Chapter 213: The Cost of Not Seeing the Market Clearly
In the previous life, the reason why "Nier Automata" was born was also because of the fiasco of the "Bayonetta" series. It was only after the hard time that Platinum Studios finally created an ARPG game with a focus on various perspectives.
However, it is a pity that Mao Yi once played "Nier", but because of the continuous change of perspective, he couldn't play it anymore.
But this game is indeed a good game.
Originally, Mao Yi's original plan was to intercept the production of "Bayonetta" and put it on the shelves after simple modifications.
It's a pity that the platinum studio at that time was naturally not willing to let such a painstaking thing be sold.
However, the reality is brutal.
"Bayonetta" is not popular.
Won all the awards, but there were not many sales.
So much so that Platinum Studios was in an embarrassment.
However, what made Platinum Studio even more helpless was that Sega refused to make a sequel to "Bayonetta" again, and it can be said that this painstaking IP was inexplicably stillborn.
In desperation, it coincided with the launch of the international version of the Dream platform in Japan, and not only did "Demon's Souls" have a good reputation, but even the sales were enough to make people red.
Unlike the sales of less than one million in Japan, the sales of "Demon's Souls" in Japan are actually not high.
There are only more than 200,000.
But the total sales in markets such as the United Kingdom and the United States are as high as millions!
This figure is obviously already profitable.
Coupled with the launch of the international version of Dream, it has naturally attracted the attention of the Japanese side.
Unlike other studios and manufacturers, Platinum Studio naturally sees hope.
After all, Mao Yi once had plans to buy "Bayonetta", so he might be able to save it.
Mao Yi fell into deep thought.
To be honest, it's a shame for Platinum Studios.
It is a typical small workshop type studio with excellent quality.
If you don't want to be attached to a certain company, you are destined to become a worker outsourced by a large factory.
What is the situation of a backbone worker?
In order to mix rice, taking orders everywhere is the main one of Party A's injustice, but the production capacity of the studio of more than 100 people is not enough at all, and then it falls into the dead cycle of taking orders everywhere, helping others make games, and then mixing rice.
To be honest, there are not many such studios in Japan.
In most cases, it comes from the explosive self-confidence of one's own ability, but there is no production capacity to match it, and it naturally enters a very embarrassing situation.
And why is the person who came to find Mao Yi this time is Hideki Kamiya, not Shinji Mikami, obviously the other party does not regard Mao Yi as a cooperative partner.
It's just a big deal.
Mao Yi wanted to laugh.
"Mr. Kamiya. Mao Yi said with a smile: "Do you know why I wanted to buy Platinum Studios instead of Bayonetta?"
Hideki Kamiya was stunned for a moment, and then fell silent.
As the main producer of "Bayonetta", Hideki Kamiya naturally wants to review this loss.
As of the end of '09, the total sales of Bayonetta were only 1.35 million units!
According to the pricing of 100 yuan red banknotes, only 135 million red banknotes were earned!
This figure is nowhere near enough for Bayonetta's production cost of more than $100 million.
Sega was naturally extremely dissatisfied with this achievement, coupled with financial setbacks, and naturally stopped the development of "Bayonetta 2".
As a result, the vitality of the platinum studio was greatly damaged.
Is there any money?
Rich.
But this money is definitely not enough to make any triple-A level game!
came to find Mao Yi, which is nothing more than wanting to exchange a part of the company's shares for a part of the funds.
For the development of Bayonetta 2, it is also imperative.
However, only Mao Yi knows that in the future, ARPG or TPS and FPS are the general trend!
ACT?
It's not that this genre can't be done, but pure ACT games often don't sell too much.
Not everyone is like "God of War IV", and not everyone can be like the glory of "Devil May Cry V".
An ACT "Bayonetta", which is famous for selling meat, naturally doesn't want to get much sales.
Coupled with the accumulation of various issues such as exclusivity, the stake of Platinum Studios ......
It really doesn't work.
At least in Mao Yi's opinion, it is useless.
It's "Nier" in the future game market, and the sales are good.
As of half a year after its launch, global shipments and digital sales have exceeded 1.5 million, and the country, which has just been unlocked for about a month, ranks second in all aspects.
Such a game, at first glance, it seems that the numbers are high in all aspects.
Even the popularity is with the black nun dress and eye mask of the 2B lady with the open-chested clothing and the absolute field exposed, combining abstinence and lust, and carrying a handsome knife, such a character has caught the attention of many people at the first time.
With such a popular character, it stands to reason that sales are actually good.
But......
But, but, but.
This game was accompanied by a reverse discount of SE, which directly led to the sales of the game in the country, which was only 70,000 people.
Of course, this data had already broken through before Mao Yi was reborn.
For "NieR", which had only one mobile game capital at the beginning of its establishment, the sales volume was actually quite good.
belongs to those who make a lot of money.
But here's the problem.
Since then, Platinum Studios has not developed any outstanding work.
The famous "Neil" is SE's.
The series "Bayonetta", after leaving Sega, transferred to Nintendo.
In other words, it doesn't have a fist product on its own.
After absorbing Hidetaka Miyazaki and Crystal Power, Mao Yi didn't even have the idea of absorbing Platinum Studio.
So in the face of Miyazaki Hidetaka's expectations, Mao Yi behaved very calmly.
Eventually, Hideki Kamiya left with a heavy heart.
Mao Yi's meaning is very simple, if Platinum Studio is willing to merge under Dream, then Mao Yi will be willing to provide funds.
Otherwise, it won't.
Hideki Kamiya was naturally very dissatisfied.
But the problem is that it's the platinum studio that asks for Dream, not the Dream for the platinum studio.
And with the status of Platinum Studios in the Japanese game industry......
It's not enough to pose any threat to the Dream platform.
After Hideki Kamiya left, the assistant Xiaomei walked in.
"Boss. ”
"Yes. ”
"Aren't you optimistic about Bayonetta?"
"It's not a question of whether it's a good idea or not. Mao Yi explained with a smile: "It's a question of whether his thinking has not been transformed." ”
"Change of thinking?" "The assistant sister is just an assistant after all, and she still doesn't understand it.
"He can't see the traditional ACT game in name only, so how can he blame me for not being optimistic about him? ACT used to be very popular, but who would have the international time to practice a certain game combo all the time? Unless it's true love. Shaking his head, Mao Yi said with emotion: "He can't see through this, so he can only give up." "100 Plating" I am a superstar claw book house The latest chapter is free to read for the first time.