The weekend box office battle in the first week of June 2014 can definitely be called an unexpected surprise, bursting out of unimaginable expectations, and really igniting the enthusiasm for watching movies in the summer file;

On Friday, twenty-six million.

Objectively speaking, this is almost the same as the market performance of "Inception", and it can still be regarded as within the range of expectations, but "the fault in the stars" is almost to pull the former down, and the single-day box office is only 120,000 US dollars.

Everyone is looking forward to the combination of Lanli and Nolan to sweep the market, really detonate the movie-watching craze, and the hegemony of sweeping thousands of armies is in line with the status of the two top brands in the industry, but they were forced into such an embarrassing situation by a low-budget teen romantic movie, and fell through everyone's glasses, which ...... This is definitely not the way Interstellar should behave!

As a result, the box office performance, which was originally within the expected range, immediately seemed unpleasant, "Shouldn't it be even better?"

But then on Saturdays and Sundays, the effects of social networks came to the fore.

On Saturday, 26 million, the decline was infinitely close to zero, and the box office figures for Saturday and Friday were basically the same, with only a difference of a few thousand dollars, almost negligible.

On Sunday, based on box office pre-sales figures and the proportion of cinema samples, the exhibitors predicted a drop of 11.5 percent to collect another 23 million.

What do these two sets of data really illustrate? A small horizontal comparison of the two sets of data shows that "Captain America 2" fell by 6.1 percent on Saturday and 32.4 percent on Sunday, and "Inception" fell by the same on Saturday and 11.8 percent on Sunday.

The former is the temporary box office champion of the summer of 2014, and the latter is Nolan's predecessor that is close to the performance of "Interstellar" in all aspects.

In other words, now that the box office of "Interstellar" on Friday is slightly higher than that of "Inception", and facing the attack of "Sleeping Curse" and "The Fault in the Stars", it still relies on the Internet popularity to get out of the "Inception"-style magical trend, and even slightly better, and finally handed over a perfect answer at the box office on the opening weekend, which is undoubtedly a good news for Warner Bros.

Previously, because of the unique curve of word-of-mouth distribution, as well as the lack of enough popcorn moments in "Interstellar", this made professionals always have a trace of doubts about the movie's box office feedback prospects - although the word-of-mouth data of "Interstellar" are equal to or exceed "Inception", but the box office pull momentum may not be able to get out of the latter's magic curve, even after the single-day box office on Friday, the doubts have not disappeared.

Now that the opening weekend box office has finally been released, all doubts can finally be dispelled - the final opening box office figure of 75 million easily exceeds the box office forecasts of Inception and the major professional media outlets, and although it does not touch the 80 million predicted by the Chicago Sun, the existing figures can still be called "satisfactory" and end the opening weekend.

In the end, "Interstellar" successfully defeated "The Fault of the Stars" and "Sleeping Curse", and successfully won the North American weekend box office champion in the first week of June.

Objectively speaking, the 75 million premiere box office can only be said to be expected, but it is far from a surprise - it is higher than the 69 million premiere of "Maleficent", but "Interstellar" is not "Maleficent", directed by Christopher Nolan, led by Ranley Hall, Anne Hathaway, Jessica Chastain, Matt Damon and other actors, people's expectations for it are far from a "Maleficent".

Opening weekend box office figures, not to mention "gravity", even compared to the "Edge of Tomorrow" two years ago, the gap is still very obvious. Previously, industry insiders were looking forward to Lan Li coming to slap in the face, hoping that "Interstellar" could become the first weekend box office to break 100 million in 2014.

Can this be considered a deliberate difficulty?

Not necessarily. It should be said that people's expectations for Lan Li are higher, as James Roche, who gave the only bad review in the review, said, the current Lan Li is no longer an ordinary actor, and the film industry and entertainment industry on the East Coast are eagerly expecting Lan Li to become the last "superstar" in the 21st century-

Perhaps, for the two young actors in "The Fault in the Stars", it is a result worthy of screaming and celebrating, but for Lan Li, it is just a standard ending of regular operation. Especially at the end of last year, after experiencing the box office explosions of "Gravity" and "Drunken Country Ballads", people naturally hope that Lan Li can create more records.

To put it simply, "Interstellar" looks like holding a good hand of "King Bomb" at the table, but instead of winning 10 million or 20 million, it wins a measly 100,000, which is obviously a wasteful behavior, naturally, no one will be satisfied, and no one should be satisfied.

But when you calm down and think about it, things seem to be a different story.

It is precisely because "Interstellar" encountered a severe challenge of "the fault in the stars" at the single-day box office on Friday, which also makes people realize a serious problem: the box office appeal of this work is indeed relatively weak.

First, there are too few popcorn moments, even less than "Inception"; second, the hasty file is raised, the publicity scope is not enough, at least during the premiere period is difficult to create more surprises, and third, the homogenization with "gravity" is serious, and the market does not allow the second miracle to be replicated in just half a year - why the release time of Marvel movies needs to be carefully arranged, is worried that aesthetic fatigue will have a negative impact on the box office.

The outbreak of "Fault in the Stars" can be seen in the market's adverse reaction to "Interstellar".

But it is precisely under all the unfavorable circumstances that Lanli once again ignited the Saturday box office market with its appeal, and then on Sunday, it also walked out of the wonderful box office curve continuously, a hard battle that is so close and so difficult, which really proves the strong appeal of Lanli.

It's not Nolan, it's not the other cast lineups, it's Lan Li!

"I sincerely hope that you will come to the cinema to watch the movie. "At the moment in 2014, when the entertainment life has been diversified and enriched to a new height, and at the moment when the halo of superstars has gradually faded, the only one who can say this sentence can still impress the general public, is Lan Li.

Now, all aspects of "Interstellar" can form a reference intertextuality with "Inception", according to the latter's box office curve, the final North American box office is 4.7 times the box office of the opening weekend, then, the box office forecast of "Interstellar" can be as good as 350 million, once it is really realized, it will become the third work of Blue Rite to exceed 300 million at the North American box office.

Of course, this is just a prediction, whether "Interstellar" can perfectly replicate the follow-up box office curve of "Inception", higher or lower, and there is still a long journey ahead ahead, which is still unknown at this time. Despite this, Interstellar has taken its first steps steadily.

There were no surprises, but at least it was as expected.

In this way, the battle for the North American box office in the first week of June came to an end.

"Interstellar", "Fault in the Stars", and "Sleeping Curse" ranked among the top three in the North American weekend box office charts.

The word-of-mouth work "X-Men: A Future Past" still failed to attract audiences, and the box office decline in the third week of release has expanded to 53%, ranking fourth this week with a weekend box office of 15 million, for a work with an investment of 200 million US dollars, the current cumulative box office is 189 million, which is disappointing, and the next can only look forward to the performance of the overseas box office, and look forward to the excellent word-of-mouth can be turned over in other countries and regions.

"A Million Ways to Die in the West", "Godzilla", "Neighbor Wars", "Single Parent Resort", "Down-and-Out Chef", and "Million Arms" ranked 5th to 10th, respectively.

Among them, "A Million Ways to Die in the West" only accumulated a total of 30 million in two weeks, and the box office fell to 7 million the next weekend, a drop of more than 56 percent, which can basically be determined to be a fiasco.

Warner Bros. has high hopes for this summer's "Godzilla", unfortunately failed to achieve the expected results, mediocre word-of-mouth led to the follow-up box office decline all the way, the current cumulative box office in four weeks of release is 185 million, and the overseas box office has not met expectations, compared to the investment cost of 160 million and more than 40 million publicity and distribution costs, it is far from enough, although it is not so miserable as a "total collapse", but the result of the loss has been basically determined.

The only uncertainty is whether the loss can be controlled below 100 million, or even reduced to less than 50 million, which is a very important measure for whether Warner Bros. will shoot a sequel.

In comparison, the performance of the three small-budget comedy movies "Neighbor Wars", "Single Parent Resort" and "Down-and-Out Chef" is more commendable, especially the "Neighbor Wars" led by Zac Efron and Seth Rogen, the production cost of 18 million has been exchanged for 137 million box office in just five weeks, which can be called another big discovery in this year's summer file.

Of course, the rotten boy gang of the "Neighbor War" has become famous, and the "fault in the stars" jumped out of the cracks in the stones, which is still different.

In addition to the top 10, "The Amazing Spider-Man 2" ranked 11th this week, which is undoubtedly one of the most disappointing titles of this year's summer season.

：。 ：