With the two powerful weapons of high reputation and domestic animation works, "The Return of the Great Sage" unexpectedly became a dark horse in the Spring Festival stalls in 2015.

Although Li Mo is quite resentful of the failure to break through the 50 million yuan level at the box office on the first day, he is actually very clear that if it were not for the Spring Festival stalls, let alone the box office on the first day, maybe the first weekend results of "The Return of the Great Sage" would not reach 50 million yuan.

Because the domestic animation movies at this point in time are indeed too weak.

Not to mention that the "Kuiba", "Qin Shi Mingyue" series and the "Big" series of movies have collapsed one after another, even the "Pleasant Goat and Big Big Wolf" series of big movies, as well as the "Bear Infested" series, which have been in their sixth year, have not changed the situation that foreign films are still dominated by foreign films in the animated film market.

Although the world's most popular Disney princesses are not as popular in the Celestial Empire as in other places, DreamWorks' "Kung Fu Panda" and "How to Train Your Dragon Knight" are still firmly in the top three of the Celestial Empire anime movie box office charts.

This has also led to the fact that in the eyes of the major film and television companies in the Celestial Empire, anime movies are definitely one of the minefields.

Not because of the subject matter, but because it is too difficult for this thing to succeed.

This is not only because of technical issues, but also because of market considerations.

In the fifties, sixties and even the late eighties of the last century, the Celestial Empire still had a lot of professionals in animation production.

But even those people, they can only be regarded as professional and technical talents, and when it comes to how to operate an anime work, and let it recover costs or even generate revenue in the market, that ticket person really can't do it......

And with the passage of time, when these people either retire or go to work abroad, even the field of professional talent begins to disconnect.

As we all know, once there is a fault in the talent level, if you want to rebuild it, the hard work and hardship you have to pay are no longer comparable to ordinary situations.

So in fact, strictly speaking, the current Celestial Empire anime movies can only be regarded as still in their infancy, and in this case, it is not so incomprehensible that "The Return of the Great Sage" has received praise.

In the entire Spring Festival schedule, in addition to relying on the star lineup in the first few days of their release, the two movies "Heavenly General" and "Snow Demon Spirit" have achieved box office success, and with the word-of-mouth counterattack of "The Return of the Great Sage" and "Wolf Totem", their box office growth has also slowed down significantly.

During the entire Spring Festival holiday, the overall box office trend of the Spring Festival stalls in 2015 was basically determined.

"Heavenly Generals" relied on the signboard accumulated by Big Brother Cheng for many years, and barely retained the top spot in the box office list during the Spring Festival holiday, and the data of 538 million ensures that the film producer should not have a big problem recovering costs, if it is not for the high salary of Big Brother Cheng and several foreign actors, it should not be difficult to generate profits;

Although the initial box office data of "Snow Demon Spirit" is on par with "Heavenly General", with the spread of the audience's word-of-mouth, the decline of "Snow Demon Spirit" has been fully revealed, and the distributor Qiqi.com decisively terminated the follow-up publicity and distribution investment......

Yes, you read that right, and I didn't write it wrong, the producer and distributor of "Snow Demon Spirit" is really the strange network that plays video sites......

After the seven-day Spring Festival holiday, "Snow Demon Spirit" temporarily ranked third with a score of 384 million yuan, but the industry generally believes that the final box office data of this film is difficult to exceed 500 million yuan;

The rest of "The Return of the Great Sage" and "Wolf Totem" are dark horse works.

Relying on a solid reputation, "Wolf Totem" and "The Return of the Great Sage" have both staged a good show against the market since the middle of the Spring Festival.

As of the end of the Spring Festival holiday, "The Return of the Great Sage" temporarily ranked second with 504 million yuan, but the trend is far healthier than "Heavenly General", while "Wolf Totem" unexpectedly won 364 million yuan at the box office, temporarily ranking fourth, and is also on the rise.

And it is generally believed in the industry that although "Wolf Totem" cannot surpass "Heavenly Warrior" in the future, it is not a big problem to press "Snow Demon Spirit" under him and rub it down.

As for "The Return of the Great Sage"?

The industry has generally regarded it as the biggest winner of the 2015 Spring Festival.

It is expected that the final box office of "The Return of the Great Sage" will most likely reach one billion yuan.

As a domestic animation movie, "The Return of the Great Sage" has once crossed the heights that many previous filmmakers have never reached in their lifetimes.

Wang Changtian of Guanglu Media is said to be about to regret his intestines.

Hehe, he didn't want to think about it, when Molong Media and Guanglu Media were trading, the crew of "The Return of the Great Sage" and Tian Xiaopeng had swallowed more than 60 million investment and a year of investment from Guanglu Media, and after Molong Media took over, it took more than half a year and 40 million investment to finally come up with results, so the investment in "The Return of the Great Sage" is at least about 100 million yuan, plus more than two years of preparation and production time, this is no less than an orthodox commercial film......

Don't just see thieves eating meat, don't see thieves being beaten!

However, the success of "The Return of the Great Sage" is not without benefits.

At least Zong Shuai and Zhong Lifang are quite happy.

Because in this way, the start-up capital required for the 'color bar house plan' mentioned by Li Mo at the beginning does not have to occupy the cash flow of Molong Media at all......

If you want to say that the entire Molong Media, the director Tian Xiaopeng who cares most about the trend of "The Return of the Great Sage" is none other than the director, and the next tied for second place is probably Zong Shuai and Zhong Lifang.

To be precise, it was originally just Zong Shuai who was worried, but as the acquisition negotiations between Molong Media and Sheng were basically coming to an end, after the two parties drew up the contract and confirmed that it was signed correctly, Zong Shuai told Zhong Lifang about Li Mo's 'Color Bar House Plan', and then Zhong Lifang was also dragged into the water and began to worry about the start-up capital of the 'Color Bar House Plan'.

Although for Li Mo, the price of 4.2 billion that Zong Shuai and they talked about was nearly 20 percent cheaper than the 5 billion that the original Time and Space Penguin Group had spent, but for Zhong Lifang and Zong Shuai, who had personally experienced the whole process, this price was still a frightening number.

To put it mildly, for a long time in the future, Molong Media will be in a state of tightening its belt.

In any case, taking advantage of the popularity of "The Return of the Great Sage", Molong Media's carefully approved 'Color Bar House Project' is about to be pushed to the forefront.

On March 1, as the box office of "The Return of the Great Sage" exceeded the 800 million yuan mark, Molong Media held a celebration party for "The Return of the Great Sage" at the Imperial Capital Wangfu Hotel.