At ten o'clock in the morning, after several days of gloomy weather, the smiling face finally appeared, and the light passed through the thick clouds and shone on both sides of the river beach, gilding the skyscrapers with a layer of golden light.

At the same time that Chen Xu signed the agency contract for Shao Hongcai, in a five-star hotel on the east bank of the river, the Volkswagen Group was holding the 2019 advertising review conference.

In addition to reporters, representatives of China Shipping and many small and medium-sized advertising companies in China attended the event.

These advertisers all know that although the value of this advertising contract is not large, the total total is only 100 million, which is only an insignificant part compared to the total annual advertising investment of 5 or 6 billion yuan of Volkswagen.

But this public bidding is a ticket, and whoever wins the bid means that they have the strength to enter the Volkswagen Group's internal advertising bidding system and have the opportunity to get a piece of those huge advertising contracts.

In addition, the halo effect of the Volkswagen Group will also greatly increase the popularity of the advertising company that won the bid, and with the popularity, the business will naturally go to a higher level.

Because of this, hundreds of advertising agencies, large and small, are looking forward to it.

"After careful screening by the jury, 30 video works that meet the standards were selected, which are Guangyuan Visual Advertising Co., Ltd., Xingwei Advertising Co., Ltd., Boyi Advertising Co., Ltd., Ruijin Advertising Co., Ltd., ......"

The heads of the advertising agencies named at the scene had beaming faces with joy, while the heads of the advertising agencies who didn't read their names looked depressed.

Lan Xi, who was sitting in the middle of the audience, was full of excitement and excitement on her face at this time, and she counted them one by one, and Haoxin advertisement ranked twenty-seven in the list.

But it's too early to rejoice.

Until the last moment, no one knows the outcome.

But there is one point, this review conference is absolutely fair, just and open, and with so many people in the industry on the scene, it is impossible to operate in the dark, unless the public is shameless.

Of course, Lanxi believes that this is impossible.

After the announcement of the list, the on-site review meeting began.

The expert judges on the stage were sitting precariously, and the black advertisers on the scene were also silent, except for the sound of the flashing magnesium lights, there was no other sound.

The host read: "The first advertisement was submitted by Guangyuan Visual Advertising Co., Ltd., with the theme of "Wisdom Life, Win in the Future, please see the big screen ......"

The screen is playing a moving Volkswagen, and the surrounding picture is very warm, with blue sky and white clouds, fountain squares, and green grass, with soothing music, a harmonious picture.

Just then, a puppy chased the basketball and ran towards the moving car.

Due to the distraction of the driver in the car, he did not see this sudden situation clearly, and the puppy was small, and it was already a blind spot when it reached the front of the car. Seeing that the car was about to collide, at this moment, the moving Volkswagen AEB automatic brake assist system came into play and came to a steady stop when it was about 10 centimeters away from the puppy.

Even if the video ends here, there are some sensational advertising slogans behind it.

Soon the audience burst into warm applause.

The judges then scored the ad.

The host looked at the big screen and smiled: "Okay, the score is out, 8.2 points, 8.3 points, 7.9 points...... Remove one of the highest scores, remove one of the lowest scores, and the score is ...... 8.1 points.

This score is already quite high.

Next, I would like to ask Mr. Ao Wenbing to comment on the work. ”

The expert sitting in the audience patted the microphone and said: "This advertisement has clear content, a clear theme, closely related to high-tech life, the overall tone of the picture is harmonious, suitable for the theme background, and creates a good visual atmosphere for the interpretation of the work, which is really rare."

Of course, there are flaws......"

"Okay, let's move on to the following works......"

"8.0 points. ”

"8.5 points. ”

"7.9 points. ”

“……”

After about ten advertisements, at 11:20 a.m., the morning review session was suspended.

After lunch, a rest, and at half past one in the afternoon, the review meeting continued.

As time went on, Blue Tide also became more and more nervous.

Haoxin ranked twenty-seven, and now it has reached twenty-five.

And she found a pattern that the further back she went, the lower the rating.

In addition to the fact that the production level is limited by the fact that the size of the advertising company is getting worse and worse, there is another reason, it takes at least ten minutes for an advertisement to be played to score and then evaluated, and 30 advertisements are 300 minutes, a full five hours.

After such a long time, those experts have also become a little tired and become more and more impatient, and under the influence of this, the scores are naturally getting lower and lower.

In the twenty-sixth, he only gave a low score of 7.0.

The following is a submission from Haoxin Advertising Co., Ltd., and their theme is...... Hardcore cars, the pinnacle of your imagination, please watch the big screen ......"

The bored media and the heads of advertising agencies in the audience couldn't help but be shocked, and they all looked at the big screen, wanting to see which advertising company was so ashamed and dared to say that they were at the peak of their imagination?

And Lan Xi's nemesis, Shen Minghua, the boss of Ruijin Advertising Co., Ltd., who was sitting diagonally opposite, also turned his head to look at her at this time, and then said something to the people around him with a smile.

Just look at the sneering expression on his face, he must not have said something good.

But Lan Xi doesn't care anymore, the picture has begun to play on the big screen.

Zheng –

At the beginning of the picture, there is the sound of a blade unsheathed, with the coldness of metal.

Followed by countless car parts on the big screen, under the all-black background picture, accompanied by the sound of "click" gear turning, these parts are assembled together like Gundam "bang bang" and become Volkswagen's 2019 upcoming new car.

Then the car rotated 360 degrees in the air and landed at the foot of the scenic mountain with a "bang".

The whole process is clean and clean, and a strong mechanical wind blows in the face.

Both the judges and advertisers at the scene instantly held their breath.

At the same time, they discovered an amazing thing, as the camera rotated, the clarity of the picture was almost to the point of explosion, and the lines of the car wheels, fenders, taillights, and corners had reached the point of being meticulous.

Especially when the car landed, there was a slow motion, and the image quality had reached the micron level.

Everyone at the scene couldn't help but gasp.

This kind of picture rendering, I'm afraid it wasn't made by the world's four top special effects companies, right?

"Wow - this picture is amazing!"

"It's really awesome, such a picture, the production cost of one minute is definitely not less than 1 million!"

"Look at it...... CG special effects are out......"

With the discussion at the scene, the model on the big screen took the key and pressed it twice on the car.

"Doodoo-"

The four headlights of the car flickered, and the picture on the big screen quickly moved forward and became a three-dimensional effect.

Power on——

The battery supplies power to both the ignition coil and the starter –

The starter drives the engine to turn –

The engine drives the distributor to rotate, which creates a high pressure that is time-dependent –

The distributor energizes the individual spark plugs –

"Buzz ————"

The car ignited smoothly.

The picture is clear, the texture is strong, and the industrial machinery wind that is so rich that it explodes makes everyone at the scene feel admiration from the bottom of their hearts.

Immediately afterward, the frame naturally switches to the model's point of view.

After getting into the car, fasten the seat belt, gear start, the picture is advanced along the gear lever to the engine, only to see the engine start to do piston movement, the upper and lower piston movements are converted into the power of wheel rotation, driving the crankshaft of Unicom wheels to gallop towards the mountain.

When the wheels are turning along the curve, the picture advances to the internal machinery again, showing Ackerman steering, which uses the equal crank of the four links to make the steering angle of the inner wheel about 2~4 degrees larger than that of the outer wheel, so that the center of the circle of the four wheel paths roughly intersects with the instantaneous steering center on the extension line of the rear axle, so that the car can turn smoothly.

Then there is the working principle of the differential, the rack and pinion steering mechanism, the car suspension, and so on, all of which are perfectly displayed through the CGA screen.

These are actually nothing, the key is that those parts are not animation, but ultra-high-definition real-life pictures + CG special effects synthesis.

If you slow down dozens of times, you can see every screw of every part from the video, such as the camshaft in the connecting rod crank mechanism, the semi-circular key, the timing toothed belt, the crankshaft, the crankshaft sprocket, the flywheel, and even a small connecting rod nut have a frontal close-up.

In this way, it not only shows people the inner workings of the car, but also conveys a subconscious concept that every part of Volkswagen is made of excellence.

As for these materials, the explanatory materials of the works in front of the judges are available.

The executives of the public advertising department on the scene looked at it with their eyes lit up, and if this was not a review meeting, they would definitely make a decision on the spot.

And the reporters and advertisers in the audience were even more amazed.

"This level is unbelievable~"

"It's really a hardcore car, and the production level is simply super-first~"

"I retract what I just said, such a CG effect, the production cost of one minute is definitely not less than 2 million. ”

"3 million can't make ......"