In fact, the roadshow was widely used in the field of securities issuance in the world at the earliest, and later after the scope of application was expanded, all the ways of giving speeches, demonstrating products, promoting ideas, and promoting their companies, groups, products, and ideas to others were called roadshows.

When the entertainment industry promotes movies, there are initially only things such as preview screenings, screenings or premieres, but with the gradual expansion of the importance of publicity in the film distribution industry and the gradual extension of the release time of films, the creators also need a way to allow them to maintain exposure in front of the audience and the media as much as possible for a period of time.

So, I don't know when it began, film promotion began to introduce the form of roadshows, and it quickly became popular all over the world.

Strictly calculated, the promotional films of Hollywood stars all over the world can also be regarded as a form of 'roadshow', but people are flying around the world, and the cost of investment is much higher than in the Celestial Empire.

When "Hypnosis Master" specified the publicity plan, whether it was Li Mo Zongshuai or Optical Fiber Media, they all put the priority of the form of "roadshow" relatively low.

Fiber Optic Media felt that it was not difficult for this film to recover its costs, but it was not very optimistic about how much money it wanted to make.

Li Mo felt that although Lei Jiayin and Wan Qian's acting skills were not said, their popularity was really not proportional to their acting skills, and they really couldn't find an excuse to persuade Fiber Optic Media to pay for this publicity......

As for Li Mo's studio, pay for it itself?

What are you kidding, the money you collect from the water army can still be counted in the daily maintenance of the company, what the hell is it to pay for the roadshow yourself......

Besides, wouldn't it be embarrassing if no one participated in the roadshow at that time, and there were more creators on stage than the real audience off the stage?

The box office of "Master of Hypnosis" was unexpectedly good in the first weekend, and with the popularity brought by the high box office and good reputation, Li Mo took Lei Jiayin and Meina to start his first roadshow journey to this time and space.

The reason why he brought Mina was not that Li Mo had any opinions on the heroine Wan Qian or that the unspoken rules failed, but purely when he signed the contract, he didn't mention the roadshow at all.

Now that Fiber Optic Media has decided to increase the publicity of the roadshow, how to coordinate everyone's schedule has become a big problem.

Others are easy to say, but since Wan Qian finished filming "Hypnosis Master", she has been checking information at home, learning guqin and kunqu opera, and preparing for the filming of "Liu Rushi".

The film is a project led by the Central News Documentary Film Studio and the Yucheng City Government, and directed by Mr. Wu Qi.

Just by looking at the origin of the dominant party, you can know how big the origin of this movie is.

In this case, even if the optical fiber media has a contract in hand, it has to negotiate with good words, not to mention that it is completely unreasonable now.

In the end, it was Li Mo who moved out of his alumni, so he talked for a long time before Wan Qian agreed to take time out to participate in the last stop of the roadshow.

As for the other stops, you can't let Li Mo and Lei Jiayin, two big men, show off their friendship on stage, right?

There is no way, even if Shen Li can only be regarded as the fourth female in "Master of Hypnosis", he can only push Gu Limena to the forefront.

On Monday, February 20th, as the filming location of the movie and the base camp of Li Mo and others, the first stop of the "Hypnosis Master" roadshow came to the magic capital.

Because of last summer's hit "Love Apartment", Li Mo's most effective role now has become Lu Zhanbo, as soon as he came on stage, there was a burst of shouting 'Zhanbo' from the audience......

is a little embarrassed, Li Mo hopes that the audience can remember his name because of the movie.

There is no way to do this, at least at this stage......

Li Mo is too young......

Even in the era of 'three hundred and sixty lines, the line is a director', Li Mo's age is enough to arouse a wave of attention.

"Hello everyone, I am the director of the movie "Master of Hypnosis", Li Mo. This is Lei Jiayin, who plays Xu Ruining in the movie, and this is Gu Limina, who is from Western Xinjiang and plays Shen Li in the movie. ”

"It's a pleasure to bring "Master of Hypnosis" to meet you in the magic capital. ”

After a brief introduction, the host began to interview several creators.

"Director Li, we all know that the human subconscious is something that is difficult to describe in the language of the lens, how did you consider the combination of virtual and real in the movie "Hypnosis Master"?"

"In fact, viewers who have watched the movie will find that when watching the movie "Hypnosis Master", it is difficult to distinguish the boundary between fantasy and reality. Our team not only incorporated the idea of the virtual from the real being indistinguishable throughout the film editing, but also during the shoot. ”

"Huh? Can you give us an example?"

The host is still very good at looking at the eyes, and immediately kept up with Li Mo's rhythm.

Li Mo thought for a while and began to give examples.

"For example, there is a scene in the movie that describes Ren Xiaoyan's subconscious picture, after she picked up the pocket watch on the ground, other spaces suddenly appeared behind her, and I guess there must be many viewers who will think that it was generated by special effects rendering. ”

"Isn't it?"

At this time, there must be a compromise, and the host picked up the conversation with a surprised face.

"No, when filming that scene, the camera team dismantled part of the room set, then went to the outdoor scene and rebuilt it, and finally the lighting teacher cooperated to create the same lighting effect in front of the camera as the indoor scene, and finally everyone could see that effect on the big screen. ”

"It's amazing. Like you said. This movie is indeed a magic trick of light and shadow. ”

On this kind of occasion, it is natural that the other actors on the stage cannot stand aside to watch the play, so the host quickly asked the question to the other actors.

"Jiayin, you are Director Li's senior brother, may I ask why you chose to star in this movie?"

"When I first entered the school, I remember a teacher who taught us that when you can read a script in one sitting, at least it proves that the script is attractive to you. ”

"The script for 'Master of Hypnosis' gave me that feeling. And most of the content of this movie is in a relatively closed space, the rivalry between two actors, Senior Sister Wan Qian is definitely a very good actor, and it is a pleasure to play against her. ”

"Moreover, Director Li's whole story is progressive and interlocking, and before the last second, you don't know which one is real, and when I first saw the script, I was fascinated by it......"

I didn't see it, Lei Jiayin can say it like this......

"Mina, it's your first time in a movie, do you have any feelings to share with us?"

"Well, during the filming of this movie, Senior Brother Jiayin, Sister Qian, and Director Li took good care of me and taught me a lot of things. ”

……………………

It is estimated that Optical Fiber Media doesn't want to be exposed to any 'big news' at the first stop of the roadshow, Li Mo can obviously feel that the media present are very measured in what they ask.

Although most of the main attention was on Li Mo's body, Lei Jiayin and Mei Na, who were present together, did not let them sit on the side as a background board.

In an atmosphere of hello, hello, hello, everyone, the creators of "Hypnosis Master" successfully concluded their activities in the magic capital.

On February 20, the box office of "Hypnosis Master" received 40.3 million on the first working day, although it fell 40% from the previous day, and the total box office exceeded the 200 million yuan mark just around the corner.