To be honest, if Li Mo had to choose a company as a partner between Ahri Pictures and Penguin Pictures, Li Mo would choose Penguin almost 100%.

Although the Penguin Group is often criticized for its 'buy you if you can't copy it' style, when Penguin encounters an object that it can't buy if it can't be copied, it still knows how to deal with it......

That's right, at least for now, Molong Media is a company that Penguin Pictures can treat as an equal.

According to Li Mo's thoughts, the reason why Penguin Group has this style is probably due to the fact that its equity is relatively dispersed, and Xiao Ma's status on the board of directors is closer to that of a professional manager.

Although he also has his own business and field that he wants to promote, when he encounters an area that he is not good at, he can also delegate power to his subordinates to find some more professional partners.

But the Ahri Group is a different approach entirely.

While it's also inevitable that they'll encounter areas that their own companies have never touched before, Ahri's approach is much simpler than Penguin's trilogy of imitation, learning, and acquisition.

Yes, I don't really know much about the film and television media industry, but I understand the Internet.

The Internet is a world where patterns can be summed up, and in general, there are traces to follow.

In the view of Ahri Group, since all the behaviors of hundreds of millions of people on the 4 networks every day can be summarized and explained with big data, then the film and television media market, which has a much smaller total amount of data than the Internet shopping platform, must also be explained with a quantitative data.

Does this set sound familiar?

That's right, that's how the infamous movie big data statistics of the original time and space came about.

It can only be said that Ahri Group's idea is very good, but in practice, this method does not have any possibility.

The quality of a movie, a TV series or even any work in the film and television media industry is not something that can be quantified by a unified standard.

It's like "The Shawshank Redemption", which is at the top of the IMDB charts, and those who like it are worshiped as a masterpiece, but for those who don't, it's just a long and stuffy movie......

This...... Where do people go to reason?

I have to say that many times, people who don't understand will not do bad things, and people who don't understand but prefer to solve problems in their own way will do bad things.

Not long after the time entered March, something big happened in the circle.

Speaking of which, this incident was also made by an Internet company.

The specific thing is the widely circulated box office fraud of "Ip Man 3"**.

Speaking of which, the company called Big Screen Film Distribution Co., Ltd. can only be regarded as a newcomer in the entire industry.

According to the information registered by the company with the Industrial and Commercial Bureau, the company has been established for less than a year.

And before their company participated in the distribution of films, it was also a company that relied on the Internet to start.

But it is this company that has not been established for even a year, but a certain 'rumor' that has been circulating in the circle for many years has become solid evidence.

This 'rumor' is to buy the box office!

To be honest, the fact that the distributor buys the box office itself has actually occurred in many big production schedules.

But that is to make the data look better, so that there are chips in front of the theater chain to strive for more film scheduling, but playing like a big-screen distribution company is so unprofessional, and even unprofessional that it was reported by netizens, and was punished by the relevant departments because of the conclusive evidence, which is really the first case in the industry.

According to the handling opinions released by the Special Governance Office of the Film Market, there are more than 7,600 problem screenings of "Ip Man 3", involving a box office of 32 million yuan;

…… In other words, if the ghost field is calculated together with the box office, the distributor directly falsified the box office of 56 million yuan.

It's a bit of a hard time......

In the three days of the first weekend, the cumulative box office of "Ip Man 3" totaled 440 million yuan, and the identified false box office accounted for one-eighth of it......

It is generally difficult to understand why issuers would take risks.

…… Except for Li Mo.

Strictly speaking, any time-traveler, as long as he looks at the release time of "Ip Man 3" and then looks at the list of movies released at the same time as it, he basically knows the reason.

The release time of "Ip Man 3" is March 4.

Almost a month ago, on February 8, "Mermaid" was launched.

And released at the same time as it is "Zootopia" produced by Di Baobao's Pixar Studios.

Needless to say, the former was the king of the Chinese film box office list before "Wolf Warrior 2", with a final box office income of 3.3 billion;

And "Zootopia" is not a good stubble.

Before 2019's "Nezha's Demon Boy Descends", this film has always occupied the top spot in the box office list of animated feature films in the mainland film market.

As we all know, after the Spring Festival of the Celestial Empire overdrew the audience's enthusiasm for watching movies, the film market usually ushered in a relatively low ebb, and "Ip Man 3" chose to be released when the Spring Festival file was not completely over, which is actually not a smart choice.

…… In fact, if it weren't for the fact that "Ip Man 3" had been released in the Xiangjiang market as early as December last year, and if it dragged on, maybe the pirated versions would have popped up soon, and the distributor might not have chosen to launch it in March.

If the success of "The Mermaid" is due to the right time, place and lack of people, and it is bound to succeed, then the failure of "Ip Man 3" can be described as the right time, place and all of them, and it is simply unreasonable not to fail......

Not only that, it was not enough for it to be unlucky, the General Administration also took this incident as an opportunity to carry out a large-scale inspection of the national cinema chain and distribution market, and interviewed the relevant persons in charge of most of the domestic film distribution companies in batches......

As the legal person of the parent company of Molong Cinema Line and Molong Distribution Company and the actual person in charge of the business, Li Mo and Zong Shuai were also among those interviewed.