From the perspective of movie quality, "The Breakup Master" may not be a movie with connotation and high completion in the eyes of most people.

If Deng Chao's acting skills as an actor can be scored 8.5 points, then as the captain of "Let's Run", Deng Chao's funny skills are only 7.5 points at most, if you further evaluate his directing and editing skills......

Li Mo felt that six points could not be more.

To be fair, just and openly, Deng Chao's acting skills are still good, "Scorching Sun" can be described as a work of conscience, and Zhou Gongzi's movie "Li Mi's Conjecture" is also quite OK.

The early TV series works are also great, "Happiness is Like Flowers", "Young Kangxi", "Ten Years of Love", "Sweet Honey", ...... You can hold the golden hour in minutes without pressure!

However, his kind of Deng comedy, the hard spoof, the uncontrollable exaggeration, is in short, a capital embarrassment.

Deng Chao, who is funny for the sake of being funny, is always in self-congratulatory mode, so cheap and so cheap, you can watch him 72 cheap in a movie.

To tell the truth, Deng Chao is not tired, we are tired of watching!

However, the danger is that he doesn't realize that he's not that funny......

Film, like all art forms in the world, is about getting it just right.

One more point is too hot, and one less point is sandwiched, whether it is too hot or sandwiched, the experience brought to the audience will not be too good.

And Deng Chao is precisely the kind that uses too much force.

But almost all the movies directed by Deng Chao have the problem of using too much force.

If the audience can still complain wildly on the Internet after watching Deng Chao's movie, then Li Mo's sadness lies in the fact that even if he knows that Deng Chao's movie is wrong, he can only honestly close his mouth and not say a word......

No way, because it's Deng Chao's movie.

With Li Mo's memory, he can naturally see the problem of "The Breakup Master", as long as he uses his brain, he can naturally come up with a bunch of ways to correct it, but the problem is that Li Mo thought about it left and right, racked his brains, and then found that he had no reason to persuade Deng Chao to modify it according to his own ideas......

It is impossible for him to run to Deng Chao and say to Deng Chao before the movie has been cut into a finished film, or even before filming has started: "Brother Chao, if you shoot something like this, although you can harvest more than 600 million box office with the Hollywood blockbuster "Transformers", you will be scolded by netizens as a dog ......"

…… It is estimated that Deng Chao's first reaction when he heard this kind of words was to call Zong Shuai and send Li Mo to Ankang Hospital to check his brain......

In early February this year, after Deng Chao completed the filming of "The Breakup Master", after more than a month of hard work, he submitted the public version of the film before May Day.

At that time, after Li Mo saw this version of the familiar film, he decisively pushed it directly to the publicity and distribution department of Molong Media.

Within Molong Media, Li Mo's treatment usually represents his recognition of the quality of the film.

How did the ticket in the distribution department know that the reason why Li Mo handed over Deng Chao's film to the distribution department so quickly was entirely because there were too many slots and it couldn't be changed......

Rather than make a big change, it is better to let it out with Deng Chao's temperament.

…… Anyway, by selling roll ads and sponsor lists, the investment in the film has basically been recouped.

To release is to make money.

However, in the eyes of the distribution department and Deng Chao and others, Li Mo's move became the driving force for their efforts in the next period of time......

In addition to conventional publicity methods, Molong Media also used viral marketing methods in the promotion of "Breakup Master".

As soon as the distribution department received "Breakup Master", they launched the first phase of viral marketing.

The professional distribution team of Molong Media tried to arouse the public's interest in Deng Chao's directorial debut as much as possible through a wide net and multiple channels.

When the trailer of "The Breakup Master" was just released, everyone was dazzled by Deng Chao's various looks in the movie.

What is the story of this movie?

What is the relationship between Deng Chao's so many looks and the plot of the movie?

What exactly does the title "Breakup Master" mean?

…… There are even people who have linked this "Breakup Master" with Li Mo's film Virgo "Hypnosis Master" because the investor of this movie is Molong Media, and they specially went to Li Mo's Weibo message area to ask Li Mo, trying to find some clues from it......

When Molong Media promoted "The Breakup Master", it almost took the way of viral marketing to the extreme, and as the trailers continued to be released, the audience learned about the movie at the same time, but constantly generated new problems.

In this way, "The Breakup Master" has kept the final suspense until today.

Either way, it's a pretty marketing campaign.

This kind of thing seems simple, but in fact it is easier said than done.

When many films are promoted, it is because they do not grasp this degree, and as a result, the audience already knows the film well before watching it, and loses the excitement of watching the movie.

Now that the movie is about to be released, the publicity team of "The Breakup Master" can finally stop hiding it. They adjusted the promotional strategy of the film in time, combined with the publicity drafts of the leading actors Deng Chao, Yang Mi and others, and moved the marketing campaign from the virtual space on the Internet to reality.

By participating in variety shows such as "Happy Camp", the popularity of the movie is maximized, so that some viewers who don't usually know much about current affairs through the online platform can also know the news that this movie is about to be released.

Originally, when Molong Media planned to continue to increase the budget and continue to grow in popularity, the follow-up publicity plan was stopped by Zong Shuai.

Zong Shuai, who is proficient in marketing and publicity, really knows too well the truth of overreaching.

Viral marketing, so this method of setting up doubts is still a means in the final analysis.

In the cultural tradition of the Celestial Empire, there is the concept of 'too much', and now some people on the Internet have begun to bring rhythm, and they have a good understanding of "Breakup Master" If you continue to increase publicity, it may be possible to raise the audience's expectations for the movie before the release of the film, but in case the quality of the film is not too high and cannot be recognized by the majority of the audience, then the viral marketing done before the release of the film will bring a proper counterproductive effect, and at that time, how many people pay attention to the movie now, and how many people will give the movie a bad review at that time!

Negative word-of-mouth will spread on the web at lightning speed!

With Deng Chao's obsession with independent directing, as well as the popularity brought by viral marketing, the premiere of "The Breakup Master" finally kicked off.