With the overall expansion of the domestic film market, the total box office and the number of moviegoers have increased by at least 25% every year, even if the rise of the Spring Festival stalls makes the Lunar New Year stalls no longer the first schedule in China, but they are still firmly in the top three.

In this year's Chinese New Year, the most popular movies are none other than "Detective Chinatown 2", "Taiping Wheel", "One Step Away", and "Outwitting Tiger Mountain".

These four movies all have great potential, and no matter which one they are, it is normal for them to sell one billion at the box office.

However, it is too difficult for the Chinese New Year file to accommodate four box office movies, and it would be almost the same if they were scattered in November and December.

It is inevitable that a certain film will not meet expectations, and at first some professionals in the industry thought that Xu Ke's "Outwitting Tiger Mountain" was likely to fall behind.

After all, the previous work of "Detective Chinatown 2" won a billion box office, and the lineup remains unchanged, and it is still the most suitable comedy for the Chinese New Year.

"One Step Away" is Jiang Wen's film, after Zhang Yimou and Chen Kaige hit the street one after another, the older generation of directors still maintain a super high reputation for Jiang Wen.

For a director, either you bring your own fans, just like Guo Jinming, no matter what, there will always be fans to support you.

Otherwise, you have to have a good reputation, for the audience, how a director's previous films are determines whether he will go to the cinema to watch his movies.

After all, film is the art of the director, and in the past ten years, more than 90% of the blockbuster movies have been known by the director's name.

changed the TV series, even if it was a popular TV series, it would be good if half of the audience remembered who the director was.

Jiang Wen's "Let the Bullets Fly" has exploded word of mouth, and it is the kind of killing, unlike Feng Xiaogang, in addition to ordinary audiences, there is also a small number of people who disdain him.

"Taiping Wheel" is a disaster love blockbuster, the lineup is not weak, and the director is still very famous.

As for the movie "Outwitting Tiger Mountain", which has changed from the main theme of Peking Opera model drama, it is difficult not to be skeptical.

However, to the surprise of the major companies in the circle, it was "Taiping Wheel" that did not reach the first place to be left behind, and it completely missed the billions box office from the first day of release.

Not only one billion, judging from the data of 32 million on the first day, plus a large area of negative comments, it can be considered a success if there are five or six billion.

......

Wu Yusen looked at the string of numbers on the screen and felt extremely dazzling, as if the numbers were laughing at himself.

3200？

Wu Yusen couldn't accept it for a while.

Even if "Red Cliff" six years ago had a box office of more than 27 million on the first day, it was still this number six years later, which made Wu Yusen feel like he doubted his life.

"Detective Chinatown 2" was 156 million on the first day, a difference of nearly five times, where is this a chess opponent film.

But it's only the box office on the first day, Wu Yusen comforted himself in his heart, maybe the trend will be good in the future, after all, the current movie also needs publicity, and the smell of wine is afraid of deep alleys.

An anxious day passed, and Wu Yusen's expected word-of-mouth was very good, and the scene of the box office reversal did not appear, but as time passed, word-of-mouth gradually spread.

However, it is not the good reputation that I originally thought, but the complaints and abuse that can be seen everywhere on the whole network.

On November 5, the second day after the release of "Taiping Wheel", the single-day box office barely reached 20 million, with a total of 52 million in two days.

The box office of "Detective Chinatown 2" is still rising, outperforming all the movies in the same period.

The newly released "The Year in a Hurry" squeezed "Taiping Wheel" to the third place in the daily box office list with a super high box office of 61 million, and the dark horse has been highlighted.

is another big-selling youth movie, Guangxian is familiar with the promotion and distribution of this kind of film, and he has newly won Maoyan, and has launched in-depth cooperation with Tengxun, which is even more powerful.

is such a youth film, and the box office on the first day is almost twice that of "Taiping Wheel", which can be described as shocking.

If "Over in a Hurry" can be said to have borrowed the east wind of the popularity of youth films, it can only be sold while the audience is not yet aesthetically fatigued.

What makes Wu Yusen even more unacceptable is that the love movie "The Best Life of a Coquettish Woman" starring Zou Xun and Wang Xiaoming both got 13 million box office on the sixth day of release, and 28 million on the second day before, which was higher than the second day of "Taiping Wheel".

Wu Yusen can't understand that a small-budget romance film, the director is not very famous, and the starring roles are Zou Xun and Wang Xiaoming.

And his film is an epic blockbuster, with famous directors, Zhang Ziyi, Wang Xiaoming, Jin Chengwu, and Song Huiqiao's lineup is also more luxurious.

What's wrong with the audience now?

Wu Yusen, who couldn't figure it out, didn't check himself first, but began to suspect that the eyes of his audience were coming.

......

The street hit of "Taiping Wheel" is something that many people didn't expect, and several investors and distributors are not much stronger than Wu Yusen at the moment.

Wang Zhongjun, Jin Yan, and Kang Pei didn't expect "Taiping Wheel" to hit 1.5 billion, their goal was 1 billion.

However, if the reputation is not good, about 800 million is barely acceptable, after all, there are three strong opponents, and the big directors have hit the streets in recent years, it is better to find a popular star to insure it.

However, they never expected that "Taiping Wheel" was only 32 million on the first day, which is according to the trend of general commercial blockbusters, and the final landing point will be about 350 million.

If the trend is a little stronger, it will be 500 million box office.

But the next day, there was only 20 million at the box office, which hit several of their investors again.

Generally, if it is released on Thursday, the box office on Friday and Saturday will gradually rise, after all, Friday is close to the holiday, and there are many people who watch movies at night, not to mention Saturday, and when you go to work on Sunday, the box office will fall back.

32 million on the first day, but only 20 million on the second day, which is already very revealing.

The reputation has collapsed, not only the reputation of the movie, but also the reputation of Wu Yusen himself.

If it's just a problem with the movie, then with blockbusters, big directors, and big stars, the box office in the first few days will not be bad, and after a few days, word of mouth will spread, and it will affect the box office.

The only possibility is that most audiences don't plan to go into the cinema to watch Wu Yusen's movies at all.

Wang Zhongjun and Kang Pei made a difficult mistake this time, and this situation almost sentenced the movie to death.

Although they have sold the guarantee, they will not lose anything, but they also have a large amount of income beyond the guarantee, so naturally they will not see this situation like this.

So the three major investors, as well as Wu Yusen himself, got together on Saturday to think of a way to see if they could find a way to save it.

If Wang Zhongjun and Kang Pei just want to fight for more benefits, then Zhang Zhao is in a hurry now.

The upper and lower parts are guaranteed to be 800 million, which was originally a good business that makes sure that it will not lose money, and if the two parts are added together, there will be no loss if they have a box office of 700 million.

That is, 350 million is enough for a film, and for "Taiping Wheel", it is not a matter of closing your eyes, if it goes well, it may be enough for a week.

But now, 52 million in two days, and there was a sharp drop the next day, according to this situation, if it falls again, let alone 350 million, whether the box office of 200 million is a big problem.

Zhang Zhao now wants to scold his mother, this Wu Yusen is an international famous director, what kind of shit is filmed, Guo Jinming's blind films are higher than this box office!

But now he doesn't have the time to scold his mother, and the current priority is to save the box office, otherwise it will be really worse for Le's now.

It's just that there is such a simple thing, otherwise there would be no big directors hitting the streets one after another.

The more he talked, the more irritable he became, Wu Yusen was excited for a while, and blurted out, "Now the comments on the Internet are focused on the actors, and the most complained about is Wang Xiaoming, if I had found Zhang Zhenlai, it would not have been like this." ”

Nima Coins!

Wang Zhongjun scolded secretly in his heart, Wang Xiaoming was stuffed into him, isn't this just blaming him for turning around.

If the movie is a box office hit, it doesn't matter, as long as you don't say it directly, Wang Zhongjun can give a smile.

But now a miserable director still dares to BB in front of him, and he has no B number at all.

Wang Zhongjun didn't need to give face to a street director, the corners of his mouth pulled a trace of disdain, and he immediately said, "Director Wu is wrong, "The Best Life of a Coquettish Woman" is also starring Wang Xiaoming, but it got a box office of 120 million in six days, which is enough to show that Wang Xiaoming's acting skills are at least qualified. ”

Wu Yusen's face changed slightly, and he was a little embarrassed.

It is normal for a director to criticize the actors in his own play, but Wang Zhongjun's words clearly mean something.

is also starring Wang Xiaoming, how a low-budget movie succeeded, and his acting skills have also been recognized by the audience.

On the contrary, when your blockbuster hit the street at the box office, he still had to be scolded by the audience, isn't that because you are a director!