Chapter 42: Ten Thousand Empty Alleys
Since November, the film market in Hong Kong has been greatly impacted.
The reason is very simple, wireless, Suzaku and Jiayi, the three free TV stations seem to have discussed well, and they have worked together to launch excellent TV series that are well-made and comparable to movies in prime time, especially Wireless Station and Zhuque Channel, which respectively launched two dramas, "Chu Liuxiang" and "Shang* Beach", which made Jiayi TV and some small film companies complain.
The "Romance of the Three Kingdoms" produced by Jiayi TV has a huge cost and is excellent in all aspects, and originally wanted to be a blockbuster, but unfortunately it was "Chu Liuxiang" by Wireless TV and "Shanghai Beach Blocking" by Zhuque TV. When the first episode of "Romance of the Three Kingdoms" was broadcast at 8:10, "Chu Liuxiang" was broadcast on the radio station, and when the second season of "Romance of the Three Kingdoms" of Jiayi was broadcast at 9 o'clock, Suzaku Channel screened "Shang* Beach", and the ratings were crushed by less than 30%.
Since the broadcast of "Chu Liuxiang", Shao Yifu has been talking about the various difficulties of filming in front of reporters from time to time, Zheng Shaoqiu and other leading actors often talk about the inside story of filming in the "Happy Tonight" program, before Shao Yifu also called to invite Lin Qingxia to participate in several episodes of the program to help promote it, but was rejected by Li Ping'an, Lin Qingxia and Zhao Yazhi filming is just playing tickets, because of Li Ping'an's influence, they don't like to show up in front of everyone.
The filming of "Chu Liuxiang" in the original time and space was hurried and urgent, because it was broadcast while filming, so the leading actors were all bitter. At this time and space, because of Li Ping'an's relationship, although the filming of "Chu Liuxiang" was also a bit rushed, in order to take care of Lin Qingxia, he did not squeeze manpower. The costumes and sets are also much better, after all, there are now Jiayi and Suzaku competing for the audience, and they dare not make shoddy products at will. "Chu Liuxiang" was broadcast on the radio station once a day after filming 30 episodes, and the screening time was staggered with "Shang* Beach".
The influence of "Chu Liuxiang" is very huge, and the main actors in the play have become hot stars, especially Zheng Shaoqiu, who has become a god-level idol in Xiangjiang. Later, after the Bay Island's Huashi bought "Chu Liuxiang" at a high price, "Chu Liuxiang" instantly became popular in Taiwan, and later Gurung sighed: "Chu Liuxiang" adapted by Ping An Xiaoyou made the people of Bay Island only know that Zheng Shaoqiu is Chu Liuxiang, and forget that the author of Chu Liuxiang is Gurung. Of course, this is a joke of Master Gurung, and the classic character of Chu Liuxiang is a masterpiece of Master Gurung, but this sentence also reflects the sensationality of Li Ping'an's version of "Chu Liuxiang".
However, Zheng Shaoqiu's fiery level is not as good as Zhou Runfa and Zhang Guorong, the two fledgling juniors, if "Chu Liuxiang" makes Xiangjiang people sleepless, then "Shang* Beach" is to make the entire Xiangjiang empty alley.
At the end of the first episode of "On * Beach", Huang Xizhao called Fang Menghua and said in a very excited tone, "Miss Fang, the ratings are out, and it has broken fifty points!"
"Oh? I see, you keep up the good work, remember to give Xiao Sheng a bonus to them. Fang Menghua said casually, she was not surprised by this rating, after all, her son had too many surprises for her.
The next day, Fang Menghua came to Zhuque Terrace and found that many employees of Zhuque Terrace were collectively discussing "Shang * Beach", when she just sat down in the office, Tu Yongxiong came to Fang Menghua's office with a happy face, "Boss, today many merchants came to the door to sign prime-time advertising contracts." ”
Because of his confidence in "Shang* Beach", Fang Menghua set a sky-high price for the advertising prices before and after and during the broadcast of "Shang* Beach" on Zhuque Channel. Naturally, no one could accept this kind of price, so I discussed it with Huang Xizhao and a few others, first increased a little bit on the original price, and signed three episodes first.
In the morning, several companies came to the door to negotiate, hoping to renew the next advertisement. Anyway, three episodes have already been signed, and Fang Menghua is not in a hurry, but just told Tu Yongxiong that he will bid for prime-time advertisements in two days.
The cost of filming "Shanghai * Beach" on Zhuque Terrace cost nearly 5 million Hong Kong dollars, which was mainly used for custom-made costumes, the purchase of various props and sets, especially the decoration of major indoor shooting scenes such as Feng Zhai, which cost a lot of money, but these scenes can be directly used when filming other early Republic dramas in the future.
By the second episode, the ratings of "Shanghai * Beach" had reached 60 percent, which had slightly surpassed "Chu Liuxiang" broadcast on the same day by TVB.
In the third episode, Feng Chengcheng appeared, Xu Wenqiang showed his skills, and the ratings of "On * Beach" reached 65%, and then soared all the way, and when Xu Wenqiang was cut out of his tail finger and fled, the ratings reached an astonishing 78%.
And when Xu Wenqiang's whole family was killed and returned to the poster, the ratings increased to 84%.
The merchants in Xiangjiang didn't care about the money anymore, and asked to broadcast their company's advertisements before and after "Shang* Beach".
The people of Wireless and Jiayi TV were stunned, even Fang Menghua didn't expect "Shanghai * Beach" to be so popular in advance.
Fortunately, wireless is supported, supported by "Chu Liuxiang", and the time is also staggered, it has not been affected much, Jiayi has already been in a hurry, and he has tried all kinds of ways to reverse the dismal ratings.
Qiu Degen is used to going to bed early, and now he doesn't live alone, because his wife Qiu Jinqiu has passed away for many years, so his wife's sister Qiu Jinlan lives with him, which is also Qiu Degen's blessing, and he has met two virtuous women.
Qiu Degen also owns a lot of private land in Xiangjiang, and Liyuan Playground is his private business, as well as companies such as Far East Hotel and Far Eastern Bank.
As people get older, they naturally sleep less. Qiu Degen is 51 years old this year, and although he is still very energetic, he doesn't stay up much late, and he must go to bed at 10 o'clock in the evening, and usually get up at about 5 o'clock in the morning.
Li Chaoren, Shao Yifu and others basically did this after they turned sixty, and the older generation of wealthy people in Xiangjiang paid great attention to health preservation.
The two are now respectful of each other, and Qiu Jinlan also takes care of her husband clearly on weekdays.
"Brother-in-law, drink the porridge first!" After so many years, Qiu Jinlan was still used to calling her husband "brother-in-law", and put a few newspapers on the coffee table next to Qiu Degen, "The ratings of "Shanghai * Beach" last night are said to be close to 90%. ”
When Qiu Degen heard his wife say this, his expression immediately became solemn.
He immediately picked up the newspaper brought by his wife, quickly browsed the relevant pages, and raised his head with a solemn face.
Qiu Jinlan looked at Qiu Degen, who had an ugly face, and was a little worried, "Jiayi is not the only shareholder of you, so don't be too concerned." ”
After all, Qiu Degen is a person who has been through ups and downs for a long time, and there are more difficult times than this time, but after a minute or two, he took a few deep breaths, and his face returned to calm.
"Sixth brother gave birth to a good son!" Qiu Degen was envious and jealous in his heart, "If my son can have half the ability of Li Ping'an's little goblin, I will retire immediately!"
"We have also watched "Chu Liuxiang" and "Shanghai * Beach", which are indeed rare and excellent works. Qiu Jinlan also sighed on the side.
"After eating, I'll go to Lao He and they will discuss again, and the dead horse should be used as a live horse doctor! Qiu Degen put down his mind and began to eat breakfast.
In the streets and alleys of Xiangjiang, whether it is a white-collar worker or a student, or an old man or a lady, or even A Fei on the street, now they are talking about Xiang Shuai and a few celebrities all day long, or whether Xu Wenqiang and Feng Chengcheng can finally get together. Especially those Ah Fei, they no longer wear bells and whistles, some people are looking for places to buy Mao suits everywhere, and some are going to match the suits worn by Xu Wenqiang.
The movies released during this period are not immune to the influence of "Chu Liuxiang" and "Shanghai * Beach", and the box office has collectively shrunk, and the original prime time period of the theater from eight to ten o'clock is now no longer willing to be wanted, either in advance or postponed.
In the last few episodes of "On * Beach", a businessman from Sin Chew came to Xiangjiang and wanted to visit the night market in Kowloon, but found that the people on the street were running collectively, shouting one by one, "Hurry up, "Upper * Beach" is about to start." ”
"Husband, wait for me and the child!"
"Wife, hurry up, it's too late. ”
"Abel, please let me go, don't block the road. ”
"I want to be fast, too, my legs are inconvenient. ”
“……”
In the blink of an eye, there were only a handful of people left on the streets that were still lively just now.
The merchants of Sin Chew were dumbfounded and confused, thinking that there had been a terrorist attack, but when they looked around, it was quiet again, only the sea breeze of Victoria was blowing slowly.
The Sin Chew merchant asked a vendor who was finishing work, "This boss, why did they all run away, is there something wrong?"
"You're from outsider, aren't you?" asked the vendor.
"Yes, I came to Xiangjiang from Sin Chew to do business, and it was my first time in Kowloon. The Sin Chew merchant explained.
The vendor sighed, "It's not "Shanghai * Beach" that made trouble, it happened to be broadcast when there were the most customers, and those of us who did small business had no money to make." ”
""On the beach?" asked the merchant of Sin Chew.
"A TV series, I have to rush home to watch TV, otherwise I won't be able to sleep well. ”
……