February is coming to an end, the footsteps of spring are getting closer and closer, and people walking in the streets and alleys of Beijing have gradually felt the breath of spring.

The plan of the year lies in spring, which is undoubtedly a busy season.

The same is true for Luo Kai.

First of all, the early summer animation studio completed the registration, got the business license through the agency, and was legally ready to open for business.

At the same time, after the office building rented by the studio was cleaned and simply decorated, all the mortgaged equipment purchased from the credit company was also moved in.

Coupled with the early recruitment and a group of employees recommended by Duan Hongrui, the skeleton of the animation studio in early summer was quickly built, and it can be said that everything is ready only to the east wind.

On Friday afternoon, Luo Kai came to Parkson Advertising Agency.

Parkson Advertising is a large-scale 4A-level advertising company, and its headquarters is also in the art park, just a few hundred meters away from the Star Tower.

Today, Luo Kai came not to advertise, but to shoot commercials.

Some time ago, Luo Kai had a lot of commercial performances and announcements, as well as some advertising endorsements, but he basically refused, except for the endorsement of a domestic clothing company.

The millennial group is not a top-notch group in size, but it is growing aggressively, focusing on sports and casual footwear and clothing, and the brand is well-known.

The advertising agency of the Millennium Group is Parkson Advertising, which contacted Luo Kai through Dream Media and hoped that Luo Kai would endorse the 2016 casual series of clothing of the Millennium brand.

Luo Kai is very cautious about advertising endorsements, and several advertising agencies have offered good prices, but they have all been rejected by him.

The reason is simple, those brands that want Luo Kai to endorse do not meet his requirements.

Many celebrities often only care about their immediate interests, no matter what advertisement, as long as the money is in place, they will shoot it, completely ignoring whether the endorsed brand fits their image or whether there are potential hidden dangers.

Luo Kai is not so short-sighted, nor is he so Lo.

It is not that he does not accept advertisements, but that he wants to accept advertisements that suit him, which is an unshakable bottom line.

Otherwise, it is better to miss it than to settle.

At present, Luo Kai's coffee position in the entertainment industry is between the second and third tiers, and it is easy to rush to the second tier, but there is still a considerable distance from those international brands, and he will not have extravagant expectations.

Similarly, the top domestic brands basically will not consider him, and the relatively inferior ordinary brand is the most suitable choice, but it is hard to find - his coffee position is still a little worse.

Secondly, there are potential risks of the industry brand can not be accepted, the most typical is health care products, as well as financial derivatives what investment and financial management, etc., once an accident will cause a serious blow to their own image, the gains outweigh the losses.

As for those advertising endorsements with no future and low style, no matter how high the bid is, Luo Kai will not consider it.

For example, a certain celebrity used to receive an advertisement for a web game, and then the quality of the game itself was very poor, and he desperately made money by relying on shoddy imitation and plagiarism and psoriasis advertising, which had a very negative impact on the endorsement star, and even became a joke on the Internet.

There are also celebrities who received advertisements for infertile private hospitals, and later the hospital was exposed to many shady scenes, pitting a lot of patients' money, and finally several patients sued the endorsement stars to the court.

With these ready-made examples, Luo Kai would not make the same mistake unless he was kicked in the head by a donkey.

His positioning for his future is not just in the first and second lines.

And Millennium Clothing is very suitable for the current Luo Kai, the level of the brand, the type and style of the endorsed products, are quite compatible, plus the generous endorsement fee, he has no reason to refuse.

The endorsement contract has been officially signed, and today Luo Kai is here to shoot advertising photos and product photos.

Parkson Advertising Company has strong strength and has its own special studio, and when Luo Kai rushed over, there were already people shooting in the studio, which was very lively.

"Mr. Luo Kai..."

The person in charge of the reception was a female employee of Parkson Advertising, and she said apologetically: "This side has not been filmed yet, please wait a while, I will ask the makeup artist to give you makeup first, okay?"

Luo Kai smiled and said, "Okay." ”

The staff member led Luo Kai to sit down in front of the dressing table next to him, and brought tea to Luo Kai.

But the makeup artist didn't come right away.

Cheng Xuan, who followed Luo Kai, was a little dissatisfied, and muttered: "Make an appointment at 3 o'clock, we will come over on time, they are like this, too much!"

Cheng Xuan originally worked in the marketing department of Dream Media, but was later transferred to Triumph Studio to help out.

Now Cheng Xuan is a real member of Triumph Studio, in addition to managing the blog fan base on a daily basis, he also serves as Luo Kai's assistant, sharing a lot of work that originally belonged to Zhang Bo.

Since Luo Kai basically doesn't accept commercial endorsements, it is rare for Cheng Xuan to follow Luo Kai out today, and he was originally full of interest, but it feels like a basin of cold water has been poured here.

He was upset for Luo Kai, and he was also very unhappy.

Luo Kai smiled dumbly: "It's okay, we're not in a hurry, it's okay to wait slowly." ”

The entertainment industry is the most realistic place, and it is normal to be red and white, although he is not an out-of-fashion artist, and his coffee position is not very high, he can't expect others to hold and coax him, so it's even less worth getting angry about it, maybe he will be laughed at by others.

The person who is filming in front of him should be a popular star, looking very young and proud, and the assistants and staff next to him are surrounded by a bunch of people, so they will neglect his side.

Cheng Xuan also noticed that he was not the kind of master who was very peaceful, and volunteered: "Brother Kai, I'll go over and take a look." ”

Luo Kai originally wanted to say no, but he thought about it and let him go.

Asking for information is actually a skill that a qualified assistant must master.

Cheng Xuan had a bit of talent in this area, and after a while, he came back with the news he heard.

The person who is taking pictures is called Su Yi, an idol artist who debuted at the beginning of last year, has already released a solo record and filmed a TV series, and is the most popular little fresh meat star in the current circle.

Although his record sales are mediocre and the ratings of TV dramas are average, under the support of the contracted company, the hype is very strong, and he frequently appears in variety shows on various TV stations.

So in terms of achievements, Su Yi doesn't have much achievement, but in terms of popularity, he definitely threw off Luo Kai, with more than 10 million blog fans, and he is also quite well-known among many small fresh meat stars.

Coincidentally, Su Yi appeared here today, and she also came to shoot a clothing advertisement.

The brand he endorses is called Tia, which is much louder than Millennium, and belongs to the domestic first-line high-end clothing brand.

Originally, Su Yi should have finished shooting at this time, but his requirements are very high, and the photos he took must be satisfied with him first, otherwise he can't use them, and he doesn't obey the photographer's command very much, so he has tossed it to the present.

Cheng Xuan lowered his voice and said secretly: "I see that the photographer is about to be angry with him..."

Luo Kai hehehe.

"Hello..."

At this time, a bewitching man walked over and asked with a smile, "Are you Teacher Luo Kai?"

It seems wrong to use "enchanting" to describe a man, but there is really nothing wrong with the word "enchanting" in front of Luo Kai and Su Yi.

He has a slender figure, neutral clothes, and a pair of watery peach blossom eyes, bright earrings, and a somewhat charming smile.

To be honest, if this person changes into women's clothes, puts on heavy makeup, takes a simple photo, and puts it on the Internet, there will definitely be countless otaku worshipping and shouting "big guy".

Luo Kai got up and shook his hand: "I'm Luo Kai, are you?"

The man over flowers introduced himself: "Yin Qinghe, your makeup artist, I've kept you waiting for a long time. ”

"It's okay..."

Luo Kai smiled and said, "I just came over, I'm sorry for you." ”

Yin Qinghe pursed his lips and smiled: "You are too polite." ”

As he spoke, his pair of peach blossom eyes looked at Luo Kai very unscrupulously.

Luo Kai sat down calmly.

Cheng Xuan next to him was secretly trembling - forgive him for his shallow knowledge, he had never seen anything like this before.

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The second one is sent.