Momentum?"

Li Tingcheng sat lazily in front of the floor-to-ceiling window of the group's president's office with red wine, looking at Qin Fan suspiciously.

"Do you think that I have the ability to take over the group's public relations department on the cusp of this kind of storm, and push the Shen family from decades behind the scenes directly to the public eye?" asked Li Qingcheng out loud.

Li Tingcheng likes to drink red wine, just like Li Peizi, a woman with a hot personality, but a successful career and no shortage of money, wine is their best pastime, even if they have official business, they don't mind, after all, no one has four or five full-time drivers?

"Are you okay?" Qin Fan asked.

"Are you doubting my ability, or are you questioning my ability?" Li Qingcheng chuckled lightly, "Is there a company that can build momentum more than the media group? If there is, it must be a bigger media group." ”

Qin Fan is right when he thinks about it, this kind of thing is a common thing for the media group, and a look can be interpreted by them with a thousand meanings, not to mention that Li Qicheng is a whole person, with a unique vision and a bold and unique style of doing things, and has already made several groundbreaking events in the industry, as long as she is willing to take over this matter, Qin Fan can really put down everything with peace of mind and go home to sleep.

"You already have a way?" Qin Fan said curiously.

Li Qingcheng didn't speak, but lay on the sofa and squinted at Qin Fan, although this action looked a little frivolous, but it was delicate and charming on her, and people couldn't help but swallow their saliva.

"What does the Shen family's old business do?" asked Li Qingcheng.

"Pharmaceutical. Qin Fan replied, "At present, in addition to the domestic pharmaceutical market, which is almost 100% occupied, more than half of the global pharmaceutical market is also in our hands. ”

"Yes, the Shen family's old business is pharmaceutical and pharmaceutical, and the most influential industry is also pharmaceutical and pharmaceutical, so we will build momentum for the Shen family from this aspect. Li Qingcheng sat up straight, put down the wine glass in his hand, and his expression became serious, making Qin Fan suspect that her frivolous eyes just now were deliberate, "As a traditional industry, the pharmaceutical industry has never paid attention to brand building and marketing, for example, Jobs not only created Apple, but also created a model of mobile phone press conference, does our pharmaceutical department have any new drugs about to be launched recently?"

“……”

"Allure, do you mean to promote the new drugs of our pharmaceutical department in the form of a mobile phone press conference?" Qin Fan asked with disbelief in his eyes.

"Hmm. Li Qingcheng replied: " But it's not one, but to use a lot of fields to promote the new drugs developed by the Ministry of Medicine, so that each drug before birth, can become a strong expectation of the people who will use it, let me make an analogy, when a tuberculosis patient feels that the current drugs can not meet the needs of his case, and there is no new drug on the market to replace, the Ministry of Medicine's new and improved drugs for tuberculosis will become the most concerned thing for this group of people in the near future, and the listing of this drug will change the life and physical state of this group of patients to a great extent, in a sense, when a new drug for a large-scale disease is launchedThe sensation and influence caused in the market is far greater than that of a mobile phone. ”

Qin Fan was stunned after hearing this.

And then on closer analysis, it seems that this is indeed the case.

Is there anything more important than physical health?

A new drug that is about to be launched and can definitely eliminate cold symptoms within 24 hours will definitely be the biggest blessing for tens of millions of office workers!

Of course, this is just an analogy, with the ability of the Shen Family Pharmaceutical Department and the market share, if such a press conference is really held in the field of life and health, the effect will be worth looking forward to.

"However, now that the Shen family has just been pushed from behind the scenes to the front of the stage, will this kind of press conference be too public, giving people the feeling that we are doing this on purpose and want to be popular?" Qin Fan worried.

"It's nature. Li Qingcheng nodded and said: "If you want the public to accept us, we must dye them to know what we can do, what we can bring to them and this society, this is the most basic supply and demand relationship, but at the current cusp, our actions cannot be too obvious, everything to the public is the illusion that we are directing and acting ourselves, and we want to cheat money......"

Speaking of this, Li Qingcheng took out a lady's cigarette from the green box on the table, sandwiched the cigarette between his fingertips with two slender jade fingers, handed it between his flaming red lips, lit it, took a deep breath and said: " Judging from my experience in promoting momentum for so many years, the domestic people are very concerned about the hypocrisy of internal qualifications, so I find a public figure who is recognized by the general public, and let him claim that he has obtained the qualification to visit the internal new drug conference of the pharmaceutical department of Shen's Group, and announce the functions of our batch of new drugs from his perspective and tone, and hold an indirect press conference, so that everyone knows the characteristics of our batch of new drugs and what it will bring him. ”

"Remember, the key to this matter lies in two points, one is the influence and scope of this public figure, and the second point is that among this batch of new drugs, there must be drugs closely related to the public, so that the whole people are looking forward to the listing of this batch of new drugs, and he must be allowed to declare how difficult this internal qualification is, it must be Chinese, and it is impossible for foreigners to get it......"

Li Chengcheng smoked a cigarette elegantly and said lightly.

"Interesting......" Qin Fan looked at her with interest, he had long heard that Li Qingcheng was named the "Queen of Starmaking" in the entertainment industry, but he didn't expect that her grasp of human nature and market publicity was the key to her today's achievements.

"Then we now have to first screen out a batch of the most influential new drugs that will be released, and then find a public figure who is well-known and recognized by the vast majority of people to participate in the release of the new drugs, and use his channel to promote this batch of new drugs, right?" Qin Fan asked.

"This is the second step, and it needs to be distributed after the implementation of the first step is completed. ”

"The first step?" Qin Fan was stunned, "What do you need us to do?"

"This afternoon, you informed the various channels under the control of your public relations department, announcing that all the doctors, experts and professors of your influential pharmaceutical group in the mainland are going to conduct a free free clinic, of course, the object of the free clinic is limited to employees at all levels. Li Qingcheng said.

"It's not going to work. Qin Fan shook his head directly and said, "In this way, wouldn't it tell the world that our Shen Group's external treatment is still divided into class levels? This will inevitably cause a great sensation of public opinion, so that the vast majority of the people will have a bad impression of our group, and no one will stand on our side anymore, how should the plan be implemented in the future?"

"That's what we want. Li Qingcheng said.

"Why is this?" Qin Fan wondered.

"Do you know that the public opinion brought by the controversy will far exceed any direct propaganda method?" Li Qingcheng said indifferently, "If our free clinic is directly aimed at the people this time, no matter how many media we find to publicize it, it will give people a feeling that there is no silver three hundred taels here, why didn't we do this kind of free clinic before, but chose to do it at this time, deliberately pleasing the people?" Or is it an exchange of interests, on the cusp of this storm, no matter what we do, it will cause all kinds of controversy in public opinion on all sides, and do you think that only we will use public opinion to turn the tide, and the other side will not also use public opinion to encircle and intercept us?"

"I see. Qin Fan's frowning brows gradually relaxed, "If there is controversy, we can build momentum, if we use our own channels to hype up this free clinic, it will not only create a feeling that there is no silver three hundred taels here for the people, but also give the other party an opportunity to seize the opportunity, and also use public opinion to fight back against us, a little careless, it is very likely that a free clinic plan that was originally beneficial to us will become a gap for the other party to break through......"

"So instead of this, we should take the initiative to wait for the other party to take the bait, first conduct a voluntary free clinic for the employees of each unit, let them think that they have seized the handle to hack us in public opinion, and use our channels and influence to first beat the reputation of the Shen Group again, whether it is good or bad, it is the first time in China to officially meet with everyone. Li Qingcheng said.

"However, is this kind of fame really good for the current situation of the Shen family?" Qin Fan said worriedly.

"Scarcity is expensive, especially in the pharmaceutical industry, not like roadside sales to send Chinese cabbage and vermicelli, it is a matter of health, for the Shen Group, which has just appeared in front of everyone, not everyone can accept it for the first time, we can make full use of the existing relationship, first to the unit employees for free clinics, they have a lot of relatives and friends around them, and so on to cure their physical problems, and this matter has also become a hot topic, they will go back will take the initiative or passive to tell the strength of our group to the people around them, and wait until this kind of publicity is almost, we will change the rules, try to implement the national free clinic, which is very simple。 ”

Li Chengcheng said: "At this time, we can also borrow the other party's channels and influence, fully show our strength, and take advantage of the hot topic, while piloting the national free clinic, while participating in our new drug release through public figures, and let him fully publicize it, at that time, Shen's Group will become a well-known national enterprise in the country, and many people will take the initiative to come and beg us." ”

Qin Fan laughed after hearing this, nodded and said, "Since Allure is so confident, then if you need anything next, just give me a hand." ”