Chapter 781: False Feelings
Nearly everyone who attended the premiere of "Notes on Tomb Robbery," including Mr. Zhang and the two lead actors, thought they had experienced a disaster-like two-hour viewing experience.
It stands to reason that the movie "Tomb Robbery Notes" should fully show the characteristics of 'coolness' from the beginning.
But to everyone's surprise, judging from the results on the first day of release, "Tomb Robbery Notes" gave everyone who was not optimistic about it...... Including Zhang Zhao, the general manager of Lay's Pictures, a resounding slap in the face.
On August 5, the first-day box office of "Notes on Tomb Robbery" was 184 million yuan.
This figure not only left behind the 102 million yuan of "Dragon Soaring Thousands of Miles", which was released for a week, but even if it is compared vertically upward, the figure of 184 million yuan is also a good result that can be filmed in the top three box office on the first day of release since the Spring Festival "Mermaid".
Then Li Rengang's attitude immediately changed 180 degrees!
Of course, he seems to have only one choice.
As a director of Xiangjiang who has been in the mainland for some years, in recent years, Li Rengang has really felt the pressure given to him by the mainland film market.
With the rise of a group of new generation of mainland film directors such as Li Mo, Xu Zheng, Wu Ershan, Ning Hao, Lu Yang, etc., the era of Xiangjiang directors who made Li Rengang quite 'intoxicated' in the past is basically gone.
unable to grasp the aesthetic preferences of mainland audiences;
ignorance of the ideology of mainland society;
…… Whether you admit it or not, the situation in the film industry is actually very obvious now.
The directors who went north from the Xiangjiang River to the mainland began to collectively encounter 'water reversal'.
Directors like Wang Jing, Liu Zhenwei, and Huang Baiming who like to copy the successful model of Hong Kong films, whether it is their shooting techniques or the content of the film, have begun to be rejected by mainland audiences;
And directors like Xu Ke and Zhuang Wenqiang, who have learned to keep pace with the times and are willing to make their works close to mainland audiences, have gradually begun to identify the preferences of mainland audiences......
However, among these two factions of Xiangjiang directors, there is actually a part of the middle crowd.
They know that what they used to be good at is no longer accepted by mainland audiences, and they are willing to find some ways to change this situation, and some have even begun to change or upgrade their style in order to adapt to the new environment......
Naturally, there is nothing to say about this kind of thinking and attitude.
But the problem is that most of these people are still in the stage of 'having the intention to kill thieves and have no power to return to heaven'.
…… In other words, they want to change, but they don't know what kind of change is the right one.
Li Rengang is one of those people.
So, in the absence of a bright avenue, Li Rengang chose to learn and experiment from practice, and the style of "Notes on Tomb Robbery" is so mixed and changeable, it may not seem that there is no pot that Li Rengang children's shoes continue to try......
On the night of the premiere, when he saw the reaction of the live audience, it was really a bit of a sinking feeling.
Obviously, when the movie was not released yet, Lay's Pictures and Li Rengang had already calculated the box office.
As a big IP adaptation movie on the same level as "Ghost Blowing the Lantern", the power of fans of the original book alone can contribute at least 40 million to the box office, right?
starring Lu Han and Jing Boran, Wang Jingchun and Ma Sicun as acting skills, just the number of fans of Lu Han and Jing Boran can contribute at least another 200 million to the box office;
If you add acting skills, but when Wang Jingchun and Ma Sicun?
Well...... Since neither of them is the kind of actor who is very popular, and they can't attract many fans just by their acting skills, so it's so-so and less, 30 million is about the same, right?
Plus the Hong family class......
Uh, by the way, I forgot to mention that the action scenes of "Notes on Tomb Robbery" were handled by the old team of the Hong family in Xiangjiang.
You don't know what Hong Jiaban is?
The Hong family class is the martial arts team that was on a par with the eldest brother's family class in the Xiangjiang film industry back then.
…… Of course, the number of movies Hong Jingbao has appeared in a plummeting number in recent years, and naturally he can't afford to support the team of the Hong family's class, but it is still not a big problem to find a few old teams to support his son's movies and help.
Yes, Hong Kyung-bo's son, Hong Tianzhao, played a role in "Notes on Tomb Robbery".
It was the ancient elephant king who appeared for a few minutes, shirtless with tattoos, and was hacked to death in less than five minutes......
With superb action scenes and excellent computer special effects, the final box office accumulation is less than one billion, is it worth the hard work of so many people for three months?
I have to say that the way people calculate the box office is quite 'scientific'.
Not only from different angles, multiple aspects, all possible market performance is calculated in an all-round way, and they are superimposed, theoretically speaking, 'should' be able to derive the overall market performance of a movie.
It's a pity that this calculation method is like a county in a famine year to count three percent of wheat + three percent of rice + two percent of soybeans, and smash out a good year of eighty percent of the harvest......
I'm sorry, that's really not how the movie counts.
Who knows, the box office on the first day was actually good.
Fans of "Tomb Robbery Notes", supporters of Lu Han and Jing Boran, plus the film schedule that accounted for 50% of the market on the first day of release, jointly created the myth of "Tomb Robbery Notes" of 184 million yuan.
For a while, it seemed that even Li Mo's "Dragon Soaring Thousand Miles", which had just broken one billion, was not an insurmountable mountain.
Lay's Pictures, which has always been worried, is directly confident.
They not only learned from Molong Media, but also made a box office record post in a prominent position on their website, and also wrote a paragraph in a grand manner.
"Judging from the box office on the first day of release, "Tomb Robbery Notes" is worthy of being a classic IP of online literature that can compete with the dragon hunt, the recognition of the market and the praise of the audience will become the driving force to encourage us to move forward bravely, believe us, although we are immature, maybe we are not mature enough, but our future can be expected to ......"
At the end of this paragraph, he actually gave a generous @ "Dragon Teng Qianli" and Molong Media.
How provocative is it?!
However, before Li Mo could react, the overwhelming negative reviews had completely overwhelmed several of the main publicity positions of "Notes on Tomb Robbery".
Weibo, the main business of Hudou.com, the Internet post bar......
Almost all fell at the same time.
"Forcibly selling corruption, forcibly CP, forcibly blowing the flute, forcibly reversing, and forcibly burning the brain, there are many regrets and lack of consideration. Five points for special effects. The only highlights are the props and the clever traps. ”
"The special effects are five cents, and many of the pictures are directly on without even rendering, and the last twenty minutes are simply doubtful about life. Under the production of the mentally retarded, it is a messy story, with changing character behaviors, messy editing and plot directions. Putting these aside, in fact, the biggest attraction is that Li Rengang unrestrainedly patted the two little fresh meat in a heterosexual way. The biggest production ever made on the mainland?"
"Looking for the Dragon" is filmed by Captain Mojin, and "Notes on Tomb Robbery" is filmed by the county construction team. Jing Boran was expressionless throughout the whole process, he could only fight, and Lu Han was smiling with honey, and he would only be stupid. Did the special effects team come over from "The Legend of the Gods" to work part-time? The script was written by the third uncle of the southern faction when he was in Anding Hospital, right? Lu Chuanda, we were wrong! Your "Nine-Story Demon Tower" has at least 30 minutes of things that can be watched, what is this movie!!
On Saturday, August 6, "Notes on Tomb Robbery", which continues to occupy nearly half of the total number of films, ushered in its first box office decline.
After 184 million yuan on the first day, the box office of "Notes on Tomb Robbery" fell by more than 30% on the second day, reaching 140 million yuan, and continued to maintain the top position in the single-day box office list......
In all fairness, this result is actually not too bad in domestic films.
…… If it weren't for "Dragon Soaring Thousands of Miles" with less than 30% of the box office and successfully won 132 million yuan at the box office, "Tomb Robbery Notes" would really not be bad......