The contract with CCTV was signed.

Afternoon.

Luminous and leaves also flew back to Nanchang.

The broadcast of the Journey to the West animation has been decided, and Yeguang and CCTV will also start some previews and promotions.

On the second day after returning to Nanchang, Yeguang used the official Weibo with fairy spirit to release the news that the Journey to the West animation was about to be broadcast.

However, many viewers saw the news and didn't buy it.

"Cartoons, are you kidding?"

"Hahaha, cartoon, get a cartoon who will watch it. ”

"Speechless.,I've been looking forward to a fairy.,A new work of luminous light.,I didn't expect to wait for a cartoon.。 ”

"Can you watch cartoons? Who likes cartoons except children? ”

"Luminous, this is a stinky chess game. ”

"That's it, what's not good, make movies and TV, even if it's a variety show, why do you just make a cartoon. ”

"The night light is drifting, does he really think that as long as it is something he has made up, the audience will like it, right?"

"No matter how good the cartoon is, I don't have love, and I'm afraid the night light is going to be cold this time. ”

"The horse has stumbled, alas, wait for his next work, this time I'm afraid he will fall off the altar. ”

“......”

Netizens are talking a lot on the Internet.

Of course, there are also some netizens who support luminous, saying that even if it is a cartoon, they will support a wave, however, these netizens are either fans of luminous or fans of Liu Chiyan, and most of its passers-by netizens are still skeptical of glow-in-the-dark cartoons.

It's not to blame them.,It's really this world.,The development of cartoons is really a bit lo.,Cartoons are directly defined as children's viewing categories.,As adult netizens,How can there be a lot of people interested in such works.。

Next.

CCTV and Youxian Qi jointly issued a statement, disclosing the news that the Journey to the West animation was broadcast on CCTV primetime.

Pause.

One stone stirs up a thousand waves.

Let's shoot a cartoon in the dark light, although many netizens don't like cartoons, but people shoot it, and it's not a big deal.

However, do you make a cartoon and broadcast it on CCTV prime time?

Play too!

How can a cartoon be broadcast in prime time?!

Netizens quit, this is simply unheard of, unprecedented, after watching TV for so many years, what wind and waves, strange things have not been seen?

But.

I really haven't seen anything like this.

I'm so surprised that I can't close my jaw, okay?

Netizens on the Internet were originally skeptical about this cartoon, so they didn't buy it.

For a while, there were doubts on the Internet.

Some people with ulterior motives, or those who are psychologically dark, begin to analyze all kinds of 'insiders' or shady scenes at length.

Many boring netizens also posted on Weibo @夜光, @有仙气, let the luminous appear to explain.

Luminous is speechless.

Illustrate?

Explain what?

Who is in the way of us making a cartoon? This hasn't aired yet, what do you want me to explain?

Even the fans of Luminous, many Wumao Dang sent private messages to Luminous, advising him to be cautious in this matter, if it really doesn't work, don't broadcast it in prime time, delay the broadcast time, and avoid the limelight of the current hot discussion.

It's better to lose some face than to let a lifetime of British reputation be ruined.

The last thing I want to let the luminous fall off the altar is probably the fans of the luminous world.

What else can you say about the glow-in-the-dark?

In this regard, Luminous could only respond with four simple words, "Stay tuned!"

......

Time flies.

In the face of various doubts from the outside world, neither Yeguang nor CCTV made any response.

However, three days before the cartoon started, CCTV updated the trailer of the Journey to the West animation on Weibo.

And, with a headline: The answer you want.

The trailer doesn't have much to say about the plot, but in the fragmented trailer, the grand background, colorful special effects, hearty fights, and imposing pictures abound.

And just this cartoon instantly flattened almost all the doubts on the Internet.

The attitude of netizens has come to a 180-degree reversal.

"I've never seen such a magnificent cartoon. ”

"Is this still a cartoon?"

"How can a cartoon be filmed like this?"

"Therefore, the Night Immortal is the Night Immortal, and no matter what we are afraid of, it will not disappoint us. ”

"It turns out that I haven't made a sound, just waiting for the night fairy to create another miracle and slap my face, sure enough, this animation, God!"

"I had a hunch that glow-in-the-dark would usher in a new era of cartoons, and I never thought that a cartoon would appeal to me so much with just a trailer. ”

"If nothing else, just looking at this fight scene, I must also watch it! It's shocking!"

“......”

The wind direction on the Internet has changed greatly, and it has developed in the direction of luminous favor.

Journey to the West animation, because of the previous netizens' doubts, and now it has completed a reversal, and the popularity is also rising.

Many netizens who didn't pay attention to it and couldn't be interested in cartoons also began to pay attention to this cartoon, which is said to be revolutionary.

Liu Tianwang came and Yeguang congratulated him, "Xiaoye, congratulations, it seems that the cartoon has become popular before it is broadcast, and the ratings should not be a problem." ”

Yeguang smiled, "Tongxi, after these two waves, the heat is enough, and it is not in vain that I have blackened myself so badly." ”

Liu Tianwang was stunned, "What do you mean?"

Yeguang looked at Liu Tianwang, and then smiled wryly, "The wave of wind that hacked me before, I found someone to bring the rhythm." ”

“......”

Liu Tianwang looked at the luminous light for two seconds, pointed to the luminous light, and said with a smile, "... Xiaoye, you've learned badly. ”

Luminous laughed, "No way, the market and status of cartoons in China are really embarrassing, I don't want to do anything, if the popularity doesn't rise, I'm afraid it won't work after the broadcast." ”

The doubts on the glow-in-the-dark network, as well as all kinds of hacking things, are actually made up by luminous by herself.

It's a hype.

Journey to the West animation is very important to Luminous and is the top priority of his current work, and he can't be a little sloppy.

Although Journey to the West has been made, and the film is very satisfying, he can't guarantee that the audience will definitely buy it.

No matter how well you shoot, the audience won't even look at it, and when you hear the cartoon, you will take a detour, what can you do?

Therefore, just in case, Luminous used a little trick to blacken himself, attracting the attention of netizens and the people to the Journey to the West animation.

Then CCTV broadcast a trailer that was as imposing as a rainbow and made people's blood boil after watching it, which made him whitewash instantly.

It's a perfect hype, so to speak.

Hype is a common tactic in the entertainment industry, and many people don't like hype.

But in fact, the hype that the masses don't like just doesn't like to be maliciously consumed.

A bad movie, the hype was boiling, and then the audience paid for it, but it turned out to be a bad movie.

A work, hyping up a certain gimmick, a certain star, and then the audience paid for it, but found that it was nothing more than that.

This kind of hype is actually consuming the audience.

And the consumer audience will one day be abandoned by the audience.

No one is willing to be fooled like a fool all the time.

Hype is a means of publicity, not that it can't be hyped, for the sake of the popularity and effect of the work, it is understandable to hype, and it is not normal to hype it without publicity.

However, the premise of hype should be based on the premise that it is hard enough and the quality of the work is qualified.

At least, not to mention that the audience will decide to get the best value for money after letting the audience pay, but at least, let the audience not feel that they have been deceived, this money is not spent in vain.

In the final analysis, in fact, it is necessary for the producer to pour more heart into making good works when making works, rather than thinking about making a wave and leaving.