Among the heads of various departments of the Ministry of Machinery here, no one does not know Zhou Jingming, although Zhou Jingming is in the automobile industry system, but the automobile industry has always been a comprehensive industry, and the upstream and downstream enterprises are almost involved in the entire machinery industry system.

"Of course, this is just one of my personal suggestions, if someone has a different point of view, or if you have a more suitable candidate than Zhou Jingming, you can also put it forward, and we can have further discussions. Lee Ming-che paused and continued.

"I don't have any opinions, I support Minister Li's proposal, and we can't find a more suitable candidate than this Zhou Jingming. ”

"I also agree to fully recommend Zhou Jingming to participate in this award selection, if he can be selected for the final award list, it is also a thing worth celebrating for our mechanical engineering department. ”

"Among my peers, I don't think there is anyone better than Zhou Jingming, and I fully agree with Minister Li's statement. ”

…………

The heads of various departments expressed their opinions, and everyone expressed their approval of Li Mingzhe's proposal and fully recommended Zhou Jingming as a representative of outstanding university graduates of the Ministry of Mechanical Engineering. In the eyes of these people, if Zhou Jingming can't become the object of this commendation on behalf of the mechanical engineering system, then it can be said that no one in the entire mechanical engineering system has such qualifications.

"Okay, then we will decide here, gather the strength of the entire Ministry of Machinery Engineering, and strongly recommend Zhou Jingming as an outstanding university graduate commended by the Party Central Committee and the State Council!" Li Mingzhe smiled and said solemnly.

With the strength of the entire machinery industry system recommending Zhou Jingming, Li Mingzhe can't think of any reason why Zhou Jingming can't be included in the award list.

Of course, this is not to say that the entire mechanical system will only recommend Zhou Jingming alone, the document does not indicate the limit on the number of people who can receive the award this time, as long as the conditions are met, theoretically the number of people who can be recommended by the mechanical engineering department is many, many.

After the meeting, the rest of the people left one after another, and Li Mingzhe was also packing up his papers, and when he was about to return to his office, he suddenly remembered something, so he hurriedly said, "Lao Chen, you stay first, I have something I want to discuss with you." ”

When Lee Ming-che speaks of Lao Chen, he is naturally referring to Chen Dongsheng, the current director of the Department of Industrial Policy.

"Minister Li, is there anything you want me to do?" After the others had left, Chen Dongsheng sat down next to Li Mingzhe and asked.

"It's about Hongqi cars, you are the comrade who has worked in FAW for the longest time except for the old minister, and now you are in charge of industrial policy, so I would like to consult your opinion. Lee Ming-che put down the materials in his hand and said with a smile.

"Hongqi car?" Chen Dongsheng looked at Li Mingzhe with some confusion, "Is there any instruction in the ministry?"

"It's not a directive from the ministry. Li Mingzhe paused, and his tone of voice became solemn, "It is the instruction of the Party Central Committee and the State Council. ”

When Chen Dongsheng heard this, his eyes suddenly lit up, "Minister Li, please also make it clear." ”

"Hongqi car, as one of the oldest models in China's domestic brands, has always been a national car used by China to receive foreign guests, and it can be said that it is a signboard of China's automobile industry to the outside world, which you should be very clear about. Lee Ming-che paused, then continued,

"Although a few years ago, when you were in charge of FAW, Hongqi Dongfeng, a sub-brand of Hongqi car, went abroad smoothly and exported to Europe and the United States, and achieved great success in the European and American markets, but after all, it was only a sub-brand, the main market of Hongqi car was the luxury car market, and Hongqi Dongfeng was just the most ordinary compact car, for us, Hongqi's main brand did not develop, that was a failure. ”

Chen Dongsheng nodded, he naturally knew more about these situations than Li Mingzhe. It can be said that whether Hongqi Dongfeng is the birth of the brand, or the design of the model, or now going abroad, it is actually the credit of Zhou Jingming alone, Chen Dongsheng and FAW, nothing more than arranging this work in accordance with Zhou Jingming's suggestions.

Although Zhou Jingming's proposal to create the Hongqi sub-brand has greatly improved the market recognition of the Hongqi car brand, both at home and abroad, another impact caused by this is that the great success of Hongqi Dongfeng has made many people's impression of the Hongqi brand have been stuck in the words "compact" and "low-end car", and the high-end image of Hongqi as a luxury car has not been established.

This point was realized before Chen Dongsheng left FAW and was transferred to the mechanical engineering department, but the dilemma Chen Dongsheng faced at that time was that if the sub-brand of Hongqi Dongfeng was not developed, then the entire Hongqi brand would still be sluggish, not to mention that FAW could have today's scale and glory.

And the success of Hongqi Dongfeng has indeed brought substantial benefits to FAW, far from it, take the joint venture negotiations between FAW and Volkswagen of Germany as an example, compared with the negotiations of SAIC Motor in the year, Volkswagen of Germany has given a great relaxation in the negotiation conditions, and the negotiation cycle has been greatly reduced, which naturally has the demonstration role of SAIC Volkswagen's success, but more importantly, the best-selling of Hongqi Dongfeng in the European and American markets has enhanced the popularity of Hongqi and the entire FAW group, and even Volkswagen of Germany has to put FAW in a reciprocal relationship with it to negotiate。

Because of this, after Chen Dongsheng left FAW, his successor still used most of his resources in the development of Hongqi Dongfeng as a sub-brand in accordance with his previous development strategy, and soon launched the second generation of Hongqi Dongfeng car, which also achieved great success, and this further deepened the embarrassing situation that the current Hongqi sub-brand is on fire and the main brand is rarely interested.

"Minister Li, I also know the situation in my heart, but as a luxury car, it is too difficult for Hongqi to go out and step onto the world stage like Hongqi Dongfeng. It's not that you don't know, two years ago, Hongqi Dongfeng just laid the foundation in the European and American markets, and I thought about exporting Hongqi cars to the European and American markets, but as you can see, consumers in Europe and the United States do not recognize this car at all. Chen Dongsheng said with a wry smile.

There are too many luxury cars in the European and American markets, and Hongqi can't even compete with brands like Cadillac, Lincoln, BMW, and Mercedes-Benz, let alone ultra-luxury brands like Rolls-Royce and Bentley.

"I know all of that. Li Mingzhe smiled bitterly, "But a few days ago, the Party Central Committee and the State Council have clearly given instructions that before the 50th anniversary of the founding of our country in 1999, it is almost a political task to let Hongqi sedan, a national luxury car brand, successfully go to the world." ”

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