Chapter 1280: Ascending to the top in an instant
There is no doubt that for the 454 CSC members who own supercars and super luxury cars, let alone 86 million, it is not difficult to add one zero or two zeros to the back, but the 86 million pure charitable donations are really a bit unexpected, with an average donation of nearly 200,000 yuan per capita.
In fact, the minimum donation of these 454 people has reached 10,000 yuan, and the highest has reached 2 million, Li Mu feels that CSC club members still have a lot of room for squeeze, if he next pushes the charity project of veterans not to die and makes it a well-known charity project, then there will be a new round of growth in CSC club donations.
The CSC club did not disclose the charitable donation and the amount of the donation to the outside world, and the early club only released the news of the official establishment of the club and the absorption of more than 400 members.
The explosive effect of the CSC club has stunned the high-end clubs and the high-end consumer industry across the country.
In China, CSC is the first to be able to make a high-end club so hot.
Generally speaking, any high-end club must have its own positioning and gimmicks, although most clubs rely on a certain hobby, but when they are really operating, there are still great geographical restrictions, industry restrictions and camp restrictions.
For example, there are not 800 golf clubs in China, there are 30 or 50, these golf clubs are theoretically oriented to golf enthusiasts across the country, but it can really cover only a specific regional target population, across other regions, if there are golf clubs in the region, then it is difficult for foreign clubs to have an actual influence on local clubs, which is not only a matter of geographical span, but also a problem of the attributes of the network behind the club.
A person who has been living in Yanjing for a long time, has a lot of industry and contacts in Yanjing, joins a golf club in Yanjing, not necessarily because he really likes golf, but because he wants to expand some resources that are beneficial to him.
This is the geographical limitation of high-end clubs, not only in terms of space, but also in terms of access to resources and contacts.
In addition, high-end clubs also have strong industry restrictions, some clubs are all real estate tycoons, it can attract, is related to the real estate industry of high-end people, businessmen who do building materials will sharpen their heads to join the club of real estate tycoons, but the Internet tycoons may not be interested in real estate tycoons, so this also limits the horizontal development of high-end clubs to some extent.
As for the camp restrictions, it is easier to understand, if Mr. Ma of Tengxun runs a club, all the high-level people of the Tengxun department will inevitably join it, but the high-level people of the Ma Boss and the Li Department may not participate in it, if the Ma boss also runs a club, then the high-level people of the Ah Li Department will definitely stand in line according to their own camp, not only can they not become friends in a club, but they may engage in scolding on the Internet all day long, and they will have fun with each other for a few waves.
It is precisely because of these objective factors that none of the domestic high-end clubs can have enough influence in the whole country and in various industries, and many clubs have worked hard for more than ten or twenty years, but they only have enough scale in the direction of vertical development, but horizontal development has always been a barrier that is difficult to break through.
However, Li Mu's CSC club has just been established, and it has achieved horizontal development that these high-end clubs have not done, and it has penetrated the whole country and the whole industry horizontally.
The members of the CSC club come from all over the country, and even the rich second generation on the South China Sea Island have traveled thousands of miles to Yanjing to participate in this club, which shows that the influence of this club has long broken through geographical restrictions.
And these rich second-generation family industries span countless industries, some people are energy tycoons at home, some people are real estate tycoons at home, and some people are plastic kings, home appliance giants, and leaders in the field of foundry. In what camp, directly gather their descendants together, young people are not so scheming and considerate, and their personalities are more straightforward, so they will not care about those who have and don't.
What's more, there is a powerful magnetic field of Li Mu in the CSC club, and he is like a powerful neodymium magnet, attracting these iron nails, nuts, steel balls, paper clips, and even tea jars and pencil cases to his side.
Those who have been operating in the field of high-end clubs for many years did not expect that Li Mu, who is calling for wind and rain in the Internet industry, and even covering the sky with one hand, can change their lives with a twist of their heads, from today on, no matter which cattle they have pulled in these clubs, one thing is almost certain, that is, their children, are in Li Mu's club, think about it carefully, this is simply terrifying, in another ten years, when these rich second generations who are keen to play cars have inherited the family business, the power behind the CSC club may be beyond imagination。
Interestingly, the CSC club is deeply worried and fearful, only these competitors who also operate high-end clubs, apart from them, the sudden rise of the CSC club has made more classes excited.
The happiest thing is the parents of these members.
Most of the second generation always lacks the self-made, fearless, and shirtless qualities of their parents, in other words, the vast majority of the rich generation has a certain disappointment with their next generation, the only difference is the size of the disappointment.
But now, their children have finally done something that makes them feel happy, and the fact that their children can join the CSC club is a great improvement in the eyes of their parents.
At least, they have found a circle with high gold content that can infinitely expand their contacts, and Li Mu takes the lead, so none of these fathers are worried that this club will become a place for playthings to lose their minds.
They know very well in their hearts that although Li Mu is young, he is definitely a complete doer, and his practical ability is better than that of many veteran entrepreneurs.
Li Mu even heard that some rich second-generation families have not been allowed to buy sports cars for safety reasons, but after the CSC club was officially established, when these rich second-generation families proposed to their families to buy sports cars to join the CSC club, they immediately got the approval of the family.
CSC Club, since the day it was established, it is no longer a simple interest club, its background, its influence and the powerful resources behind it, so that it has become a top resource network gathering place among the discerning people, Li Mu's golden signboard has laid a very high foundation and style for it.
Sports car, just one of its hard thresholds for screening members, and the previous life of those sports car clubs that are intended to be different from the sports car club, Li Mu is to use the CSC club, these valuable rich second generations to gather, with them to do the right thing, with the continuous expansion of the CSC club, with the continuous improvement of his influence on these members, in the future, Li Mu will harvest an extremely strong capital and network force.
A club that can donate more than 80 million yuan in a short period of time, if it wants to gather their funds to help themselves and them make money, it must be okay to come up with 80 billion overnight.
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In addition to the satisfaction of these second-generation parents, the CSC Club has also delighted many suppliers who specialize in providing high-end products and services.
The most important thing for high-end products and services is the expansion of high-end user groups, and the more high-end users, the higher the conversion cost, and CSC Club is a gold mine with a large number of high-end users!
At present, there are more than 400 high-end consumers who own sports cars in the CSC club, and this number continues to increase.
For a time, the marketing cooperation department of the CSC club received a large number of cooperation requests from enterprises, at least hundreds of domestic and foreign enterprises took the initiative to throw extremely attractive cooperation conditions to the CSC club, CSC club does not have to pay a penny, as long as it helps these enterprises to sell high-end products and services in the club, they can get at least 20% of the sales share.
Among them, it even includes the well-known Italian sports car brand, Maserati.
Since Cai Zhengmao has been engaged in automobile import and export trade, the relevant person in charge of Maserati first contacted him and conveyed their intention to cooperate.
Cai Zhengmao immediately reported the situation to Li Mu and Chen Ze.
Cai Zhengmao said that Maserati has not officially entered China at present, before Maserati is planning to enter the Chinese market next year, is currently doing market research, as well as preliminary preparations, all Maserati currently running on the road in China, either smuggled cars, or through the car trade dealers parallel import cars.
Maserati has been sold to Ferrari by Fiat a few years ago, in Ferrari's overall strategic planning, Maserati is currently used to make up for Ferrari's own gap in the low-end sports car market, unlike Ferrari's millions of models, Maserati's models can go down to the million-level price, and the overall cost performance is higher than Ferrari, and because Maserati's positioning is not a pure supercar, so its products are more domestic than Ferrari.
The unit price is lower, the cost performance is higher, and it is more home-oriented, under such product positioning, Maserati's potential sales will naturally be much higher than that of Ferrari, so Maserati pays great attention to the future Chinese market, hoping to open up the situation in the Chinese market, so that the brand can quickly take root in China.
The CSC club gathered more than 400 members overnight, and also created a short-term peak of transactions of imported sports cars in China, which made Maserati realize the market space contained in the CSC club, a CSC club, basically the young people in China who have high-end car consumption power, and Maserati's audience is such a young person who has the ability to consume and pursue fashion and driving pleasure, so the audience is highly matched, for Maserati, if they can cut into this club, maybe their business in China can be accelerated for three or four years!
Maserati has had a lot of experience in entering a new market over the years, they have an objective analysis based on the data accumulated over the years, if they follow their consistent operating methods, in the first few years of entering China, it is difficult for them to open the sales situation, the first year of sales is difficult to break through 100 units, maybe five years later the annual sales have the opportunity to break through 1,000 units, but if you cooperate with the CSC club, maybe within two years to reach this level!