Some people say that Jiang Xiaobai is not selling wine, but stories.

That's not bad at all.

"I am me, the fireworks that will bloom for you. ”

"I am the antidote, not the poison. ”

"In order to live a pretended to be strong, pick up the bottle and be happy. ”

"To fall in love with a wild horse, you have to start with a whole grassland. ”

"May we still be old friends in ten years, and may I pour you wine again in ten years. ”

"Everyone said that when I wasn't drunk, it was a prelude to telling the truth. ”

"I drank everyone down just to whisper to you......"

These heart-piercing, realistic, or bloody copywriting, many young people in the other world have more or less heard of it from various channels, and when it first came out, it was also popular because it aroused the emotional resonance of the masses, and became the words on the lips of many people!

This is very different from the image of the traditional liquor brand in the impression of ordinary people, Jiang Xiaobai's classic quotations, there is always a sentence that can enter the hearts of the people, in fact, Jiang Xiaobai is such a serious image of the traditional liquor industry, and the liquor is given more youthful and lively and emotional image of the brand!

in the conference room.

Fang Yi sat on the main seat.

At the conference table, a whole table of people was filled.

These are all jokers invited by Fang Yituo and Wang Haoze from major website forums.

Although, as long as he searches with a memory search engine, Fang Yi can search for countless jokes and stories in another world, and even can directly copy those classic quotations used by Jiang Xiaobai in another world.

But the two worlds are still a little different in the end.

In this world, there are also capable people.

The capable people in this story, and the jokes written, may be more appropriate to the story of this world.

"I'm Fang Yi, first of all, I'm very grateful to all of you who came, you can take time out of your busy schedule, you are all famous jokers on major website forums, this time I invite you to come, in fact, I want to ask you to come and help me write some paragraphs. ”

"Are you paid?" someone immediately asked.

That's a good question. Fang Yi took out a wine bottle that had already been customized, "See this wine bottle, and the story on this wine bottle?" The paragraphs you wrote, each one, of course, are paid, but this remuneration is not directly given to you, but I can share the benefits with you, our company, the launch of this liquor, the main market is young people, I want you to write a story that can enter the hearts of these young people, of course, these stories can not be too long, only one sentence, after you write the story, our company will review, audit the standard, we will print on these wine bottles, when the time comes, we will also establish Weibo and other media methods, directly listen to consumer opinions, expand the good story printing, poor, then remove, I can give you the salary, is each story, as long as we print how many in the company, then we will give you how much money, note, it is printed, not sold, regardless of whether the joke is sold to the market in the end, as long as it passes the review, even if it is not sold in the end, we will also give you money. ”

If you want the horse to run fast, you have to give the horse grass to eat, this truth is clear to Fang Yi.

Right now, there must be a lot of abuse among the people sitting here.

But for the vast majority of them, there are still real materials.

As long as these people were really willing to do things for themselves, Fang Yi would naturally not treat them badly.

Besides, this money is not actually paid by Fang Yi, but by consumers.

Every time Fang Yi pays for a joke, he can actually earn more from the market.

As for the money after the review.

That's small money.

As soon as Fang Yi's words were finished, the eyes of the jokers below suddenly lit up.

Fang Yi naturally knew what they thought.

In this world, the media is far less developed than in another world, and in the past, they published jokes on the Internet, but they had no money, it was purely for interest.

Now, it's a great thing for them to be able to convert their hobby into work.

For these things, Fang Yi only gave a general policy, and the company will have someone to discuss with them in detail about the specific physical objects.

After answering a few more questions from these jokers, Fang Yi left the conference room.

Factory.

According to Fang Yi's requirements, more than a dozen different flavors of liquor have been produced.

Fang Yi tasted them one by one.

The first one, the taste is too fishy and spicy, no.

The second type is too light and has no taste of liquor.

The third is too top-notch, and even more not.

......

Fang Yi tasted each wine one by one, and then tasted it.

Fang Yi did all this very seriously and carefully.

The other shareholders of the company were very melancholy.

Since the establishment of the company, Fang Yi has made big moves one after another, spending money like flowing water, and they are distressed when they look at it.

But the effect, in their opinion.

Fang Yi's approach is not in line with the market of the liquor industry at all!

What did he do?

made a block column, saying that it was to create a cultural heritage for the liquor industry.

This, barely speaking.

However, this is selling stories, not wine, what does this mean?

If you make such a bottle of wine and write such a sentence on the bottle, will the consumer pay for your wine?

People buy wine, not stories.

If you want to buy a story, people don't know how to buy it on Penguin Reading?

Human penguins read millions of books, what story do you want?

It's not.

Coming out of the factory, Wang Haoze couldn't help it, and found Fang Yi, "Mr. Fang, I know that you are very capable, and I also know that you are really attentive in this winery, but now that the industry is in a recession, the 100 million I invested is almost all my belongings, if I lose, then I may not be able to get up again in my life." ”

Fang Yi looked at Wang Haoze, his heart was clear, Wang Haoze was talking angrily!

"Mr. Wang. Fang Yi slowed down his tone, "It's still the same sentence, have I ever been defeated?"

Wang Haoze: "But ......."

Fang Yi: "It's nothing, Dazhong Liquor is not our future market, just a small cake, but I can guarantee that it will be able to ensure the company's balance in the near future, and it will even have a lot of revenue in the future, but in fact, this is just to lay the foundation for our future high-end liquor, once the brand culture is determined." Fang Yi's gaze became infinitely deep, as if he had passed through the sky, passed through this world, and saw Kweichow Moutai, which has a market value of hundreds of billions and an annual marketing volume of more than one trillion yuan in another world, "At that time, we Huaxia people will have our own wine in Huaxia, and what we do today will be a legend that others talk about at that time." ”

At this moment, Fang Yi was confident and arrogant.