Lu Chuan and his works have always been very different in the film industry, and they have received two polarized evaluations. But the image in the online text world is roughly unified, and he is 100% slapped in the face.

Lu Lin didn't have the idea of slapping Lu Chuan in the face, because he was beaten hard enough by reality. After the release of "The King's Feast", the box office on the first day was less than 10 million, and the word-of-mouth was even worse. A film review titled "Psychopathic Ghost Story" has been retweeted more than 10,000 times, and Lu Chuan firmly believes that someone hired a navy to hack him.

A few days later, a film critic questioned on Weibo that the "King's Feast" team had hired a water army to brush up on the praise, and questioned the practice as self-deception. Then, Lu Chuan's studio generously admitted it.

To use the lines in "Love Apartment": This is okay!

The word-of-mouth polarization of "The King's Feast" is extremely serious, and there is a water army incident, which is doomed to the fate of cannon fodder in the Chinese New Year. And "1942" is not very good.

The first is the issue of monopolizing the IMAX hall, at the beginning of the release of "Life of Pi", the distributor suggested that the IMAX hall could only be held for seven days, because it would be ceded to "1942" from November 29. This made many netizens complain about "Youth Pi", thinking that Hua Yi was too fucked, and "1942" did not focus on special effects, what kind of IMAX hall did it occupy!

In terms of word-of-mouth, "1942", like "The King's Feast", both announced that they had been attacked by a large-scale "water army". In the rating of Douban.com, "1942" has as many as 60% of the "one-star" evaluation, as for where this "water army" came from, it is unknown.

Lu Chuan's reaction was to buy a "water army" to maintain praise, and he was very careless when he was discovered, and he generously admitted it. Director Feng had another attitude, and some netizens said that ""1942" is an exaggeration of the evil of Chinese's human nature" and called on everyone to refuse to watch it.

Feng Dao, who was not good at the box office and word of mouth, angrily scolded netizens on Weibo: If you think I offended you, don't watch this movie, you have to watch it as 'dirty my movie'.

Director Feng fired the cannon wantonly, but his mouth was happy. However, it attracted more and more disgust from netizens, and the box office trend of "1942" became more and more sluggish.

However, "Youth Pi", which was released for more than ten days, with the blessing of good word-of-mouth, the attendance rate went against the sky, and it rose instead of falling in the second week, with a box office result of 170 million, beating "1942" with 138 million in 4 days, and won the weekly box office championship. As for "The King's Feast", which was less than 50 million in the first week, it has already fallen out of the first echelon.

As soon as the box office war for the Chinese New Year stalls began, the smoke of gunpowder was filled. But the fiasco of "1942" was unexpected by many people. Just when everyone turned their attention to "Zodiac", which was released on December 20, and felt that this was the king of the Chinese New Year file, the big dark horse of "Thai Embarrassment" was already quietly warming up.

Although this film is produced by Lu Lin, it can only bluff the audience, not the insiders. Xu Zheng has not yet gained a firm foothold in the film industry, so he changed his career to become a director, or write and direct himself, which sounds very unreliable. Deng Chao did "The Breakup Master" and cooperated with Yu Bomei, but it was only a good box office and a super bad reputation.

Therefore, despite the excellent word-of-mouth of the premiere, people in the circle did not take it too seriously. Before the release of "1942", there was a good reputation, but it has not yet appeared.

The more it gets to the pre-release, the more pressure Xu Zheng will have. Although he only gets the director's salary, the success or failure of the film is related to how he will go in the future. Roadshow is tired to death during the day, and I can't sleep well at night, and the whole person is haggard.

Lu Lin, who led the team, saw this situation and persuaded: "Director Xu, you can't do this, it will hurt your body too much!"

Xu Zheng stretched out his hands and wiped them on his face, and said with a wry smile: "I don't know what's going on, I just can't calm down, although the reputation and response of the premiere and screening are good, but I'm always afraid that when it comes to the full release, it will be the opposite!"

Lu Lin laughed and said: "You, you just take this film too seriously, and you have gains and losses in your heart!"

Xu Zheng sighed softly: "I can't help but value it!"

Lu Lin said with a smile: "There is a saying, do your best, obey the destiny of heaven." Do what we can and can do, and the rest depends on the will of God!"

Xu Zheng smiled: "It's also such a reason, do your best, obey the destiny of God, succeed or not, anyway, I am doing my best!"

"That's it, don't think too much! Do what you can do well, and sometimes you will find that success is only a matter of moments!" Lu Lin said meaningfully.

Xu Zheng quickly understood the meaning of Lu Lin's words, on December 6, "Thai Embarrassment" was officially released, and there was no gimmick of zero-point field. However, the box office results were released early on the morning of the 7th, a very surprising result, 39.7 million on the first day.

Because of the super high attendance rate, by the morning of the 7th, the film schedule of "Thai Embarrassment" had accounted for 40%, and the revenue was reported at 38 million. On Saturday the 8th, nearly 50% of the films were scheduled, and with the blessing of super word-of-mouth, they actually won 91 million. On Sunday on the 9th, it was even more expensive to get 93.8 million.

When the media saw such box office results, they all felt like they had been beaten. Crazy crazy, it must be the end of the world, so everyone is crazy.

A small-budget comedy movie with an investment cost of less than 50 million and no strong star lineup has a single-day box office score of nearly 100 million, which is also ridiculous!

What's even crazier is the audience, with constant praise and mutual recommendation, and the whole people are all water army for a while.

When a media reporter went to interview, the evaluation he got was basically "I laughed so happily, I haven't seen such a funny movie for a long time, it's definitely a stress reliever." ”

"It's not profound, it's a little warm, and after laughing, there is an aftertaste, and all aspects are in place. ”

The famous writer and screenwriter "Liuliu" commented in an interview with the media: "Word-of-mouth is the best marketing method. I was recommended several times by people around me, and when I went to buy a ticket, I had to buy three times later. But when I went in, I found that it was really good-looking! The people's appeal for the movie is very simple, as long as it can tell a complete story, even if it is not a big production, a big director, a big star, or a big MAX, it will be sought after. Speak a language that the audience can understand, and act in a play that the audience can understand!"

It is said that after Song Ge saw such a movie review, he couldn't help but copy it. In the afternoon, when I had a meeting with Lu Lin, Xu Zheng and others, I mentioned these few words.

Xu Zheng naturally said modestly: "I didn't expect everyone to praise it so much!"

Lu Lin said: "Actually, I think this evaluation is very insightful. It speaks to the audience's most basic desire to watch a movie, but in fact, their requirements are very simple, as long as there is an interesting and complete story.

Even if it's not a big production, a big director, a big star, and awesome special effects. But as long as the director can start from the audience's point of view during production, rather than simply to realize his desire to create and express, whether the audience can understand it or not, will he feel bored. Then the audience will let the film market know how much power there is to be good-looking!"