Having said that, although there is a Pacific Ocean between the Celestial Empire and Hollywood, when it comes to movie promotion routines, the two sides are actually quite similar.

It's nothing more than a roadshow, online, offline......

The difference is that Hollywood likes all kinds of reality shows and interviews, while the Celestial Empire has always felt that the group of stars is very mysterious, and in recent years, driven by Molong Media, the reality show sector has been widely popular, so I like all kinds of variety reality shows during the movie promotion.

But "Shura Battlefield" can't go this way.

This is due to a combination of factors.

Originally, Molong Media's "Run" and "Extreme Challenge" are among the best variety shows with ratings in China, but "Shura Battlefield" has been difficult to guess due to the progress of the later work led by Lu Yang, and finally chose to raise the file neatly.

And the most important thing is that from the director to the actors, none of the directors in "Shura Battlefield" belong to the 'big names' in the conventional sense.

Yes, Zhang Tianai's "The Promotion of the Crown Princess" did make her popularity soar and she was called the "national husband", but in the film industry, the number of her works is not enough, and she can only be regarded as a newcomer at present, and Yan Kuan, who plays Shen Lian, can only be regarded as a familiar face......

As for Lei Jiayin?

If he had just finished "Master of Hypnosis" and took over "Shura Battlefield", he might have had a certain amount of popularity, but now ......

Although the speed of male actors is not as fast as that of actresses, once a new character has no works for two or three years, it is the most normal state not to be noticed......

After going around like this, in addition to old actors like Wu Gang, the audience is most familiar with Sun Yizhou, who plays Lu Wenzhao......

Want to stir up a scandal, right?

Several male actors already have families, and there are even those who drag their families, make a fuss about them, and then it will not be a scandal, but a scandal.

The whole crew has no topic at all, how can this be played?

Not only that, dragged down by the poor quality of martial arts films in the past few years, judging from the market research conducted by Molong Media, many viewers have certain doubts about the quality of "Shura Battlefield".

High and high, flying to the sky, swinging out with one hand, the ground cracks and landslides, this is the impression left by martial arts films in the audience's minds.

Although all the films produced by Molong Media can be called sincere, who knows if it will be a precedent this time?

Fortunately, the movie directed by Lu Yang is indeed full of sincerity.

At least judging from the trailer released, the actors, scenes, costumes, and action scenes can all be called rare workmanship, obviously with thought, and it is never a work that was rushed on for the sake of making money.

But the problem is that there are not a few bad movies in the costume scenes these years.

Don't talk about it far away, let's talk about the "Loyal Yang Family General" invested by Wang's Group.

If that movie only talks about the character modeling, it will definitely be a complete hit "The Legend of the White-Haired Witch: Bright Moon Heaven", but in the end, the box office is not even one-third of the latter......

However, there is another favorable condition for "Shura Battlefield".

As we said earlier, "Embroidered Spring Knife" in this time and space is no longer an original movie suspended in the air, but an adaptation of a well-known Internet movie.

With the gradual decline in the age of the audience group of Celestial Empire movies, there has been a certain degree of overlap between the age groups of online readers and mainstream movie audiences in recent years......

In other words, a large proportion of those who go to the cinema to watch movies have the habit of surfing the Internet.

"Embroidered Spring Knife", as one of the most popular background overheads of the Ming Dynasty in recent years, still has a certain basis for watching movies.

Anyway, the total investment in "Shura Battlefield" is not too high, as long as he can return to his original cost and make the name of the "Embroidered Spring Knife" series, Lu Yang will complete the task.

………………

Friday, October 15th, weekday.

At the same time, it is also the day when "Shura Battlefield" was released.

Due to the lack of charismatic stars, this time "Shura Battlefield" did not enjoy the treatment of the premiere ceremony held by the company.

In a conference room at the headquarters of Molong Media, the director and several main actors of "Shura Battlefield" gathered here, quietly waiting for the release of various data after the release of the film.

…… Strangely, no one spoke in the entire conference room.

Li Mo sat in the corner with a mobile phone, and he was secretly chatting with Fat Di about videos;

Lu Yang was a little nervous.

After all, he is a person who has worked with Li Mo, and he still knows a little bit of Li Mo's follow-up plan for the entire "Embroidered Spring Knife" series, so he can vaguely guess that Li Mo actually doesn't attach much importance to whether the first work can generate much profit, as long as the audience's reputation goes up, he, as a director, will complete the task.

As long as he is backed by the big tree of Molong Media, Lu Yang is not worried about the impact of his future development.

After all, martial arts movies have been in the doldrums for so many years, and hoping that a rookie director like Lu Yang can turn things around is already almost fantastical......

If Lu Yang was a little nervous because he knew Li Mo's bottom line, then Yan Kuan and Su Chang next to him were already so nervous that their palms were sweating.

Both of them are actors who have just joined Molong Media, although one has joined before the audition, and the other has joined after getting the role.

But both of them have one thing in common, that is, they are both not young, if they can't catch the east wind of "Shura Battlefield", God knows if the company will give up the two of them directly and throw them to the cold bench where they don't know the corner......

There is no way, although strictly speaking, the actors are the least responsible for the failure of the movie, but in most cases, the actors and directors are still the most affected.

The director can't get investment, the actor doesn't invite, and these consequences are not unattainable.

Yan Kuan and Su Chang have been stumbling for many years, and they naturally know how difficult it is for actors without resource support to move forward in this circle, and now that it is rare to seize an opportunity, the two of them naturally put in 200% of their efforts......

But the problem is that no matter how hard the two of them try, now they seem to have no better way than to wait for the result and resign themselves to fate......

After a while, Li Mo, who was the most peaceful, spoke.

"Can you not be so bitter, now that the movie has been released, success or failure has been completely handed over to the audience, all we should do now is wait, don't make it like waiting to go to the execution ground?"

"Mr. Li, we all understand what you said, but it's still ...... Alas......"

Yan Kuan was probably about to go crazy by the atmosphere in this room, and he was the first to speak.

"Take it easy, the company has predicted that "Shura Battlefield" will not produce losses, you all put your hearts in your stomachs. Feng Wen, you go find a deck of playing cards and find something for everyone to do. ”

"What about you?"

"I'm going to go to a movie. ”

Everyone: "............"