I don't know if it's because the 'big news' made by this year's Hundred Flowers Awards is really a bit exaggerated, and the box office of the entire September film market is desperately low.

If there are still movies like "A Smile is Alluring" in the film market in August, although it has a poor reputation but has a good revenue, then in September, domestic theater companies and producers can really understand what it means to be desperate.

As of September 29, 2016, in the entire September film market, there was no single day when the market figure exceeded 120 million yuan.

Note that the less than 120 million yuan here is not the box office of a certain movie, but all the cinema chains in the mainland of the entire Celestial Empire. The total box office of all cinemas combined.

There are many movies whose single-day box office does not reach 120 million yuan, but if the national box office market does not reach 120 million yuan, this fun is a bit big.

What's even more exaggerated is that in the two time periods from September 5th to September 9th, and from September 19th to September 23rd, there were five consecutive days, and the single-day box office market barely reached 30 million yuan per day.

For more than 6,000 movie theaters across the country, with a total of nearly 120,000 screens, the box office market of 30 million per day can only be barely enough to cover the daily maintenance costs of these movie theaters.

It's a bit of a joke.

As we all know, the cinema side is an absolute upstream industry in the entire film market.

Even the theater side is mixed up like this, so you can imagine how miserable the producer will be.

A group of industry insiders just shouted at the beginning of the year because of the popularity of the Spring Festival stalls that 'the annual box office of movies exceeded 60 billion and became the world's No. 1 film market' is still in the ears, but the facts have caught everyone off guard......

If it weren't for the fact that "Book of Swords and Enmity 1: Dragon Teng Qianli", which was launched on July 29, finally went offline with a box office score of 2.019 billion yuan, which can be regarded as a fig leaf for everyone to explain, then something more tragic would have happened - from the Spring Festival file to the National Day file, for half a year, a domestic movie with more than one billion yuan at the door has been ......

Then you can't make it popular?

But then again, if you look at the film list in September, you can probably understand why the box office of the movie during this period is so miserable.

Not counting those movies that are interested in competing for the National Day file, only "Star Trek 3: Beyond the Stars" from Hollywood Paramount Pictures in the whole of September is a little bit of a card, and the others are domestic horror films like "Dream Bell" and "Daredevil" that have no desire to watch at the first glance, or animated films such as "McDull Rice Treasure Soldiers" and "Cherry Maruko: A Boy from Italy......

Since September has never been a popular schedule, domestic big productions basically won't be launched at this time, such as "Dream Bell" and "Daredevil", basically with the attitude that going online is to make money, and if you can make a point, it is understandable that the box office is not strong.

It's just a small production that is silent, and the silence of Star Trek 3: Beyond the Stars is a bit unacceptable.

As we all know, if foreign films want to enter the Celestial Empire cinema market, they must be introduced through the Celestial Shadow Group.

"Star Trek 3: Beyond the Stars" was already launched nearly two months later than the North American market, and Sky Shadow Group originally thought that it could take advantage of the oriental background of the film's creators and take advantage of the schedule in September, when there are no competitors, to make a good profit......

It's a pity that even if Lin Yibin, a famous director who has directed the "Fast and Furious" series, joins, "Star Trek", an IP second only to "Star Wars" in North America, can't set off a wave of movie-watching in the land of the Celestial Empire.

As of September 29, "Star Trek" has been released for 27 days, with a cumulative box office of 399 million yuan, and there is no problem in breaking through the 400 million yuan mark, but if you want to go further, it can basically only be said to be wishful thinking.

Tianying Group's strategy can only be said to be unsatisfactory, barely maintaining its capital.

But then again, even in North America, the phased finale of the "Star Trek" trilogy series has also failed to set off a big enough reaction, which can be regarded as a small setback for Lin Yibin on the road to becoming a Hollywood A-level director.

……

Of course, Li Mo just watched the excitement of other people's affairs.

Although the business of Molong Cinemas in September is indeed not very good, since the entire industry is in this state, although Molong Media ranks among the top three in China in terms of the overall number of cinemas, because the absolute number of its theaters is not so exaggerated, even if it is a little windy, it will not make the cinema chain hurt.

…… Probably, this can be regarded as an advantage of the grouping of companies.

Funds could be channelled from elsewhere to provide short-term support to sectors in need.

However, for Zhang Zhao of Lay's Pictures, this feature of the company's collectivization almost drove him crazy.

Because unlike the blood transfusion of Molong Cinemas, his Lay's Pictures is now in a state of being bled by others.

As the point in time in Li Mo's memory is getting closer and closer, the crisis of Lay's Group has begun to develop in the direction of openness and seriousness.

Take Lay's Pictures as an example, in less than half a year, it has been forced to transfer almost 250 million funds to the group company.

Not to mention this money, for a medium-sized production company like Lay's Pictures, even for the Wang Group and Guanglu Media, which are at the top of the industry, it is also a huge amount of money that people cannot ignore.

But even though Zhang Zhao has been tormented by how to keep the company running 'normally' without such a large sum of money, the crisis of Lay's still does not seem to subside or even alleviate.

This discovery made Zhang Zhao almost despair.

Lay's Group's affairs are not worrying, and Lay's Pictures' own affairs also make Zhang Kai feel uncomfortable.

The highly-anticipated "Tomb Robbery Notes" was affected by "Dragon Thousands of Miles", and after winning 450 million yuan at the box office in the first weekend, as of the next film, it only got nearly 600 million yuan. If the total cost of "Tomb Robbery Notes" was not as high as 250 million yuan, this achievement would at least be enough to ensure that the company could make a small profit, but now it can only barely keep its capital.

…… And what made him even more sore was that the movie "Jue Ji", which was about to be launched on this National Day, was actually sued.

Due to doubts about Guo Xiaosi's appeal, Lay's Pictures consciously deleted the words 'director Guo Xiaosi' on the promotional poster when it was warming up the promotion of "Jue Ji" in advance, which caused Guo Xiaosi's dissatisfaction, and the other party directly sued Lay's Pictures in court.

died before leaving the school, "Jue Ji" has not yet been released, but the tearing war has the first signs......

Zhang Zhao felt that his head hurt even more!