135 Propaganda Starts (First More Subscription!)
Time flies, and Valentine's Day, April Fool's Day, and Labor Day have passed in a blink of an eye.
In the blink of an eye, Children's Day has passed.
In mid-June, there was still a month before the release of the movie, and "Super Body" officially began to be widely promoted across the country.
10 million cash, enough to do a lot in this era.
There are many common pre-promotion methods for movies, and under the general trend of Internet thinking, online publicity has become more and more important.
For example, buy hot topics on Weibo, actors post photos of themselves during filming on Weibo, or the director's mental journey, some shocks and tidbits of episodes, etc.
Of course, there is no Weibo these days.
Blogs are also OK, since last year, major portals have begun to join the blog camp, and the development is not bad.
There are also post bars, forums and other places, all of which are the same.
Cooperation with e-commerce was also a very common way in the future, such as as as opening the Goudong and Dibao APP, the poster of the movie will appear on the page, and you can see the detailed information of the film when you enter it at one point.
The major online ticket platforms engage in some 9.9 ticket grabbing activities.
... In this era, there is no online ticketing platform.
Although in the first half of this year, the average daily orders of Goudong were only 500, and the number of online people was only 9 million per day.
No matter how small the mosquito is, it is still meat, and Tang An directly got the advertising space of a banner at the top of the homepage of the two websites at a price of 1000 a day and 1500 a day. It only adds up to 75,000 a month, which is not too cost-effective.
There hasn't been much online publicity these days, so there are just a few ways.
Offline is the main thing.
Television is the most important way for people to receive information, and all Davids across the country have bought some advertisements at different times.
Posters and trailers near major cinemas, shopping malls, residential areas, and universities......
I used every way I could think of.
Even the advertisements for "Super Girl" were taken down, and the live auditions in each major area took less than 10 seconds, but it cost a lot of money.
In this era, there is no trick, that is, to ensure that the coverage is wide enough, take the money and smash it!
The only difference is the gimmick about Superman VS Superwoman, and the argument about the degree of human brain development in the film.
Originally, Tang An wanted to hold a few screenings, so he invited some film critics and reporters to start building momentum about a week before the movie was released.
However, considering that piracy is too bad these days, it is better to be careful.
At the end of June, Tang An officially joined the crew, and after running to several big cities, he returned to the capital to participate in the program "Lu Yu has an appointment".
"An Appointment with Lu Yu" is a program of Phoenix Satellite TV, which was sold to mainland TV stations for broadcast after production.
is basically a must-see program for star artists and crews, and the ratings in the mainland are not low.
The recording location was next to the Shijingshan Shooting Range in the Third Ring Road of the capital, and there was a sign of Asia Television Station, which was in tatters.
However, outside of the defeat, the decoration inside is still very good.
"This Phoenix Satellite TV doesn't know when it will be able to move out of this small broken building!"
Looking at the shabby gate, Tang An sighed.
Li Binbin, who was on the side, looked around, she had been to this place a few times, and it was indeed too broken.
"Phoenix Satellite TV should not be short of this money, and now that the broadcast rights of the program have been sold to all David TV, it is estimated that it will be able to change to a better environment in the next two years!"
"It doesn't matter where you record the show, I think this suburb is very good, quiet!" Cheng Daoming nodded.
"I've been here once, and I came with Director Feng last time, but the interior is very luxurious, the studio is about 1,000 square meters or more, and it's not a problem to sit for about 300 people!" Zhang Hanyu said with some emotion.
Changing venues in two years?
Tang An was hehe, until he was reborn, this place was still here, and he never moved.
"If you want me to say, I won't move in 10 years, believe it or not!" Tang An turned his head and smiled at them.
"Director Tang is joking, this house should collapse in 10 years!" Li Binbin joked.
The others didn't speak, but they clearly didn't believe it.
As soon as Chinese people have money, they buy real estate, such a big TV station, don't they even have the money to rent a venue!
"Okay, don't let anyone hear it, let's go inside!"
Tang An waved his hand and took the lead to go in.
The girl at the front desk led them to the backstage to touch up their makeup or something.
Don't think that you only have makeup when you're filming, and it's not just women who put on makeup.
In order to make the photogenic effect better, the actor still has to clean up a little and get a hairstyle or something.
However, Tang An didn't ask the makeup artist to get it for you, he just washed his face.
Rely on talent to eat, you don't need to sell your face!
And they're all so handsome, why do you have to dress up!
After getting it done, the director of the program team and Lu Yu also came.
"Uncle Ming, Binbin, hello everyone!"
She greeted everyone one by one and smiled at Tang An.
"Director Tang, this is your first time participating in the show!"
"Yes, after making the third movie, I finally have the opportunity to come here!" Tang An said with a smile.
"I wanted to invite you here last year, but you happened to be promoting in Guangzhou, and the time conflicted!" Lu Yu smiled apologetically.
With a few polite words, the two sides discussed the general scope of the interview.
Most of the show's topics and answers are pre-prepared by both parties, basically memorizing lines.
However, "A Date with Lu Yu" will not do this, but has a general direction, so that it will not be cold or anything.
Moreover, Lu Yu also likes to make the guests ugly, often asking about some intimate things involving feelings, and it is easy to make a fool of himself without preparation.
......
I sat down on the sofa at the recording site, and the big screen behind me began to play two trailers of the movie.
After a short introduction to Tang An and several actors, the show officially began.
"I believe in the power of stories, I believe in the value of warmth, and I am willing to listen to a different life!"
Unlike many variety shows, "A Date with Lu Yu" does not have a routine opening, but directly brings in today's theme characters in the form of small talk.
"Director Tang, I remember you said that the director is only responsible for telling the story to the audience, and the first two movies have very exciting plots, so what kind of experience will this "Super Body" bring to the audience?"
Lu Yu said with a smile, and naturally sat on the sofa, crossing Erlang's legs, and his right arm was still propped up on the backrest.
This is also a feature of the show, just like small talk between friends.
Tang An leaned back slightly, and found a comfortable position to lean on the sofa.
"As I said before, this is the story of a superwoman, but she is not going to rob the rich and help the poor, and help justice!"
"In the movies, Lucy is more capable than Superman and Batman combined, but the question I want to ask is not how a Superwoman can defeat the bad guys. It's about how you use power when you have it. ”
"How can we do what we can to help the world better?"
"That's really thought-provoking!" Lu Yu nodded thoughtfully.
"It's just my personal thoughts, though!"
Tang An turned to say again.
"Everyone has a different perception of movies, in fact, I am reluctant to impose my own ideas on the audience, which will affect their judgment when watching the movie, and there will be subjective factors!"
"I have always believed that the audience should get their own understanding from a nearly two-hour movie, whether it is superficial or hidden under the plot, they should have their own ideas!"
PS: I'm sorry, I still overestimated myself, I stayed up until more than 2 o'clock the night before yesterday and not only didn't write the fifth chapter, but also caused my head to be dizzy all day yesterday, and I was dazzled when I looked at such a small screen when I was at work with my mobile phone codeword, and I only wrote 3 chapters yesterday...
But the guarantee of 3 chapters can still be guaranteed, everyone can rest assured!