The marketing methods of movies are constantly renewed, but after a few years, the most mainstream way to promote films is road shows, and even become the standard for "hit" films.

The domestic roadshow has gone through three stages. The initial stage was after 2000, and "Hero" and Director Feng's New Year films began to hold large-scale premiere activities, which can be regarded as the prototype of the roadshow.

The second stage is starting in 11 years, the crazy roadshow of "Favorite", so that Zhang Ziyi can't even hold a bouquet of roses at the meeting. "Guanyin Mountain" has done 79 publicity activities across the country.

However, because the two are not commercial blockbusters, the box office increase is not obvious, so the effect of the roadshow has not been taken seriously by the industry.

The third stage is 13 years later, "Breakup Master" is hard steel "Transformers 4", Deng Chao had no choice but to conduct a crazy roadshow, and won a box office of 660 million.

And the standard configuration behind popular films such as "Wolf Warrior", "Pancake Man", and "Charlotte Troubles" are all crazy roadshows in which the main creative team has traveled to dozens of cities and hundreds of promotional activities.

So much so that people like Director Feng, who are old and physically unbearable, can't help but complain, saying that the roadshow is an act of "working the people and hurting money". But for the box office of "I Am Not Pan Jinlian", it is not a "roadshow" everywhere.

Because the box office of "Favorite" and "Guanyin Mountain" was average, Han Sanye and Yu Dong didn't think that the "roadshow" could play a big role. I feel that the premiere has been held, and the overwhelming advertisements have been done, and the next thing is to wait for the box office success!

But Lu Lin said that he wanted to do it and personally led a team to various cities across the country to do propaganda activities, and it was not a bad thing for the two of them to think about it. As for the cost, of course, it comes from the 100 million publicity and distribution funds.

And the reason why Lu Lin wants to go into battle in person to do publicity is naturally to hope that "The Alliance of Gods" can win more box office. "The Return of the Great Sage" is too successful, if this one can't exceed one billion, it will be too embarrassing.

The day after the banquet, the main creative team of "The Alliance of Gods" was divided into three groups, each embarking on a roadshow journey to second- and third-tier cities. In terms of routes, Yingbao and Fat Di are in a group, from the capital to Shanghai, all the way to the southeast.

Brother Chao and Tang Yixin went all the way to the second- and third-tier cities in the southwest. As for the northeast direction, Lu Lin and Yaya ran together.

The reason why it mainly runs in second- and third-tier cities is because it is more enthusiastic about celebrities. In terms of theaters, they will also actively strive for opportunities for roadshow activities from theaters and filmmakers. After all, the arrival of big-name stars will increase the popularity of the theater.

Of course, when going to a certain city for a roadshow, you also have to balance the relationship between various theaters. If you can't balance it, it's better not to go.

There is also the schedule of the actors, which is also a key point. Fortunately, Brother Chao doesn't have many resources now, Yingbao, Fat Di, Yaya, and Tang Yixin knew about Lu Lin's roadshow plan early on, and they all set aside a schedule.

Lu Lin and Yaya were in a group, with a personal team and a dozen people from the publicity team, and took the lead in flying to Bincheng.

As the northernmost ice and snow capital of the motherland, Ben Thanh has the largest economic strength in the province, but the number of theaters in 11 years is not much.

Lu Lin and Yaya's first stop is the Wanda Cinema located on Central Street, which has many tourists in winter and summer, and there is never a shortage of audiences next to the Wanda Cinema next to it.

And the arrival of Lu Lin and Yaya instantly made the cinema "full". The title of a two-billion-dollar director is still somewhat attractive. In addition, Lu Lin is not yet thirty years old, and his character of both civil and military affairs, and the label of a young man's ambition are even more attention-grabbing.

At the meeting, all the words were prepared in advance, and they will become the talk of the car in the next ten days. And signing a poster is like writing homework.

Compared with Yaya, whose fame is on the rise, Lu Lin, as a director, is obviously more popular with the audience. Especially some female fans, thinking of the legendary history of Lu Lin's counterattack on the Internet and his net worth at the moment, they can't wait for their bodies to soften.

"Director Lu Lin, I heard that you have been practicing martial arts in the Yanjing martial arts team since you were a child, and you used to be an action actor. But since "The Return of the Great Sage", you have been a full-time director?

Lu Lin smiled and said: "Of course not, I am from a martial arts background, this is my root, and I will not throw it at any time." ”

"Director Lu Lin, Director Lu Lin, will you personally star in a film in the future? I have seen the action movies you acted in before, and I think the fight is very handsome!" asked a plump young woman.

Lu Lin smiled into the microphone and said: "It's hard to say in the future, but if the role is suitable, it will be self-directed and self-acting!"

Fans were excited to hear it, and some said: "Director Lu Lin, can you show us a hand?"

"Yes, Director Lu, show us a hand!"

"Let's see, we've been waiting for your new film for too long!"

Lu Lin thought for a moment and said with a smile: "Okay, then show your hand!" Fortunately, he didn't like to be restrained by nature, so he came to attend the meeting, and he didn't say anything about suits and leather shoes, but dressed very casually.

"Well, let's have a volley triple kick!" Lu Lin finished speaking, and then handed the microphone to the staff on the side.

The action of volleying three consecutive kicks occasionally appeared in classic Hong Kong films in the past, firstly, there are not many people who can do it, and secondly, in order to make the kick look good, when the actual on-site shooting is basically used.

For example, in "Police Story 2", the little mute played by Li Qiangquan kicked three times in the air, and almost didn't kill Jackie Chan. This Li Qiangquan is one of the few people who can make a volley triple kick, but in that scene, Wei Ya was still used.

If Lu Lin kicks out casually on the spot, he can still play good-looking, but it will be amazing.

In the past, Lu Lin naturally couldn't. However, after obtaining this super microcomputer, although the physical fitness has not improved, in terms of reaction speed and muscle control, it is unmatched. is like the "Dugu Nine Swords" that a person has no internal strength, but has the "Nine Swords" of "breaking everything", and his combat effectiveness should not be underestimated.

Lu Lin moved his body slightly, asked the people around him to give way to the open space on the stage, ran two steps and then got up, and easily made three consecutive kicks in mid-air. In order to let everyone see clearly, I also deliberately slowed down.

After Lu Lin landed, thunderous applause broke out at the scene, and several female fans rushed to the stage like crazy. If it weren't for the security guards to stop him quickly, Lu Lin was afraid that he would be "eaten tofu" by crazy female fans!

Roadshows usually spend an hour in one theater and run several theaters a day. After the end of Wanda on Central Street, there were fans who followed several theaters to watch Lu Lin.

And the video of Lu Lin's "volley triple kick" was also filmed and uploaded to the Internet, which instantly sparked a huge number of netizens to discuss.