The guaranteed release was made ten years ago, when Berner made a lot of money with the guaranteed "Legend of the Heavenly Pulse".

At that time, Berner had just been established, and the domestic market had only just been commercialized.

Berner officially gained a firm foothold by relying on the legend of Tianmai, and then reorganized with Poly Huayi's Oriental Shenlong to become Poly Berner, and Yu Dong also served as the chairman of Poly Wanhe Cinema Line.

Poly Huayi divested its distribution business and switched to film and television production and advertising media, with Poly Berner focusing on distribution.

Berner replaced Huayi, formed a three-strong situation with Huayi and New Picture in China, and became the No. 1 private film company in the market for five consecutive years.

hangs all private companies in film distribution, even with the new pictures of Zhang Yimou and Feng Xiaogang and Huayi.

Originally, it was seven consecutive years, but because Tang An joined Hua Yi for two or three years, he helped Hua Yi win the first place for two years.

Yu Dong's start and development relied on guaranteed distribution, except for "The Legend of Tianmai", he almost monopolized the distribution rights of Xiangjiang Films in China, and most of the companies took the way of packaging the entire company.

The two parties agree on how many films you will make next year, and Berner will pack them up and take them away at one time, using the method of buyout + guaranteed share.

The most classic example in recent years is Huayi's guaranteed release of "Journey to the West", which made a lot of money, but there was a gap between the two sides.

In the past few years, the major giants controlled the domestic film market, and the films made by small and medium-sized companies had to be distributed by large companies, and no large companies would buy out and take that risk.

As for a film like "There Will Be No Future", three years ago, let alone 400 million guarantees, Yu Dong would not open 100 million guarantees.

At that time, there was no other publishing company that could take it, and if it did, it could not compare with Bernard's distribution ability, and other large companies would not give better conditions.

But now, in just three years, countless small and medium-sized distribution companies have emerged in China, most of which are transferred from other industries.

There are mining, heavy industry, real estate, all kinds of industries, and they all want to make a fortune in the film industry.

It is also the advent of the Internet era that has lowered the threshold for distribution, and those small and medium-sized distribution companies do not even have a professional ground distribution team of 500 people.

Guangxian entered the film industry at the beginning, but he pulled up a ground distribution team of nearly 1,000 people, otherwise it would not be possible to be tied with Huayi and Berner in just two years.

But now there is no need, these newly opened small and medium-sized distribution companies are mainly online issuance, and there is no traditional issuance ability at all.

Small and medium-sized companies can't get any good movies, so they can only gamble.

In the past few years, your producer wants to guarantee the distribution?

Fuck off, the issuing company won't talk to you.

Like now, hundreds of distribution companies, most of them are gamblers, and there are always a few bold ones who can get into a few.

......

After the meeting, in the office, Chen Guozhang, an old filmmaker, also sighed for the madness of the film industry today.

""Gardenia Blossom" has just determined the script and actors, the crew has not set up a shelf, and the corner film dares to guarantee more than 400 million, more and more capital is involved, and the industry is going to be chaotic. ”

Xu Yanyun smiled, "When the industry is big, capital naturally wants to intervene." ”

Tang An nodded, "That's right, Yan Yun is right, any industry development in the middle of the industry cannot avoid the impact of capital, and even we have changed from filmmakers to capital, which is unavoidable in all industries." ”

The film and television industry is not like what it used to be, and most of its operations are confined to the media circle.

Tang An then said with a smile, "There are enough scripts, directors, and actors, and it is not uncommon for projects that can even get a guarantee with a PPT in the future." ”

"In that case, it's really messed up. Chen Guochang shook his head, obviously not thinking that there would be such a time.

Tang An didn't go into this topic and say anything, now you don't need to watch the finished film for guaranteed release, and you won't even need actors, directors, and scripts in the future.

For this reason, a large number of scammers have also been born, as long as they aim at an IP, they don't need a top-level IP, a second-rate one, and make a PPT for this IP to finance.

At that time, there were thousands of companies in the entertainment industry, and they were looking for those who had just established or some laymen who were beneficial to enter the film and television industry.

As long as you are sharp and the plan is beautiful enough, you can always fool one or two wronged people.

With these two unjust investment letters of intent, to fool the directors and actors, set up the stage, and then implement the first fund to take down the IP copyright, this is more than half of the success, and the rest of the investment is much easier.

In the end, you either really get the project up and running, or cash out your share and leave.

People are stupid and have a lot of money, there is no shortage in any country or industry, as long as you have the ability, you can always make money.

Of course, when you meet someone who is insider, or someone better than you, you can put out your detailed plan, and then think it's good, kick you away, and do the project on your own.

"These small companies can be active for two or three years, you don't need to pay attention to them, at most three years, half of these companies will be destroyed, and they and the capital behind them can be regarded as sending money to the entertainment industry. Tang An waved his hand to end the topic.

However, Xu Yanyun said, "Now Huayi and Guangxian have invested in several small companies one after another, and they are probably casting a wide net." ”

"Let them scatter, I'll see if they can catch a fish or two." ”

Tang An doesn't care at all, most of these small companies will not lack investment in the next three years, and they have carried out Series A financing at the beginning of this drama corner film, or there is no money to guarantee it.

After five rounds of financing in three years, the business decreased every year, and after three years, it went from 800 employees to only 50 people, and there are still people who invest money in such a company.

Later, he lost two losses in the guaranteed release, and switched to film and television production, and they made the "Fat Squad".

An amateur company, with no experience at all, waited for the post-production of the movie and the rough cut to see the effect on the big screen, but found that the glue between the real person and the fat man had not been dealt with, so he had to deal with it frame by frame.

There are too many such companies, and they all die later, and they can't die anymore.

After a small talk, we continued the unfinished topic of the conference.

"Lao Chen, Yan Yun, now the group's film and television business is too much, the group itself involves film, television, and variety shows, Hantang Pictures is responsible for the film and television dramas of its four companies, and Nuomi Film has mastered the terminal, and it will definitely be distributed in the future, plus Tudou Pictures and Singularity Film and Television under Hantang Literature, it is too bloated, I plan to integrate these companies. ”

Chen Guozhang is going to leave next month, and at this time, Tang An wants to reorganize the group, and he must be the last to let Chen Guozhang do some work, he asked very simply.

"Dong Tang, what do you need me to do?"

Tang An didn't talk nonsense either, and said his idea, "I plan to operate Hantang Pictures, Hantang Literature, and Tudou Pictures in two years.

In addition to the group itself, there are also Nuomi Films, Hantang Films, and Wuzhou Distribution, and I plan to merge Nuomi Films and Hantang Pictures.

The group's variety show business was spun off and merged with Tudou Pictures, mainly producing online dramas, online universities, and variety shows.

Singularity Film and Television in Han and Tang Dynasty literature is retained, and it already has an animation platform and several comic IP development and production companies, and there is still a lack of games in terms of full copyright development, so don't worry about online games, with the group as the main body, and jointly acquire a mobile game company with good qualifications with Han and Tang Literature. ”

There are too many companies in film and television, and there are only four companies with distribution capabilities, so we have to integrate resources.

After listening to Tang An's thoughts, Chen Guozhang had no objection, the business was too bloated, and it was to be merged and fine-cut.

Still, he had a bit of a problem.

"Since Hantang Pictures is going to be listed, if the glutinous rice movie is incorporated, can it guarantee profits every year, the glutinous rice movie is still in the stage of burning money. ”

"Nuomi movies are expected to burn at least one billion next year, 15 years or even more, after two years of burning, the share of online ticket purchases should exceed about 80%, and several other companies will also reduce the investment in ticket compensation in 16 years, and it is expected to spend more than 2.5 billion operating expenses on glutinous rice movies in three years.

Hantang Pictures' profitability this year is not a problem, and it will ensure at least one billion profits every year for the next two years, and the problem is not big, there are at least seven or eight TV series co-produced with four other companies every year, plus next year's Chinese New Year "Detective Chinatown 2" will be handed over to Hantang Pictures, and a few more movies will be released to ensure that the profits of more than one billion are not a problem. ”

With a profit of one billion, there is no problem for Tang An, at most, the distribution of the two films "Heart Flower Road" and "Beijing Love Story" will be handed over to Hantang Pictures.

Glutinous rice movies are not like glutinous rice networks, billions are not enough to burn, and burning more than 2 billion is basically enough to occupy the market and users.

Tang An did not make the glutinous rice movie independent, unlike the later Maoyan, who fought alone, and the publicity and distribution business was not very good.

Similar to the production and distribution of Taopiaopiao, the merger of Hantang Pictures and Nuomi Films not only takes into account production and distribution, but also takes into account the ground terminal and network terminal.

Besides, the new Hantang Pictures is almost about to start financing, find a good opportunity and get a good price.

Hantang Media Group will not consider listing for the time being, and Hantang Pictures, Tudou Pictures, and Hantang Literature will start listing plans one after another, and Hantang Literature can basically submit listing applications at any time.

Taking advantage of the fact that there was nothing left without much business in the second half of the year, the reorganization of Hantang Pictures and Tudou Pictures was completed.

"Lao Chen, help me get started before you leave, I will find someone to follow up with Yan Yun in the next things, the group is not too busy for the time being, and the two major business divisions of movies and TV series are watched by Mr. Zhuang and Mr. Li. ”

"Oh, Tang Dong, have you decided to choose someone?" Chen Guozhang was a little curious about who would come back to replace him.

"In the afternoon, Ahri is going to hold a press conference and set up a big entertainment group, and I can confirm it after a trip. Tang An smiled.

"It's Mr. Zhang, he is proficient in the operation of the whole industry, he has experience in managing large film and television companies before Ahri Pictures, he is responsible for planning, marketing, and TV branch in China Film, especially good at project development. ”

Chen Guochang said with a smile, "With Mr. Zhang joining, he will definitely be able to do better than me, and I will rest assured." ”

"Mr. Chen, you have helped me a lot in the past few years, I will keep your share of Hantang Pictures before it goes public, and I will give you another big gift, the development of the sequel to "Painted Skin" will be handed over to Gongfu Pictures. ”

There are so many management in the company, although there are dividends every year, but that is definitely not enough, the listing of Hantang Pictures, to a certain extent, is to envelop his subordinates, and a small part of the shares must be distributed to the group management.

Tang An would give a little share, which Chen Guozhang had long expected, but the development of the sequel to "Painted Skin" was also handed over to him, which was a surprise.

Chen Guochang hurriedly said, "Thank you Tang Dong, I will definitely do a good job in the third part, and I will not smash the signboard of this series." ”

With this series, basically it is not a problem for Gongfu Pictures to get off to a good start, even if Hantang Media itself will definitely account for a considerable part, it will be a large share for him.