"The Legend of the White Snake is a fighter in a bad movie! There is no worst, only worse, and you will regret it after watching it. Nima, I want to leave the scene before I watched it for 20 minutes, Huang Yiyi is not playing a white snake, it's a prostitute, a prostitute!slut!slut!**... I can't complain about it....."

"I'm really speechless, Zhao Yazhi and Wang Zuxian's version of Bai Suzhen seems to have come down from heaven to the mortal world, and Huang Yiyi's version of Bai Suzhen seems to have come from heaven and earth!"

"A mistress film like "Warring States" is really a big deal!"

"There is no foundation in feelings, there is no personality in the characters, there are no details in the special effects, there is no IQ in the jokes, there are no moves in the fights, there is no logic in sensationalism, there is no loyalty to the legend, there is no respect for the audience in the new era, and it is completely defeated!"

......

At the beginning of the National Day file, "The Legend of the White Snake" failed in publicity, and there was no way to fight back.

In the face of overwhelming bad reviews and abuse, no effective PR can be done.

All the characters, plots, lines, and special effects in the film were all criticized for being useless.

This movie may be the most widely circulated, and it is also the most impressive to the audience is a comment from a certain audience.

The White Lady came down from heaven to the mortal world, and Huang Yiyi is more like she came from heaven and earth.

The innocent jade girl in "Kung Fu" has now been sprayed like this, this film is really not good, and the negative marketing of Guang Xian also plays a great role.

Although "Painted Wall" was also criticized as a bad movie, and there was criticism everywhere on the Internet, Guangxian controlled public opinion very well, and his own water army also ended up blackening, and the focus shifted to the movie.

The movie is indeed like this, as soon as those fox demons appear, they either show their arms and thighs or their chests, and Liu Yan also became famous because of it.

It can even be said that half of the success of "Painted Wall" is due to Liu Yan's credit, if it weren't for his various career lines in dozens of roadshows and activities, and the various bed scenes in the trailer, he would not have attracted so many male audiences to the cinema at all.

In the first week, "The Legend of the White Snake" got 60 million box office in 5 days.

"Painted Wall" is 45 million in 4 days, and the difference between the two is 15 million on the first day of "The Legend of the White Snake".

and "Looking for the Dragon" ranked first at the weekly box office with a super high box office of 140 million in 3 days.

......

Juli Media Group, Yang Zi and Huang Yiyi's faces are extremely ugly, and the box office of 60 million in 5 days has been a complete failure for this movie with an investment of nearly 200 million.

Even if the overseas copyright was sold before, it can only be just preserved.

Yang Zi said angrily, "I actually believed Wang Changtian's words, I made an appointment not to blacken each other, I didn't prepare at all, and now it's too late to react!"

Huang Yiyi also sighed, patted her husband's arm and persuaded, "Don't blame yourself too much, who knows that the chairman of Wang Changtiantiantang has no credibility at all, he is worthy of being born in Yuji, and there is no bottom line in doing things." ”

Although she has been in the entertainment industry for so many years, seeing those vicious comments, Huang Yiyi is also full of anger in her heart.

She continued, "It's good that Han Tang didn't make a move, otherwise the situation would have been even worse." ”

Yang Zi smiled bitterly and shook his head, "He doesn't bother to make a move, you see if we have a high box office now, will he stand by and watch." ”

"But it's useless to say anything now, there are still 5 days left in the holiday, and we still have a chance!"

"That's right, now that "Looking for the Dragon" is a big hit, Wang Changtian estimates that he will mainly deal with Han and Tang. ”

......

Guangxian Media.

Wang Changtian is also very satisfied with the marketing results, and he is only one first-day box office away from "The Legend of the White Snake".

Half a month before the release, Wang Changtian found Yang Zi, and the two sides agreed never to hack each other and compete fairly.

At that time, he just put a smoke bomb, but he didn't expect Yang Zi to take it seriously, he was not prepared at all, and he was caught off guard.

has lived to a dog for so many years, and is still in charge of such a large group, sooner or later he will be defeated.

Wang Changtian shook his head contemptuously, and now he didn't take "The Legend of the White Snake" to heart at all.

However, after killing a "Legend of the White Snake", a more powerful opponent came, 140 million in 3 days, 5300 in a single day, and one day is worth the box office of "Painted Wall" in 4 days.

"Now don't worry about "The Legend of the White Snake", concentrate all the resources to deal with "Dragon Hunting", no matter what method I use, pull down the other party's box office and praise!"

At the meeting, Wang Changtian gave an order in a cold voice!

No one doubts that there is anything wrong with dealing with the previous partner.

......

As Guang Xian shifted his target, "The Legend of the White Snake" breathed a sigh of relief, but in the past few days, the reputation of this movie has been completely ruined.

On the Internet, various media, and self-media began to spray "Looking for the Dragon" frantically, and the ratings on professional websites also dropped again and again.

Hantang Media Group, Tang An is also in a meeting with the publicity department, public relations department, and distribution department.

Zhu Mo, director of the Propaganda Department, turned on the large LCD display in the conference room and reported, "Chairman, Guangxian is completely rubbing our popularity now, and they have to pull our "Dragon Hunting" when promoting "Painted Wall", we will send a press release, and the other party will immediately follow up with a ......."

Looking at the data on the display screen, all three movies in the National Day file have entered the top ten of Weibo and Baidu's hot searches.

A large number of news and posts of "Painted Wall" have brought "Looking for the Dragon" to engage in bundled marketing.

Zhu Mo continued, "There is also this Weibo account with the name "Filmmakers Spit Out", which has been very active recently, including the previously released "Xinhai Revolution", all movies have been hacked by him in the past three months, and the key is that some half-truths and half-truths often break out, which has attracted many netizens. ”

"That "filmmaker complaint" is the director of Guangxian's publicity planning, and his Weibo account "Wood Carving Zen Master" is the same person, you can reveal this information to Xingmei, Huayi, Magic Shadow, New Picture, and Wanda. ”

This is the "wood carving black water" incident in the next few days, this account has hacked all the movies that are being released and will be released in China since August, and most companies are involved.

But in addition to the envy of the movie, except for this "Painted Wall", it was not black, and it took more than a week to pick it up.

And it's not just black movies, major companies, directors, and actors, including Jing Tian's identity, and the Ou Lan Club opened by the richest man Wang's wife is a copy of heaven and earth, complaining that Wang Gongzi bites people like a mad dog, and uses his father's money to bite people everywhere.......

All companies have been sprayed by him, if you do negative marketing for the movie, it's okay to scold the actors and directors, but this is a bit of a line.

Now that he and Guangxian are already opponents, Tang An doesn't mind being exposed in advance.

Although it was a little strange that Tang An was so clear, Zhu Mo didn't say anything, just that Tang An had another channel.

"I'll tell the other companies right away, and I'm sure Wanda will be happy. ”

Zhu Mo continued, "Now the negative marketing for "Looking for the Dragon" is focused on the fact that it does not conform to the original work, all the characters have been criticized, and countless "original party" various kinds of thorns have emerged in one day. ”

"Let's increase the publicity efforts, and use all channels. Tang An commanded.

There is no way, at this time, it is money and resources to fight, and everything else is virtual.

None of the actors have top appeal, and the director is not a top director, even if the movie has a good reputation, it is absolutely not good without publicity support.

Guang Xian has a strong propaganda ability, but no matter how strong he is, he doesn't dare to spend too much money.

The film "Painted Wall" is 200 million box office, and if Wang Changtian spends 70 or 80 million or nearly 100 million yuan for publicity, he will definitely not do it, then he will lose money.

Tang An has no worries, the publicity budget is capped at 80 million, he doesn't care about smashing it all, and there are overseas channels.

"Looking for the Dragon" is still released overseas, although there is no festival in other countries, and it is still early to the popular schedule in November, but there are no movies released at this time, which is not bad.

The box office in Asia reached 4.6 million in three days of release, mainly concentrated in Xinjiapo, which is the base camp of Mediacorp, and other Japanese benzene, South Korea, Malaysia, and Thailand contributed a little more.

The North American distribution rights were entrusted to Colombia, and 1,800 theaters were opened, with a good schedule, which was larger than the original release of "Edge of Tomorrow".

However, the box office was not ideal, and it did not break one million on the first day, and it was $2.9 million in three days.

The situation in Europe is also not very good, with $2.7 million for three days.

The main ticket office is still in Asia, and Xiangjiang is not good, 1 million Hong Kong dollars in three days, and in the end there can be five or six million Hong Kong dollars.

The same is true for Baodao, although this is Chen Guozhang's base camp, not the people of Baodao still don't buy it, 8 million Taiwan dollars in three days, equivalent to 1.8 million yuan.

Although there are not many, but fifty or sixty countries, it adds up to a lot, and Tang An has the confidence to smash into 80 million propaganda expenses!

In order to ensure the film schedule, Tang An personally went to meet with the major theater chains, and Xingmei, Wanda, Poly Wanhe, China Film Digital, and China Film United have all raised the film schedule.

The Demon Shadow had a closed door, after all, he killed the "Zhao Orphan" invested by the other party last year.

However, they did not deliberately reduce the schedule of "Looking for the Dragon", and they would not get along with money.

By the 3rd, the schedule of "Looking for the Dragon" had risen to 48%, and it received another 58 million in a single day.

The No. 4 film schedule reached 53%, and the single-day box office exceeded 60 million, setting a single-day box office record for Chinese films.

After the 5th, 6th, and 7th, a total of 190 million were obtained in three days.

It was released for 8 days, and the total box office was as high as 432 million!

You must know that last year's "Edge of Tomorrow" only won 500 million box office in 11 days!

In the past year, the domestic screen has increased by 30%, and it is also a 3D movie, and there are 7 consecutive days of vacation, which is normal.

During the entire National Day holiday, "Looking for the Dragon" spent a total of nearly 40 million publicity expenses, and all kinds of propaganda spread all over the country's cities and all corners of the network.

Those negative marketing did not have any impact on the movie under this 40 million PR.

Even "Painted Wall" got a box office of 110 million within 9 days of its release, even if the reputation was bad, Guangxian stubbornly relied on his strong publicity ability, coupled with the popularity of "Looking for the Dragon", to lift the box office.

And "The Legend of the White Snake" is a bit high and low, and the box office is 120 million in 10 days after its release, only 10 million more than "Painted Wall", and the impact of negative marketing is too great.

Guangxian's publicity planning director wearing a "filmmaker complaint" vest was also picked up a few days ago, and it was confirmed that it was Guangxian's person.

Wang Changtian killed his relatives in righteousness, apologized to Wang Shoufu, Xingmei and others, fired him, and explained that this was his personal behavior and had nothing to do with Guangxian.

On October 8th, it was still in the large conference room of Guangxian Media, but the atmosphere was not so good.

The negative marketing for "Looking for the Dragon" failed, and the other party took more than 400 million box office in 8 days, which completely failed.

Wang Changtian sighed, "From now on, let's focus on promoting "Painted Wall", and don't care about "Looking for the Dragon". ”

"Okay Wang Dong. ”

The person in charge of the public relations department nodded, it is indeed too much to spend, and if you continue to spend money, unless "Painted Wall" sells more than 200 million box office, it will lose money.

Now that the long holiday has passed, the current priority is to make "Painted Wall" not take a big dive at the box office on weekdays.

And director Cheng Jiashang has been depressed to death in the past few days, although it is already a success to break 100 million yuan in 8 days compared to a small-budget movie, but it is far from enough to erect his own signboard in the mainland.

And in the past few days, although he fired at Tang An on Weibo, only the official Weibo of Hantang Media and the official Weibo of Xunlongjue responded to him, and Tang An ignored him once and was completely ignored.

......

In the following working days, "Looking for the Dragon" still maintained a stable trend relying on good word-of-mouth.

Finally, by the end of October, the mainland box office of "Looking for the Dragon" climbed to the 900 million mark with difficulty, sweeping the entire National Day file, ranking second in the history of Chinese films, second only to "Edge of Tomorrow".

The box office in more than 50 overseas countries and regions is also as high as 38.5 million US dollars, and other overseas physical media copyrights, network copyrights, TV copyrights and other copyrights have sold a total of 10 million US dollars in dozens of countries.

As for the overseas share, according to the sharing rules of various countries and regions, it can be divided into about 12 million.

In other words, there is a total of $22 million in net income overseas, and the majority of it is still taken by the issuer.

By this time, there had been little box office for the film, and a detailed financial statement was on Tang An's desk.

In so many countries around the world, there are large-scale screenings, and the box office of $38 million is still low, after all, it is a cultural difference.

After cleaning up, Tang An went to the hotel to hold a 900 million box office celebration press conference for the crew.

The press conference was harmonious, after all, the box office was 900 million, and it had to be blown.

At the cocktail party afterward, Tang An also toasted Wu Ershan and several leading actors.

"Thank you Director Tang for giving me this opportunity, I toast you. ”

Chen Kun and Huang Bo then took the initiative to toast Tang An.

"I wasn't the one who chose you, I should thank Director Wu a lot. Tang An smiled.

The 900 million box office celebration banquet was attended by many people in the circle, after all, it was the second place in Chinese films.

Yu Dong, Wang Changtian... Wang Zhonglei is here.

Wang Changtian walked over and said with a sincere face, "Congratulations to Tang Dong, another 900 million-level movie has been released." ”

PS: 4000 chapters, today I changed 8000 words, the fourth watch is completed, hurry up and sleep, and those who are still cultivating immortals should also hurry up and sleep, stay up less late.....