"Luo Fangyi, you are a highly talented student, let me ask you, as a news media, how to balance the relationship between the uncrowned king and the pen Qianjun?" Xiang Bei sat on the stone bench next to the path and threw out a professional topic.

Hehe, this is not difficult for me, we all have this knowledge in our professional classes.

"Ahem, well, let me think about it," Luo Fangyi also sat down, looking pretended to be deep, "In 1947, Columbia University Press published a book called "Free and Responsible Media" The book mentions the theory of social responsibility for the first time, advocating that press freedom should be regulated by social responsibility, that the media has the responsibility to provide reliable and important information to the society, and that if the media ignores its public responsibility, the government can control it to a limited extent, and at the same time, the news media should exercise self-discipline in exercising social responsibility, pay attention to the quality of professional standards, and devote themselves to objective and fair reporting. ”

"Well, it's like a stream, the Western view of journalism. It seems that your usual test scores should be good. ”

"Hehe, it's okay, the top few in the class, I get a scholarship every year. Luo Fangyi looked proud.

"Then tell me, is there a precondition for the so-called theory of social responsibility? Or do you think that the Western media often put themselves on the moral high ground, and they think that their news reports are the most fair and objective to put aside all prejudices?"

"Even if they insist on an objective and fair position, they actually have the bottom line of the Western system, and this bottom line cannot be touched, so they are not absolutely objective and fair. Luo Fangyi's answer this time did not quote scriptures, but based on his own understanding.

"They have nothing to be objective and fair, they are just flaunting themselves. I read the news reports of some foreign media every day, and the position of them could not be more obvious, especially their reports on some Chinese news, no matter what the field of news, after rendering, into another angle, can be linked to black China. Are they objective and fair? These foreigners are shameless. The most aggrieved thing is that in the face of their so-called righteousness and strictness, domestic counterparts can only collectively lose their voices. We still have a long way to go in terms of the right to speak. ”

Luo Fangyi did not expect to provoke Xiang Bei's sensitive emotions, and even made him indignant. Luo Fangyi was at a loss and was stunned.

"Let's not discuss such a real issue. Let me ask you again, how does a manuscript spread and affect the society in which people live?" This should be what journalists are most concerned about, and anyone, even the current emerging media, wants to expand their influence and create a hit. ”

Well, the American political scientist Harold Lasswell once proposed the famous 5W model, that is, the communication process and its five basic components, who, who, what, to whom, what channel, what effect, what effect. I think that in order for a story to be successful, it must first have a good idea or angle, and then write about what readers or viewers want to see the most. When you are on the Internet, there are too many channels, as long as you have a good product, it will always spread. ”

"What about the impact? What role do you think the media play in making people know and understand something?"

"Due to the limited scope, energy and attention of people's actual activities, it is impossible for them to maintain empirical contact with the entire external environment and many things related to them, and people can only learn about things beyond their own personal perception through various 'news supply agencies'. In this way, human behavior is no longer a reaction to the objective environment and its changes, but a reaction to a certain 'mimetic environment' suggested by news organizations. In fact, sometimes news reports are not a 'mirror' representation of the real environment, but a display of the media through the selection, processing and re-structuring of events or information. Luo Fangyi gushed.

"Perfect, it seems that the text is well memorized. ”

"Hehe, I just finished the exam, and it's all in my head. Luo Fangyi playfully pointed to his head.

"If I were a teacher, I would have given you a perfect score. It's just that I'm a field army, not an academic. I didn't study journalism during college, and I didn't know any big theories, but I have a little advice for you, when you go to an interview in person, how to control your own words, how to balance your emotions and even the different views and positions of various interview subjects, so as not to be kidnapped by public opinion, this is a very difficult thing, it requires knowledge, experience, and concentration. Xiang Bei explained, "Whether the news report can be objective and fair, the level of the reporter is very important. Also, any report must not make itself a headline party in order to attract attention, that is not to create a hit, that is to smash the reporter's signboard. ”

"Master, although I don't quite understand what you said, I remember it all. I'm still young, and I'll slowly understand it in the future, and ask Master to atone for my sins. Luo Fangyi joked, and suddenly looked sad, "It is said that learning is practiced, but how to get through learning and use, I'm afraid it will take a few years to slowly polish it." Well, what to do, maybe I'm not the right person for this job. ”

"Admit defeat before you even start? This is not like what you Luo Fangyi can do. In fact, if you have concentration, you may be able to comprehend it in three or five months, but if you don't have concentration, or your mind is not pure enough, you may not be able to do it in three or five years, and you may even make mistakes after decades. "Take the Luohe village incident as an example, out of emotion, the media tend to be more sympathetic to farmers, including netizens, and every time there is a similar incident, everyone tends to support the disadvantaged." ”

"Hey, those peasants are really pitiful, in order to keep their own land, they don't want to die!" Luo Fangyi also felt the same way.

"Farmers are so dependent on the land that they have the deepest affection for the land, and this feeling can even be quantified in every handful of soil and every grass, which we may never understand. However, we can be emotionally biased, and the manuscript must be objective, and we should write as the facts are, and this is our bottom line! However, when it comes to the specific process of gathering, editing, and distribution, how to grasp and grasp the factors involved in all aspects is very difficult to control, and may even be beyond the scope of the reporter's own ability. ”

"Through this interview, I realized that the journalist profession is really not good. Master, I feel that this report is quite difficult, and I am afraid that I will not be able to help you in any way......"

"Don't put pressure on yourself, you're smart and learn things fast. In fact, there are some things that are easy to learn, and some things that cannot be learned, such as, what exactly do we do. This is simple to say, for the sake of ideals, for justice, but once all kinds of interests and temptations are placed in front of you, it may not be so easy, after all, we are not saints, we all have to eat the fireworks of the world. ”

"Well, I know, Master. Belch...... One more thing......"

"What's wrong? ”

"I'll introduce you to my family another day......"

Why did you introduce me to my family? I don't need to go on a blind date. Xiangbei felt ridiculous, could it be that you Luo Fangyi also drank too much, "Okay, no problem." ”

"He may have been helpful in this interview. It may be that he feels a little guilty that he can't help Xiangbei, but Luo Fangyi doesn't know whether to say this.

The deeper the night, the colder the wind, and even if there is liquor to warm up, the cold wind still hits the chill through the thick clothes. To the north, I saw Luo Fangyi shivering and wrapping his clothes tightly.

"Go back and rest. By the way, there may be a new interview tomorrow, waiting for my news. ”

"A chivalrous reporter. ”

The two got up to leave, but were stopped.

The voice was familiar, yes, it was the little fat man.

"Fat Dong, why did you come out?"

"Come out and blow the wind, sober up, hehe. Fat Dong still looked like he was smiling, but the white wine made his chubby little face redder and redder, "Hello to Big Brother Xiang." ”

"Hello, Pan Dong, how is it, I haven't drunk too much. ”

"This little wine, it's nothing, you can just call me Fat Dong. Fang Yi, give. ”

"What?"

"Chocolate. ”

"I don't eat it, I'm afraid of getting fat. ”

"It's okay to eat one. Brother Xiang, you can eat one too," Fat Dong stuffed two chocolates into the hands of the two of them, took out one from the pocket of his down jacket, and filled it into his mouth, "I love chocolate the most, you can sleep well after eating it, haha." ”

"No wonder you're so fat. Luo Fangyi pouted.

"Fat Dong, have you taken any interesting pictures in the past two days, have you sent the draft?" Xiangbei talked about the Luohe Village incident, and he needed to understand the situation of his peers.

"Don't mention it, Brother Xiang. You also know that the most important thing in TV reports is the picture, what is there to shoot in Luohe Village, I walked around the village during the day today, and all I took were empty shots of streets, villagers, squares, and farmland. I also interviewed a few villagers and took pictures of villagers gathering, but you also understand how this kind of picture can be in the news. Hey, I sent a text message yesterday, and today is an oral broadcast, and I don't think I will be able to post anything tomorrow. ”

"There's no way, the TV report is very demanding, the text report is okay, we can deal with it in the process of writing. Xiang Bei comforted, "Don't be discouraged, maybe you can shoot better footage tomorrow." Do a good job, the China Journalism Awards are beckoning to you. ”

"Don't make fun of me, Brother Xiang, we're the morning news on a local channel. Besides, with our equipment, a small DV, it's not even EX; look at our staffing, a light pole, I still have to hold the microphone while shooting, do you think I can do this job?"

In the past two days, Xiang Bei has also seen several television reporters interviewing in Luohe Village, and this is indeed the case; first, the TV station has fewer people; second, if one more person participates, the workload will be halved, and it will be useless for its own assessment. So, most of the time, they are "fighting" alone.

"Fat Dong, I'm a few years older than you, let me say my opinion. Don't be arrogant, let others look up to you, first of all, you have to look up to yourself. Especially in front of some powerful interview units and interview subjects, we must maintain our own dignity, not for the sake of putting on a show or putting on a show, but to make others respect us and make the interview go more smoothly. ”