Cow B?

What a straightforward assessment.

The idea of pretending to be a Fuwa giant panda to distribute leaflets naturally came from Yao Yi, and when Li Ming printed the leaflets and began to distribute them, Yao Yi took Yu Weiwen to visit and study.

If Yao Yi had not been reborn, this kind of fancy flyer distribution would have to wait eight or nine years for it to appear, and it would have become popular on short video sites such as Douyin, Volcano, and Watermelon.

In 09, there was no "Line.town", and the anime image of Brown Bear had not yet appeared, and even Kumamon, which represented the image of cute things, would not be born in Hijima Kumamoto Prefecture until March next year.

Coupled with limited conditions and tight time, Li Ming could only rent a set of Fuwa giant panda costumes in the end, although Fuwa Jingjing did not have the bulky and stupid cuteness of Kumamon and the agility of Brown Bear, but it was very well-known, because it was not far away from the 08 Tianjing Olympics at this time.

To be honest, handing out flyers, especially fancy flyers, is not as simple as many people think, so when helping Li Ming come up with ideas, Yao Yi didn't expect him to do a good job in this matter, it was precisely because he didn't have this hope that Yao Yi would bring Yu Weiwen over to watch today.

If Li Ming can't let go of the twisting and pinching, or doesn't know how to take advantage of this outfit, then Yao Yi will ask Yu Weiwen to give him a demonstration.

But I didn't expect that Li Ming not only let go, but also grasped it just right, which not only attracted attention, but also did not annoy people, and actually allowed onlookers to take the initiative to come up and get the flyers.

"To be specific, what's so good about handing out flyers like this?"

While Yao Yi asked again, he pointed at Li Ming, and at this time the leaflet in his hand had been sent out by a third, and the efficiency was unexpected.

Yu Weiwen thought for a while, couldn't think of a reason, and said: "This, how to say it, the main thing is to attract attention, I have seen people dressed as Pikachu or Winnie the Pooh for activities in the mall, but I have never seen anyone dressed like this to hand out flyers." ”

Seeing that Yao Yi didn't speak, Yu Weiwen then asked: "Hey, by the way, you say, how about I also disguise myself as Fuwa Jingjing and go to the school gate to distribute flyers for our word shorthand class?"

"I'm bringing you here, that's the idea. Yao Yi nodded and shook his head, "However, the Fuwa Giant Panda is a national treasure, and I teach English, so these two elements are not harmonious." In addition, your height is more suitable for dressing up as a brown bear. ”

"What bear?"

"Brown bear, brown.bear, it's brown bear, I've got someone to customize the costume, and I'll be able to pick it up in two days. If you look closely, do you find anything else besides his outfit?"

"Uh......" Yu Weiwen looked at it, and finally his eyes fell on the clean and tidy ground next to the garbage can, and his eyes lit up, "Yes! Those people didn't throw away the leaflets! ”

Finally realized the key point, Yao Yi nodded with satisfaction and asked, "Why don't you throw it?"

"Well, because Fuwa Jingjing is cute? ”

Yu Weiwen himself knew that this answer was unreliable, and after coughing twice to hide his embarrassment, he ran across the road to pick up a flyer.

When he walked back to Yao Yi's side, Yu Weiwen was amazed: "This leaflet is really well written, and I feel a little enthusiastic when I see it." ”

"It's not good, it's so-so. "Yao Yi is very modest.

"You don't see how you know, it's really level, you ......"

Halfway through the words, Yu Weiwen came back to his senses and was dumbfounded.

"You wrote that?"

Yu Weiwen's expression was more or less performative, but it was very useful, Yao Yi was secretly refreshed in his heart, and hummed calmly, and asked, "Did you find the reason? ”

"I found it, oh, with this flyer you can get three tokens for free, this trick is really clever, the person who receives the flyer may not like the arcade, even if the promotional content is well written, people who don't like the arcade will throw the flyer away, but with the flyer for tokens, even if you don't like the arcade person, you may leave a flyer, give it to your friends who like arcade or have played arcade. In this way, it is likely that more people will see the contents of the flyer than the number of flyers sent out, which is amazing, Niu B!"

Yu Weiwen gave Yao Yi a thumbs up, and it could be seen that this kid didn't learn Chinese well, his vocabulary was lacking, there was only one positive adjective, and there was only one emotional expression that I relied on.

"This method is so good, I must learn to copy the ninja Kakavin, the next time I print flyers, I will also come to an activity of consulting and receiving gifts with leaflets, wholesale some stationery to make gifts, the cost is not high, and the publicity effect is good, it is too profitable. ”

Yu Weiwen was full of interest, and after planning how to print and distribute the next batch of flyers, he turned to Yao Yi for advice: "However, the arcade hall is different from our training school, we don't suffer a loss if we send some stationery, they still suffer a lot when they send tokens, what if someone deliberately collects flyers to exchange for tokens?

Yu Weiwen was able to think of this, which really surprised Yao Yi.

Planning is like playing chess, not only to consider the consequences of this step, but also to consider a series of consequences that this move may cause, only to see far enough, in order to have the last laugh, many sensational advertising planning, seems to be mixed with a lot of coincidences and accidents, but in fact are part of the designer's plan.

The idea that someone might collect flyers in exchange for tokens and sell them at a low price shows that Yu Weiwen can see the changes after a move is dropped, but he sees too shallow, too narrow, and does not expand his perspective to the entire board.

Yao Yi shook his head and explained: "Dynamic World is an old-fashioned arcade hall, and the game consoles in it are too old. Therefore, it is simply unrealistic to increase revenue by selling tokens. Even if it is not profitable, as long as the continuous flow of passengers is ensured, there will be a chance to re-launch the time-honored brand of "dynamic world", and with fame, it can attract investment. ”

"Oh-"

Yu Weiwen stretched out the tail note and made a qualified compliment.

"I understand, if someone really collects flyers for tokens, recycling flyers saves costs or second, and more importantly, the person who collects flyers is equivalent to becoming a propagandist outside the establishment, and there are tokens sold at a low price, which can also attract more people to play game consoles in arcade halls, which is equivalent to merchants engaging in promotional activities and reducing prices to attract traffic. However, the price of the token has no profit margin, so the arcade hall can't drop it by itself, and has to let others 'help' it down by itself, which is a win-win situation. ”

"Almost. Let's go, go say hello. ”

After the teaching was finished, Yao Yi stopped lingering across the road, crossed the zebra crossing and walked straight to Li Ming.