as if he hadn't woken up.

It's not a popular schedule now, and there are no other movies in the same period, that is, "Hypnosis Master" and "The Hunger Games" compete for the Dragon Boat Festival schedule.

It doesn't look like the publishers of "The Hunger Games" did it, and their own publicity campaign is just like that, how can they have extra money and resources to do negative marketing for "Hypnosis Master".

Xu Zheng immediately dialed Zhu Mo, director of the Hantang Propaganda Department, to inquire about the situation.

However, they are still investigating for the time being, and they don't know what's going on.

There are only a few companies capable of such a large-scale smear operation, but the outbreak is too short, and it will take time to determine.

Not only did Xu Zheng not understand, but others in the circle were also confused.

If you engage in others, either the two sides have enmity, or compete for the schedule, you can't be thankless.

Now there are no other movies released in the same schedule, and Xu Zheng has not heard any enemies.

It wasn't until it lasted for a while, and in the afternoon, that the major companies found out.

It is impossible for such a large-scale operation to be concealed from everyone, and it is impossible for the major trolls to not leak it at all.

And these print media, Weibo marketing accounts, and self-media can't stand up to investigation at all.

Hantang Media, Tang An also learned what was going on.

Nearly eighty percent of these paper media that have negative news are controlled or invested in by Ahli.

Those Weibo marketing accounts and self-media can easily find clues when they check their records in the past few months.

Moreover, Zhang Wall also called at noon, and without saying anything, he chatted for two minutes.

Obviously, the faction led by Zhang Wei did it.

"Is this sick?"

Tang An is also speechless, there is no movie released in your uncle's Ah Li, even if "Hypnosis Master" is affected by the box office, it is not good for Ah Li.

Harming others and not benefiting oneself is like what a qualified capitalist does.

Zhang Wei was a senior executive and senior vice president before, why is she so SB, is it difficult to reject her three times before.

If the high-level people in Ah Li are all this kind of people, it would be a miracle that they haven't closed down for so many years.

There is no good way to do this situation, throw money at it, and increase publicity.

"Increase the publicity budget by 15 million and mobilize all resources to keep this momentum down in the shortest possible time. Tang An instructed Zhu Mo.

"Interstellar" is about to start, Tang An doesn't have much energy to focus on other projects, he still has something to do, and the announcement is for Chen Guochang and Xu Yanyun to pay more attention.

At three o'clock in the afternoon, Tang An left the company and made an appointment at the Wangfu Hotel to meet with the CEOs of the four major cinema lines: Jiangsu and Zhejiang Times Cinema Line, Guangzhou Jinyi Zhujiang Cinema Line, Hengdian Cinema Line, and Poly Wanhe Cinema Line.

The company produces more and more films every year, and counting the increasing number of films invested by its studios, seven or eight films a year is a common thing, plus the films that other companies seek to distribute, and next year it will approach fifteen.

This is still a movie with box office potential, and it's not like you just throw some copies to the theater and it's over.

Relying on the company's publicity and distribution capabilities, it is difficult to cope.

Coupled with the entry of Internet giants into the film and television industry, as well as the maturing Wanda, the competition for the film market is bound to become more and more fierce.

It is imperative to form a dedicated distribution company again and win over more allies.

Even Wanda, which controls the largest cinema chain in the country, can't play anymore, and pulls other cinemas to form a special distribution company, Wuzhou Distribution.

Huayi, Magic Shadow Group, MicroPort Times, a subsidiary of Micro Shadow Times, and Dadi Shichuang, a subsidiary of Earth Times, established Huaying World.

Magic Shadow Group also joined hands with Jiangsu and Zhejiang Times Cinemas, Jiangning Happy Blue Ocean Cinemas, Xichuan Film and Television Company, and Henan Oscar Cinemas to establish Sihai Distribution.

It doesn't work alone, there are too many opponents and too strong.

Wanda can't do it, and neither can the Magic Shadow Group, which has the top three theater chains in the country.

Of course, China Film has a transcendent status and does not need to form an alliance with anyone.

China Film's shares in Xingmei Cinemas have been controlled, plus the top ten New Film Federation, China Film Digital, Liaoshen North, and Southern Shinkansen, the top ten cinema chains in the country account for five of them, all over the country, enough to hang Wanda up.

There is also the Xichuan Pacific Cinema Line in the first fifteen miles, and China Film also accounts for 40% of the shares, and other companies can't compare at all, which is also the confidence that China Film does not need to form an alliance with anyone.

Tang An can't do it, no matter how good the movie is, no matter how powerful the publicity is, there is no way to schedule the film.

Feng Xiaogang and Hua Yi were not arranged by Wanda to die later.

Although the relationship between Tang An and the China Film Department is not bad, everything is uncertain after Han Sanping retires, so it is better to make plans as soon as possible.

Wanda had cooperated well with Han and Tang before, but all the movies produced by Han and Tang had advantages in terms of number of scenes, and now they are not going with Huayi and Ah Li.

This time, Tang An found four theaters, and only Jiangsu, Zhejiang, Guangzhou, Jinyi, Zhujiang, and Chongqing Poly Wanhe ranked among the top ten in the country, and they were also in the top ten.

Although Hengdian Cinema Line ranks 15-20 in the country, this is a cinema company under Hengdian Group, and half of Hantang Media's future film and television production business will be filmed in Hengdian Film and Television City, and it is indispensable to ask for help from the other party.

The impossibility of the China Film Department, Qin Hong lost the control of Xingmei, and it is impossible for Xingmei.

The Shadow Group, the relationship between the two sides was average, and it was a little unpleasant before.

There is a conflict between Dadi Cinema Line and Han and Tang Dynasties, and both sides are stepping up the construction of cinemas to seize the second and third tier cities.

However, the three top ten cinema chains in the country, plus the Hantang and Hengdian cinema chains, are all around the fifteenth in the country, and they have already accounted for about 25% of the national cinema chains.

Tang An had already spoken on the phone with the CEOs of several theaters before this proposal, and he didn't know how many emails he had exchanged.

There are almost no problems in the negotiation process, and in this era, major theaters want to get a piece of the pie in film and television production and distribution, but they have repeatedly hit a wall.

As a film and television company that now occupies the largest market share in China, Hantang Media is unavoidable to cooperate.

What's more, Tang An also put forward a condition that they couldn't refuse.

The distribution rights of "Hong Kong Embarrassment" were handed over to the newly established distribution company, and "The Breakup Master", which will be released in mid-June next summer, was also handed over to the newly established distribution company.

If "Hong Kong Embarrassment" wants to fight with "Journey to the West", you must have full certainty.

This is almost a giveaway for the other four companies, "Hong Kong Embarrassment" is a 99% hit, "The Breakup Master" is a comedy starring Deng Chao and Yang Mi, and there is no need to doubt the box office potential.

They can't say no, no one can't say no.

For Tang An, the films that the group is too busy with in the future can be handed over to the new company for distribution, and everyone has money to earn together, and they have also gained four allies, and they will get more benefits than they give.

However, like some popular movies, you still have to release them yourself as much as possible, unless you encounter special circumstances.

The contract was soon finalized, and Hantang Media and four cinema chains jointly injected 80 million yuan to establish Wuzhou Film Distribution Co., Ltd.

Five companies, just five continents.

Later, Wanda established a distribution company and rebranded itself.

Hantang Media invested 33.6 million in cash, accounting for 42% of the shares.

Jinyi Zhujiang, Jiangsu and Zhejiang Times, Polywan and the three top ten cinema chains each contributed 12.8 million, each accounting for 16% of the shares.

Hengdian Group invested 8 million yuan, accounting for 10% of the shares.

Hantang Media is the largest shareholder of Wuzhou Distribution, and the general manager of the company is Liu Ge, the former president of Hantang Cinema Line Management Group, and other departments of the company will be established one after another.

Early the next morning, Tang An flew to Nanjing and signed a contract with the Nanjing Military Region Art Troupe and Wu Jing, with a total production cost of 70 million yuan and Han Tang Dynasty contributing 43 million yuan.

The preparation of the movie was basically completed, and the actors were all selected by Wu Jing himself, and Tang An did not interfere.

However, the Nanjing Military Region has to supervise the whole process of the movie, and this is no problem, all the equipment in the movie is sponsored by others.

With the help of the military region, things are much easier to do, and later Wang Baoqiang left the running man to go to the real man, because the real man has the support of the army, and it is specially indicated that it is a national defense education program, in order to have a good relationship with the army.

Of course, the main reason is that he suddenly has the least attention and no sense of existence among the running men, and he can't highlight his strengths, and he can only play his strengths when he goes to a real man.

The release date of "Wolf Warrior" is set for August 1, and after negotiating the contract, Hantang's official Weibo immediately announced the schedule of the company's three films next summer

"Breakup Master" was released on June 9, 2013, the day before the Dragon Boat Festival holiday.

Interstellar was released on Thursday, July 11, 2013.

"Wolf Warrior" was released on Thursday, August 1, 2013, Army Day.

Information such as the actors, categories, and other information of the three movies was also announced one by one.

Three movies in one summer file, once announced, immediately attracted the attention of the vast majority of people inside and outside the circle.

Fans naturally applauded, and there were movies to look forward to.

"The Breakup Master" is a comedy romance starring Deng Chao and Yang Mi, and when you think of "Thirty-three Days of Broken Love" and "Detective Chinatown" that they filmed together before, this one will naturally not be bad.

Needless to say, "Interstellar", Tang An's movie, even the audience who doesn't often watch movies, is very much looking forward to it, and it can be described as one of the most important movies of the year.

is this military war blockbuster "Wolf Warrior" is a little unreliable at first glance, except for "Assembly", where are there any military films that sell out in China.

Even if there is a 3D live-action and military-sponsored gimmick, most people are skeptical.

In the eyes of insiders, this is undoubtedly related to Ahli Pictures.

"Notes on Tomb Robbery" has been announced to be released in mid-to-late July, and it is sandwiched between two Han and Tang movies.

This is also Tang An's purpose, to encircle and suppress "Notes on Tomb Robbery", and completely defeat Ahli Pictures, which is preparing to take off!