Chapter 122 The Story of the One Hundred and Twenty-One Years of Poetry and Wine

Strictly speaking, this song is not actually a song.

In the world of Ling, this song was played bad by the jokers.

On the Internet, there are videos of old horses singing this song everywhere.

But Fang Yi sang passionately:

"A chicken with three legs, the goldfish raised don't drink water, and I don't blow it!"

"My donkey will carry a glass of water. ”

"My big dog has been to North America. ”

"Bite off three legs of a lion. ”

"I have a building in the second ring of my house. ”

"I have several luxury cars. ”

This song, when sung by different people, has different feelings.

Some people sing it, laughing at themselves.

Some people sang it as a mockery.

And when Fang Yi sang, it seemed to be stating a fact.

"I have several banks. ”

Fang Yi pointed to his chest, "I have a lot of mothers-in-law." ”

"I can be the king next door. ”

"I can imitate Noh Er. ”

"I can eat a pound of arsenic. ”

"I'm never afraid of bragging, who am I, who am I, I can make the donkey carry a cup of water, I kissed the poisonous snake!"

Fingering the sky, Fang Yi soared through the sky with a high note, "Walk through the south, break through the north, the train steps up and presses the legs, walks to North America alone, and dances ballet with a lion ......"

Off the stage, a group of artists and star-level directors almost burst out laughing.

Director Li touched the door.

Director Chen only felt that there were 10,000 grass and mud horses on the top of his head galloping over, then galloping over, then galloping over, and then coming separately.

What kind of song are you?

Can you really sing awesome songs?

That's enough!

You're really enough!

However, listening to the singing voice of the wine fairy teacher, they have to admit that whether it is the sound quality, or the singing skills, or the stage effect, they are almost impeccable, and the singing is really good, this person is simply born for music!

Under that mask, it can't be a superstar who is a superstar, right?

Fang Yi is still singing:

"I'm going to contract the Pacific Ocean, and I'm going to take a straw to suck up your Pacific Ocean......"

Finally finished singing.

Several judges in the audience looked at Fang Yi as if they were looking at the sky.

They have seen too many arrogant people in the entertainment industry.

But they dared to be so crazy, but it was the first time they had seen it, what kind of wine fairy was this! This is a mad god at all!

If he meets a god of waiting, he wants to fulfill a wish of the god of lights?

Question: Standing on this stage, what do you want to say? He asked the directors to tell us about their dreams?

Let him sing a song, and just sing with the.

Eldest brother.

Can we stop being so bragging?

Fang Yi didn't seem to see everyone's eyes, "I'm done singing, can I make a contract?"

"Oh, of course. Director Li immediately reacted, "Teacher Jiuxian, you sing very well." ”

The audition ends.

Fang Yi was not in a hurry to leave.

Like other obvious artists, he also found a casual place to sit down, and also wanted to see the level of other singers.

Fang Yi came relatively early, and one after another, there were many celebrities and big names who were tightly covered.

By the time I got out of the Four Seasons Studio, it was almost noon.

After casually dealing with lunch outside, Fang Yi flew back to Star City directly from Hongqiao.

The creation of liquor culture is a relatively slow process that requires a series of manipulations, but liquor can be produced gradually.

High-grade liquor can definitely not be produced.

In the market now, the sauce fragrance must not compete with dry red and plain clear, as well as dried melon.

But the mass brand is not necessarily incompetent.

"Has the person I want to contact have been contacted?" As soon as he arrived at the company, Fang Yi went straight to the point.

"I've already been contacted, they're all in the conference room, just waiting for you, Mr. Fang!" Wang Haoze handed a document to Fang Yi, "This is the information of those people." ”

Fang Yi took the information, but didn't look at it, and put the information under his armpit, "Let's go to the conference room first." ”

Wang Haoze: "Okay, Mr. Fang, you come with me." ”

The domestic liquor market, in fact, is not only liquor, but also the entire liquor industry is a cold winter.

This year, a total of 16 listed wine companies have evaporated 157 billion yuan in market value.

This year, high-end liquor suffered a cliff-like decline, and well-known liquor companies such as Ganhong and Suqing could not escape the catastrophe.

In 2014, it was also a cold winter for the entire liquor industry, and the market value of 14 liquor companies evaporated 249 billion yuan.

But in the same way, but in this year, Jiang Xiaobai has sprung up.

Jiang Xiaobai from the day of birth, positioned in the younger generation, with a unique brand image, low-end prices, to seize the hearts of young people, quickly achieved beautiful results, in the second half of 2014 to achieve profitability, in 2014 to achieve a comprehensive breakeven, sales of more than 0.5 billion, for the precipice decline of the liquor industry, injected a dose of strength, established only one year, Jiang Xiaobai in the industry to make a name, and then, the major well-known liquor brands also followed the trend to enter, the youth of the small liquor wind all over the country.

So, what is it that contributed to Jiang Xiaobai's success?

Some say it's relying on social media.

Different from ordinary liquor companies, in addition to concrete images and easy-to-remember names, Jiang Xiaobai adopts an O2O marketing model.

Almost entirely reliant on social media to build momentum. On December 27, 2011, Jiang Xiaobai posted his first Weibo on Sina: I am Jiang Xiaobai, life is very simple!

So far, Jiang Xiaobai has posted nearly 8,000 Weibo posts and has more than 100,000 fans.

Jiang Xiaobai almost never advertises in the mainstream media.

Except for subway advertising, Jiang Xiaobai basically has no traditional marketing methods, and uses free social media such as Weibo and WeChat the most.

For the use of highly interactive social media, Jiang Xiaobai not only uses, but also uses it to fly up, until now, many of Jiang Xiaobai's copywriting and marketing plans are still talked about.

Many people say that Jiang Xiaobai's success is actually the success of new media.

But Fang Yi knew that this was actually just Jiang Xiaobai's propaganda model, not the reason for its success.

The reason for Jiang Xiaobai's real success is actually that the traditional liquor is too strong.

Young people don't like to drink, what young people need is a liquor with a lighter taste and a lighter taste, and there was no such product on the market at that time for young people to choose, and Jiang Xiaobai filled this gap in the market.

When the first generation of Jiang Xiaobai's quotation bottle was born, the personalized packaging and vivid and interesting quotations quickly attracted the attention of consumers and quickly had a large number of fans.

Jiang Xiaobai is not only a wine, but also a young man with personality.

said, poetry and wine take advantage of the years, it is the story of the poetry and wine years. Read the latest chapters of "Global Director's Claw Book House" for free for the first time.