Chapter 665: Twists and Turns
In the eyes of outsiders, with Ding Shaoyi's current identity and status, he will definitely not take advantage of Lin Miao's small advantage.
But a lot of things, in fact, are really involuntary.
Behind Ding Shaoyi's seemingly stupid move, what is hidden is great suffering.
This dilemma starts with the original operation and management mode of the publishing house.
The business chain of Dongou Culture Publishing House is very perfect, the upstream from project planning to obtaining and selling book numbers, the midstream from manuscript editing and review to typesetting and printing, and the downstream from channel distribution to marketing and promotion, using movies as an analogy, which is equivalent to covering the entire industrial chain from production to production to distribution, and even the right to approve is in its own hands - because it is a state-owned enterprise, it can get 300 publishing book numbers from Dongou Publishing Bureau every year.
Therefore, such a large organization is bound to be bloated in terms of personnel.
The 12-story publishing house on Renmin Road is actually only a place for administration and editing, and there are only about 100 people working on it, while the remaining 3 or 400 people are scattered in a few printing houses and offices in large cities across the country. There are 600 people who went out with Ding Shaoyi this time! According to the average monthly salary of 1,200 yuan per person, the publishing house's monthly salary expenditure alone is 720,000 yuan! This is not counting the venue expenses and office expenses. In fact, to maintain the operation of such a large institution, the monthly budget of Dongou City Publishing House should be about 1.2 million, and Ding Shaoyi, the head of the family, is not only not small, but also quite large.
In the past, publishing houses were able to survive, and even in turn transfused blood to the "Dongou Daily" group, relying on two ways.
The first is to sell book numbers, each book number costs 20,000 yuan, counting the one-stop business of editing, delivery, and typesetting, and finally it can be sold for 3-40,000 yuan. The 300 numbers obtained by the publishing house from the Dongou Publishing Bureau are usually sold 270 a year, and finally about 1,000 cash is recovered.
The vast majority of these book numbers are sold to entrepreneurs all over the country for writing their personal autobiographies, and some are sold to Beijing, Shanghai, or other big cities, because the cultural industry in big cities is developed, the literary market is huge, and the number of book numbers in each place is fixed, so there is a large gap. Government departments and returned overseas Chinese who are interested in leaving a mark on the world, or simply foreigners.
All in all, there are only 270 book numbers, which are in short supply every year, and although the price is not affordable for ordinary people, it is really nothing to those who buy it.
The second way is to take the remaining 30 ISBNs, make their own content, promote their own hairstyles, and in short, publish books. Before the publishing house was separated from the Dongou Daily Group, Ding Shaoyi had already signed about 100 young writers, who wrote about various topics and genres, and even more than a dozen modern poets who were widely slandered by the masses. These 30 ISBNs are, of course, 30 books, which is equivalent to an average of two new books having to be published every month.
On the one hand, these are considered to be rushed, but on the other hand, they do condense the author's hard work of the text products, more than half of which are actually loss-making, but generally not much, because each front page only prints 5,000 to 10,000 copies, and even fewer even print 2,000 copies, and on the other hand, as long as 3 of the 30 books are not loss-making, the publishing house has a lot of profit to make.
Not to mention that a book can be sold to the level of 10 million, even if it can sell 100,000 copies, because the agreement signed between the publishing house and the writer rarely contains the sharing regulations, even if it is a "social treasure" contracted writer, it is only 7% to 8% at most, plus the labor cost, production cost and operating cost of the publishing house itself have long been removed, so that the equivalent of the pricing of each book multiplied by the sales volume is almost equal to the net profit.
Most of the books sold by Dongou Daily Group Publishing House are priced at 10 to 20 yuan, so if three books can be sold for 100,000 copies, it will be a net profit of 3 million to 6 million yuan - and the tax rate is extremely low, and the local tax is usually only a symbolic annual fixed amount of 100,000 yuan to the brother units in the same city. In this way, it can barely maintain the publishing house, even if it is a slight loss, it is not to the extent of breaking the muscles and bones.
And if a book can sell 500,000 copies in a certain year, and the price is 20 yuan, then the publishing house alone can reach a profit of 10 million yuan that year. Seventy percent of this money will be taken by the daily newspaper group, and thirty percent will be reserved for the publishing house as a bonus.
Because of this, Lao Lin sold two copies of "Miscellaneous Conversations in the Small Courtyard" and "Miscellaneous Conversations in the Small Courtyard" and "Miscellaneous Conversations" that sold 3 million copies within a year, both priced at 20 yuan, which is equivalent to a net profit of 60 million yuan to the publishing house in one year, and the more than 4 million shares taken by Lao Lin himself are simply a drizzle in front of the net profit of 60 million.
It is precisely because Lao Lin successfully published the book through Ding Shaoyi's relationship that Ding Shaoyi was able to take this great credit and successfully squeeze out the editor-in-chief who had been mixed with her for many years, and sat in the position of the person in charge of the publishing house. It was also because of this money that Zhang Kai realized that the publishing house was no longer suitable for the Daily Group to be a blood transfusion machine - this money was too big, and the profit even exceeded the annual income of the headquarters of the Dongou Daily Group, so the tail must be dropped. Only then did the city make up its mind to let Ding Shaoyi and 600 employees break away from the Dongou Daily Group and establish the Dongou City Culture and Publication Bureau independently.
And now, with Lao Lin hitting the streets, the seemingly flowery situation of the Publishing Bureau is actually in danger.
The cause of the crisis, first of all, was that the number of book numbers that publishing houses could get from the Dongou Publishing Bureau was cut in half this year. Only 150, and the other 150, are still owned by the Dongou Daily Group, which is obviously one of the costs of separation. In this way, Ding Shaoyi can only sell 120 book numbers, and the money that can be recovered in the end is less than 5 million, and less than 500,000 yuan is distributed every month, and even the basic salary of employees cannot be covered, and the gap is about 250,000 yuan per month.
The second is the change in the establishment of publishing houses, which have changed from public institutions to state-owned enterprises, which need to be responsible for their own profits and losses. Therefore, without the support of the municipal finance, the equivalent office costs and operating costs will have to be borne by themselves, and the monthly funding gap has directly increased from 250,000 to 750,000. This means that in the future, the sales performance of the publishing house must at least reach 40,000 copies per month and the price of 20 yuan is worth 20 yuan, which is equivalent to 500,000 copies per year, in order to barely maintain the situation.
This may seem like a simple goal, but it's not easy.
Because of the 30 books that the publishing house plans to publish every year, except for more than half of them with a high probability of loss, the remaining small half, most of them are barely keeping the capital, and the slightly better ones are just filling in the accounts left by the previous street goods, which is equivalent to everyone working hard for a year without fishing. As for the few two or three books that can be sold for money, they can usually sell more than 200,000 copies, which is enough for a group of people from the publishing house to be happy for half a day. But that was before, when everyone's rations were still guaranteed!
And now, this achievement is just just surviving.
But these 600 people gave up their careers and ran out with Ding Shaoyi, in order to not just live!
Lao Lin's street fight this month is like a bolt from the blue for all the people of Dongou City Culture and Publication Bureau.
The veteran employees of publishing know very well that the market has always been changing rapidly. Today's books that are red and purple may not sell well after a while, in contrast, the appeal of writers is the key to whether some books can sell well.
When many employees of the publishing house heard the news that Lao Lin fell because of the peach news, many people actually had the urge to castrate Lao Lin, if it wasn't for the birth of "Looking for Immortals", which saved the Dongou City Culture Publishing House at the end of the year, and gave new hope to the 600 employees of the publishing house, I don't know if at this moment, the desk in Ding Shaoyi's editor-in-chief office would have been lifted.
Do you think the boss is so good? There is no food at the bottom, and he is going to rise up and rebel!
However, the current crisis faced by Ding Shaoyi, although it has just passed, the problem is not completely solved. After all, no one can tell how long the book "Looking for Immortals" can be popular, or how far Lin Miao, a prodigy, can carry the publishing house.
Children who want to go to school, take the high school entrance examination, or take the college entrance examination, how can they have so much time to send warmth to the uncles and aunts of the publishing house?
The publishing house is up and down, and all of them are prepared for danger in times of peace.
In this case, it would be good if Ding Shaoyi did not lay off personnel, and if he increased the number of personnel, even if it was just a relation, it might stir the nerves of many employees of the publishing house.
Therefore, when she received a call from Huang Qingqing's parents yesterday, that is, the daughter and son-in-law of her old leader, Ding Shaoyi wanted to die in her heart. Obviously, in the eyes of outsiders, it is not a problem for the publishing house to raise another idler, but on Ding Shaoyi's side, this is not an economic problem at all, but a political problem! But such a "small" favor, she didn't agree and couldn't do it, so she thought about it, and finally could only hit Lin Miao with the idea, but who would have thought that this little bean Ding's mind was so sensitive, and now she is not a person inside and out, and she can't say anything about her suffering.
However, if Ding Shaoyi knew what Lin Miao was thinking at the moment, she would really lose control for a while and throw Lin Miao down from the twelfth floor.
Lin Miao's idea is that since "Seeking Immortals" has such a great market influence now, if she writes the next book, she will simply buy a book number from Dongou Daily Group, and Lao Tzu will do it alone - at most, use Ding Shaoyi's publicity and distribution channels and give her 20% of the channel share, if Ding Shaoyi doesn't do it, she will go directly to Shanghai to find her second senior brother Sun Rulai, Ding Shaoyi doesn't want to publish it, and some publishing houses across the country are rushing to do it. Until then, he needed a real secretary, not a dispatch worker who was contractually attached to a public unit.
An old man and a young man waited thoughtfully, and after a while, there was a knock on the door outside.
Huang Qingqing's little girl shouted timidly: "Hello!