Boyao Hotel is an ancillary product of Boyao Times Building, and it is very close to Hengcheng Modern 4S Store, and everyone only needs to walk for a few minutes.

When it arrived, Tian Xiaoice had already booked all the banquets he needed.

"Mr. Lu, everything is ready. Tian Xiaoice said respectfully.

Lu Heng nodded, then waved his hand and said to everyone: "Everyone should eat, drink, and go home to rest when you are full of food and drink." ”

The opening ceremony was successfully held, so this celebration banquet will not be so depressing.

The audience was filled with excited laughter, and the voice when drinking was much louder, pushing the cup and changing the lamp, bragging and patting the horse.

The waiter kept serving the delicate dishes like running water, replacing the plates that had been eaten before, and the drinks were placed on the table without interruption

Compared with the previous time when I was in Hengcheng Chery, every time the company group had a meal, most of the targets of everyone's toast were Lu Heng, but now there has been a change, and the main target has become Zhao Gen.

The reason for this consequence is very simple, Lu Heng has less time in the company, so he is naturally not as kind as Zhao Gen, and another reason is that everyone is in awe of him, and they are more or less afraid of offending him.

After Zhao Gen had a drink with Yao Yunfei from the channel department, he shook his head, his old face was slightly red.

He staggered to Lu Heng's side, and said with a wry smile: "Mr. Lu, it seems that they won't let me go today, but you are relaxed." ”

Lu Heng smiled and picked up a lobster, peeled the skin and took the meat, put it in his mouth and chewed.

"Isn't that great? If the opening ceremony hadn't been so successful, I guess they wouldn't have dared to touch you, and that's what you expected. Instead, he repented. ”

Zhao Gen shook his head helplessly, thinking that it was one thing, and it was another thing to realize it. It can only be said that he is happy and miserable now.

"Don't talk about this, Mr. Lu. This afternoon, Mr. Di from Yuanchuan talked to me for a while before leaving, revealing an idea of cooperation. I didn't give him an immediate reply after hearing this, and I would like to hear your opinion. ”

Lu Heng wiped his hands, his face showed interest, and asked curiously: "Cooperation, in addition to acting as an agent for Hyundai Motor, what other cooperation?"

Zhao Gen shook his head a little dizzy, and said in an organized language: "Isn't he an agent who has to have Chery Automobile, but it's just a comprehensive exhibition hall." This is what we usually see as a car supermarket. There are a variety of brands in one showroom, customers are selective, and the profits are considerable. However, Di Song is not satisfied with this, he wants to have his own 4S store. ”

Lu Heng thought thoughtfully, "4S store, he wants to establish a Chery Automobile 4S store?"

"Oh, yes, that's kind of what it means. The rapid development of Yuanchuan Automobile City is also very suitable for Chery, a new brand, and Di Song said that he had a hunch that he could make a lot of money by establishing a Chery 4S store, so he wanted to ask our opinion. Zhao Gen said.

Lu Heng had a thoughtful look on his face. He had known this person before.

Emphasis on morality and rules, but the hidden ambition is not concealed.

From the beginning, he wanted to become Chery Automobile's third first-class dealer in Chongqing. It's just that You gradually gave the first step. Unexpectedly, in just one afternoon, I retreated to the next best thing and thought of the idea of establishing a 4S store independently.

In this way, although the benefits obtained are not so great, the risks are relatively smaller.

Lu Heng also knows the huge potential hidden in Yuanchuan Automobile City, which is a storage that can be compared to the flange automobile circle and the Jiulong Expo Park Automobile City.

If he had the opportunity, of course, he would like to set up a direct store of Chery Automobile or Hyundai Motor there.

But he has more than enough heart and insufficient strength, and now Lu Heng can't stretch his hand so far.

Combined with their own situation. Lu Heng said: "Then give him an answer, I agree with him to establish a 4S store." And let him make his own name. ”

Zhao Gen hesitated: "But if he wants to establish a 4S store, then the usual second-level agent must be different." It is estimated that the purchase price alone will be much cheaper. ”

Lu Heng smiled disappreciatively: "Give it to him, the profit of the bicycle is less, but we can make up for it in quantity." Do you think that an ordinary joint venture store will give us more orders than a regular 4S store?"

Zhao Gen suddenly realized that he had drunk too much, but he didn't turn the corner.

Winning by quantity can not only ensure Hengcheng's profits, but also strive for greater voice on the manufacturer's side.

After getting Lu Heng's reply, Zhao Gen basically didn't worry about it, and he could do it himself.

Zhao Gen suddenly remembered something, and asked curiously: "By the way, Mr. Lu, you said at the meeting yesterday that you would set up a new department, and it can also occupy two or three percent of the company's total profits?"

Lu Heng said casually: "Yes, there is such a plan." ”

Seeing Zhao Gen's curious appearance, Lu Heng simply said his idea.

"The newly established department is called the online sales department, which is attached to the sales department and is still managed by Mao Xiaole, which is why I said that I would give the plan to Mao Xiaole every two days. ”

"Net Sales Department?" Zhao Gen muttered to himself, a little strange about the name of this department.

"As the name suggests, the online marketing department is the online marketing department. We sell our products through the Internet, and a large part of this platform is the Autohome website. Lu Heng explained.

Zhao Gen was still puzzled, "Autohome?"

Lu Hengchengzhu smiled in his chest, "Yes, of course it works! Just imagine, most of the people browsing Autohome are car owners and people who are interested in cars, and the hidden ones are basically potential customers." At that time, if the communication with Autohome is good, our company will establish its own online store on the Internet, and mark the address, contact information, all models, and preferential ranges. ”

Zhao Gen's mouth opened slightly, he seemed to be able to understand the situation.

"When customers browse the car page, if they like it, they can go to the local dealer in Guò and click to enter our storefront. Then leave a consultation number, you can call our staff for consultation, or let our online sales specialist take the initiative to invite into the store, come to the store to see the car, test drive. Lu Heng continued to explain to Zhao Gen, he knew that for people of Zhao Gen's age, although he was not unfamiliar with the Internet, he was not familiar with it, and he needed to popularize some knowledge in this area for him.

At the end of the sentence, he said, "Customers who come to the store to see the car in this way have more than 90% of the intention to buy the car, and they basically come one by one!"

In fact, Lu Heng has already started to ask Bai Yijing to contact the person in charge of Autohome, and this business model will be the mainstream in the future.

The sooner Hengcheng intervenes, the greater the benefits.

Zhao Gen pondered for a long time on the side, digesting the information that Lu Heng passed on to him, the more he thought about it, the more feasible he felt, no wonder Lu Heng would say that the profits generated by this department could reach two or three percent of the entire company.

This will be a department comparable to the current sales department, and the future is limitless.

After thinking for a while, he felt a little thorough, and Zhao Gen asked, "Then Mr. Lu, do you have any decisions about the leaders of this department?"

(To be continued.) )