Zhao Kang had experience in public relations in Yanjing, and Li Mu gave him the task of public relations as a DJ of Haizhou Music Radio.

Unexpectedly, after a dinner, he got things done, and at nine o'clock in the evening, he called Li Mu and asked Li Mu to listen to the radio.

Li Mu found his father's radio, adjusted the frequency, and heard a male voice say after a burst of opening music: " Welcome to listen to the I love pop program, today's I love pop first song, Xiaohu recommended the song for everyone, from the simple plan band that recently won the first place in the Southern Soviet Province Band Competition, presumably many listeners and friends have seen the live interpretation of this song on TV, but today Xiaohu brings you the official recorded version of this song, today at 0 o'clock, this song has just been released on the easy listening network, if listeners and friends like the song of the simple plan band, remember to pay attention to the easy listening network, www. eting。 com, the second single "Sunflower" of Simple Plans, will soon also make its global debut on Yiting.com. ”

Immediately afterwards, the music of "Li Bai" played.

In a prefecture-level city with an urban population of hundreds of thousands, at this time, the number of people staying in front of the radio is not 10,000 to thousands.

Li Mu was about to vomit when he listened to this song in the past two days, turned off the radio, and called Zhao Kang back.

"Yes, Kangzi, how did you get on the line?"

"Hey, what is this, I have a classmate who lives in a community with that little tiger, and this guy's salary is only 1,000 yuan a month, I invited him to a meal and gave 200 yuan, and this is it. ”

Li Mu couldn't laugh or cry, it was really so simple.

Zhao Kang smiled at this time: "I just finished eating with him and was on my way back, this driver's radio is broken, have you listened to it?

"Very good and exactly as expected. ”

"That's fine. Zhao Kang smiled: "I bought two mobile phones for my parents in the afternoon, and I haven't had time to send them yet, so I'll go home later, and then go to your house to find you." ”

"Okay. ”

Hanging up the phone, Li Mugang wanted to ask Kong Lingyu about the traffic, but he didn't expect Kong Lingyu's call to come.

"BOSS, at eight o'clock this evening, a new wave of traffic was ushered in, and there were more than 150,000 users who auditioned online at the same time, where did you get such a huge amount of traffic, BOSS?"

"You use a search engine to search for a simple plan, and then look at more search results, besides, you don't listen to the radio, do you?"

"How can I listen to that...... I'll go and look for a simple plan right away. ”

"Good. Li Mugang wanted to close the line, Kong Lingyu said again: "By the way, BOSS, today's unique access IP is almost 300,000 as of now, but the proportion of our registered users is a bit low, less than 5,000." ”

Li Mu thought for a while and said: "The low number of registered users is a common problem for this kind of website, so you go to purchase three mobile phones, three MP3 players, and control the total investment within 8,000 yuan, as a prize, to engage in a prize registration activity, and let the artist make a promotional banner and put it on the top." ”

"Ah, why?" Kong Lingyu's thinking can't keep up, most of the people who do the Internet now are thinking about how to make money from users, and if they can't take it out, they also want to use the user's traffic to make money, but I haven't heard of anyone who spends money on users in turn.

Li Mu understands this marketing model very well, and in the future, it will be an APP that will engage in subsidies and red envelopes, and burn money in units of 100 million at every turn, in order to attract users, but the current Internet practitioners have not yet entered the white-hot competition in the future, and they do not know how to feed back the marketing model of users.

However, Li Mu feels that a small amount of investment can bring users a strong incentive to register, so why not do it? For today's netizens, mobile phones and MP3 should be regarded as luxury goods, and if you register, you will have the opportunity to get it, and the conversion rate will be very high.

Li Mu did not answer Kong Lingyu's question, but explained: "You remember, the cycle before the lottery should be long enough, but it can't be too long, tentatively set a seven-day cycle, every seven days to draw a mobile phone jackpot and an MP3 jackpot, by the system immediately draw, every registered user has a chance to win, the winning user will be announced on the website." ”

In addition, during the seven-day cycle of the lottery, users who continue to sign in every day will have a double chance of winning, and users who sign in every day and have a trial time of more than one hour are equivalent to signing in twice, and the probability is doubled. ”

The core of Li Mu's words is to increase the inertia of user use, so as to improve the viscosity of users on the side, as for whether Kong Lingyu can understand it, Li Mu doesn't care, it doesn't matter if he doesn't understand it now, as long as he implements it, after seeing the effect, he will naturally understand.

Kong Lingyu took over Li Mu's task with doubts and surprises, and then arranged for the artists to work overtime to make banners, while he himself was ready to take time to purchase prizes at noon tomorrow.

Li Mu hung up the phone, thinking in his heart, first let Yiting raise a group of users, and after a few days the users reach a certain scale, you can also hang up your two songs to try the effect, if the user likes it, then Yiting has another unique content source.

……

When he was a little free, Li Mu also took the time to go to the driving school to practice driving, and by the way, he could also meet Su Yingxue, but after pouring three beautiful reversing cars into the warehouse and moving them to the warehouse in a row, the coach waved his hand: "You still don't come to practice with others to grab the car, go back and wait for the exam." ”

Li Mu didn't have time to run to the driving school every day, so he failed Su Yingxue and Zhao Kang.

The decoration progress of the store is very good, Li Mu has to go to see it every day in recent days, basically one day at a time, and the huge spray painting advertisement hanging at the door of the store is also very effective, many young people in Haizhou already know that the local Metersbonwe store has begun to decorate, and the store is very large, it looks very tall.

is different from Guo Tianwang, who was low enough to play Internet celebrity in 2015, and the current Guo Tianwang is indeed a king, and his influence is extraordinary.

The decoration of the store is expected to be completed around August 15th, Li Mu needs to take a good time to order with the headquarters, according to the official pricing level given now, the cost of distribution per square meter in summer is about 800 yuan, 1000 to 1500 in winter, Li Mu's shop is 165 square meters, the spring and autumn season is imminent, the cost of distribution should be 1000 yuan per square, less than 200,000, and it can be easily coped.

The current Yiting.com is also very remarkable, because of the launch of a banner advertisement for the lottery of registered users, and now there are more than 300,000 registered users, which also makes Kong Lingyu throw himself into Li Mu's five bodies.

Now the radio stations in all cities in the province are playing "Li Bai" in a loop, there are artificial public relations factors, and there are also factors of the song's own attractiveness, in short, this song is popular, at least in Nansu Province, it is really popular.

On the third day of Xue Guilan's criminal detention, "Li Bai" finally landed on the Shanghai Music Radio, and once it was broadcast, it aroused the fanatical pursuit of young people.

Li Mu called Kong Lingyu and told him that he had found an independent singer and was going to publish his work on Yiting, and asked him to find an artist to customize a Banner banner, which was arranged in the second one after the simple plan, and the content was: Yiting.com's exclusive singer Muzi's single "Zebra Zebra" debuted on the whole network - "Confessions of a Niche Folk Singer".

There are no photos, just a blurry back of a guitar playing with his back to the camera.

Li Mu has no intention of becoming a star until now, so he only uses the "stage name" of Muzi to publish songs to add a certain viscosity to the users of Yiting.com.

Li Mu is not very confident in the two songs he has recorded, after all, these two songs are slightly niche ballads, and the recording level is also very rough, but at least it is something unique to the whole network, and there must be only benefits and no disadvantages when it is transmitted.

Kong Lingyu was naturally overjoyed, the development momentum of Yiting.com was so rapid, he was much happier than Li Mu in his heart, Li Mu was a reborn person, and he had been immersed in the Internet for many years, so he was much calmer than Kong Lingyu.

After Muzi's "Zebra Zebra" was launched, it did not immediately gain very high popularity, Li Mu analyzed the user behavior of Yiting.com, and found that most of them listened to the simple plan directly after coming, and then began to search for the most popular singers at the moment, such as Jay Chou, Liang Jingru, Nicholas Tse, Yuquan, etc.

But Li Mu doesn't care, give it a little time and let it ferment slowly.

Zhang Kexuan has been paying attention to Yiting.com recently, especially the data of the song "Li Bai" on Yiting.com, in just a few days, the number of playbacks of this song has exceeded one million, which is a simple plan that none of the four people expected.

Routinely opened the webpage to look at the data, Zhang Kexuan accidentally found the Banner advertisement of Muzi's "Zebra Zebra", and was stunned, remembering that Li Mu had recorded a song with the same name before, and clicked on it with curiosity, and it was really Li Mu.

It's just that Li Mu didn't sign his real name, but signed Muzi, which made Zhang Kexuan a little curious.

"Hey, Kexuan. ”

Li Mu, who was inspecting the progress of the project in the store, received a call from Zhang Kexuan.

"I saw that "Zebra Zebra" was launched on Yiting.com, why don't you use your real name?"

Li Mu said: "I don't want to be famous. ”

Zhang Kexuan said: "Actually, it's good to be famous..."

Li Mu laughed twice and said, "I'd better do my own thing in peace, the entertainment industry is too pompous and not suitable for me." ”

Zhang Kexuan said with a smile: "If the name Muzi is also popular, won't you also become famous?

Li Mu said: "I know that Muzi is mine, only the four of you in the band and Sister Wan, so you must keep it strictly secret for me, if it is leaked, the responsibility will be borne by the four of you." ”

Zhang Kexuan hurriedly said: "Don't worry, I'll just say hello to them, and I will never reveal a single star about you!"

"That's pretty much it. ”

Zhang Kexuan hesitated for a while and said, "By the way, we are going to go over the finals in Yanjing two days in advance, so we can adapt first." ”

Li Mu looked at the time: "Isn't that tomorrow?"

"That's right. Zhang Kexuan said: "We really hope that you can go with us, but you will definitely not agree." ”

"It's true that I've been so busy lately that I can't take a break. ”

Zhang Kexuan said seriously: "Don't worry, the four of us will definitely live up to our mission this time, you are waiting for our good news in Haizhou!"