Hang up.

Fang Yi looked out the window at the night.

At night in the capital, the lights are shining brightly, and the eyes are full of neon.

Closing the computer, he decided to go out for a walk.

When passing by a roadside snack bar, Fang Yi smelled the fragrance inside and couldn't help but walk in.

It's a very small snack bar with no staff, and the owner works as a cook, a waiter, and a cashier.

As soon as Fang Yi came in, the boss quickly greeted him, "This boss, what do you want to eat?"

Fang Yi took the menu on the table and looked at it, "I want to eat pig blood, pork belly, fish balls, and mushrooms." ”

The boss took out a notebook and wrote it down, "Okay, four things, a total of twenty-four yuan." ”

Fang Yi put down the menu, touched his pocket, and then his face became embarrassed, "I didn't bring any money." "In this world, the means of payment are not as convenient and fast as in that world, Fang Yi has developed the habit of only bringing a mobile phone, bank card, and wallet when he goes out in the original world.

The boss's face stiffened, he looked at Fang Yi, and saw that Fang Yi was dressed decently, not like a master who was short of money, so he couldn't help but smile and said: "Boss, you really know how to joke, these days, how can anyone eat without money?"

Fang Yi sighed slightly, "I forgot to bring money when I went out, and I only found out now." ”

The shopkeeper frowned, "Boss, if you really want to eat, you can go back and pick it up!"

Go back and pick it up?

Then he'd rather not eat it.

But if you want to eat white food, this boss will definitely not be willing to do it.

After thinking about it, Fang Yi said, "Boss, if you are willing to invite me to eat this meal for free, then I guarantee that your business will be prosperous." ”

"You lad. The boss smiled dumbly, "Dressed in standard treatment, there are no two money in the pocket, the tone is not small, a pig's blood, a pig's belly, a fish ball, and a mushroom, right? Okay, the food will be sent to you later, just when I make a friend, you want to remember it later, then you will be free to send me the money in the future, if you want to forget, then it will be my invitation." With that, the shopkeeper turned around and was about to go to the back kitchen.

"Wait. Fang Yi called the shopkeeper, "Have you ever heard of rationalizing smoke?"

"Rationalize the smoke?" the boss wrinkled his eyebrows, "What cigarettes? I don't sell cigarettes." ”

Fang Yi smiled and pointed to the opposite position, "You sit." "Fang Yi is now in a high position, and his words and deeds have their own momentum, which is easy to convince.

The shopkeeper hesitated for a moment and sat down next to Fang Yi.

Fang Yi said with a smile: "The so-called rationalization of smoke is actually a marketing method, you do business! These things have to be learned, just like if you go to the movies, popcorn, you will definitely buy and eat, then popcorn will you buy small and big ones? The price is only two yuan, but what about the amount? Wow! The difference is double, right? The big cup is very cost-effective, right?"

The shopkeeper nodded, "It's a good deal." ”

Fang Yi smiled: "Actually, you think clearly, water and electricity, miscellaneous expenses, and rent! For the popcorn boss, whether it is sold in large portions or small portions, in fact, the cost is the same, and the real cost of popcorn is not worth much, so the difference between large and small cups of popcorn is actually only a little bit of popcorn, that is, this cost, the cost is basically the same, but what about the profit? This profit is two dollars more, do you think this is worth it?"

The shopkeeper was surprised: "You mean that the big cup of popcorn sells cheaply, but in fact the gross profit is higher than the small cup?"

Fang Yi: "Not only is the gross profit higher than the small cup, in fact, the sales will be far better than the small cup, put yourself in the shoes, you assume yourself as a consumer, think about it, when you find that the big cup is much more than the small cup, but the price is only two yuan more than the small cup, then at this time the consumer will rush to buy it?

The boss nodded, "That's right." ”

Immediately, the boss became puzzled again, "But, what does this popcorn have to do with my small shop?"

"It's a big deal. Fang Yi smiled, "Actually, I just gave an example of popcorn, which is actually one of the practical applications of rationalized smoke marketing methods, since people who sell popcorn can use rationalized smoke to increase their own marketing, then why can't you?"

The shopkeeper almost blurted out, "How?"

Fang Yi: "Saying so much, I'm a little thirsty. ”

"I'll get you a drink. The shopkeeper immediately ran to the refrigerator and opened a bottle of soy milk for Fang Yi, "You moisten your throat." ”

Fang Yi took the soy milk from the shopkeeper's hand, took a sip, and then continued to speak: "I just ordered four snacks from you, and you said that you will charge me a total of twenty-four yuan, right?"

The shopkeeper immediately said, "Whatever you want to eat in the future, come to my store and eat as you like, no money." ”

"It's not. Fang Yi explained: "I mean, you have a single snack here for six yuan, right?"

The shopkeeper nodded, "Yes, I have six dollars for everything except drinks and drinks." ”

"That's right. Fang Yi gave an idea, "In the future, you will still sell each dish for six yuan, but each customer will add one dish for every three dishes, add two yuan, do you think your gross profit will be reduced?"

The shopkeeper's eyes were bright, "It's not less." ”

Fang Yi smiled, "Isn't this it, the person who buys is happy, and the person who sells also makes a little more, wow! Win-win, don't you say this smoke is very reasonable? Can you guarantee that your business in this store will be prosperous in the future?"

The shopkeeper nodded desperately, "Yes, you're so right. ”

Fang Yi: "Then I didn't let you invite you for this meal, did you?"

The corner of the shopkeeper's eyes smiled, "No in vain, no in vain." ”

Fang Yi glared, "Then why don't you send me those things quickly?"

"Okay, I'll go. The shopkeeper trotted all the way to the kitchen.

After a while, the shopkeeper walked out with a big sea bowl, and the things that Fang Yi ordered were all in this sea bowl, a large bowl full, and the portion was more than three times more than normal.

This meal, Fang Yi ate very happily.

Although, rationalizing the smoke as a beginner-level marketing method will not add a few achievement points to Fang Yi, and Fang Yi's ranking on the city's human resources talent list will not be of any help.

But this meal, in Fang Yi's view, is undoubtedly the market's recognition of him.

Recognition of his talent in the market.

This meal, he paid for it with his talent.

Over there, there are guests again.

The shopkeeper had already put what he had learned into practice, and quickly ran over with the recipe, "This boss, what do you want to eat?" Every snack in our store is six yuan, order three things, add two yuan, and give one gift. ”

The guest's eyes lit up, "Order three things and two dollars to get the same, then I'll take a look...... That's all there is to it!"The latest chapter of "Global Director Claw Book House" is free to read for the first time.