Chapter 402: Marketing War!
"Feixun Group's short video software Feishi is about to prepare to be launched in two months......?"
Seeing this title, Su Yiyang glanced at Chu Muling with some surprise, then his face became more solemn, he lowered his head and continued to flip through the documents, a few thin pages of A4 paper, which were quickly read by Su Yiyang.
Putting the documents on the table in front of him, Su Yiyang leaned back on the sofa, frowning slightly: "This thing is a little difficult to do, I didn't expect Feixun to also focus on the short video market, and the speed of the shot is so fast." ”
"You don't know what kind of virtue Feixun Group is, they are originally famous hooligans in Internet companies, and there are almost no industries related to Internet entertainment that they don't get involved in, and now the short video market is just emerging, and our trills are so hot, they are simply insulting their Internet hooligans. Chu Muling sighed.
In addition to the Alababa Group behind Taotao.com, Feixun Group can be said to be the leader in Internet companies, with the initial communication software, constantly involved in all walks of life on the Internet, and has grown into today's behemoth.
Many emerging industries, if you can invest in shares, the wealthy Feixun Group will choose to invest directly in shares, if you can't invest in shares, they have a large number of cutting-edge Internet talents, they will directly follow your ideas to pick up a software for you, according to their words called borrowing, in fact, it is quite shameless plagiarism, which is where they are the most rogue place.
With a large user base and a huge flow of money, few people can beat them, and in the end they are either acquired or left the market.
Su Yiyang pondered for a moment and said, "If we hit Feixun Group's Feishi in the short video market, will it affect the cooperative relationship between Didi and Feixun Group?"
"No, it won't. Chu Muling immediately responded, very affirmative: "There are many industries designed by Feixun Group, and each project is an independent individual between projects, and there is no nepotism, as long as we compete fairly and do not play tricks to anger the bottom line of Feixun Group, this reasonable business competition will not cause the exclusion and banning of Feixun Group." ”
When Su Yiyang heard this, he felt a little confident in his heart, if he was to be forced to fight with the entire Feixun Group, then he might as well raise his hand and surrender now, the capital of the two sides is not proportional at all, but if he only deals with a project team of the Feixun Group, then he is still very confident.
"Do you know when Feishi will be launched?"
"According to reliable sources, it should be launched in mid-January, and it is estimated that it wants to do something during the Spring Festival. Chu Muling responded.
Su Yiyang nodded: "Leave this matter to me to deal with, how to operate it, I'll go back and study it." ”
Hearing Su Yiyang say this, Chu Muling felt a little more down-to-earth, don't look at Su Yiyang's usual hands-off shopkeeper, but her control of the company's general direction has always been very accurate, and her ability to act in case of things is also very strong, she still believes in Su Yiyang very much.
"Can you tell us what you think?" Chu Muling asked curiously.
"In fact, this matter is very simple, Feishi wants to go online, then we just need to suppress it, in terms of short video software, we are at the forefront of the industry, as long as we maintain our existing position, then we are the winners. Su Yiyang shrugged his shoulders and said quite casually.
Chu Muling was a little helpless: "This is a light statement, but the key is how do we maintain our current position? You must know that people are backed by Feixun Group, and the huge user base is simply incomparable to us." ”
"The user base may be very important, but it is definitely not the key, to put it simply, what we are about to encounter is the marketing war with Feishi, whoever can overshadow each other in terms of influence will win.
You must know that Feishi is just one of the many projects of Feixun Group, and the funds he can use are not too much, and we are different, we have sufficient funds for us to smash, and it is difficult to say who will win and who will lose in the end. Su Yiyang chuckled.
Chu Muling is full of recognition of Su Yiyang's views, but recognition is recognition, but it is not easy to really win this marketing battle.
"It's feasible to throw money, but the current funds in the trills are not as abundant as you think, and I think you know the vibrato's operating model, maybe it has a great influence, but only advertising to earn revenue, for the growing costs, the yield is not too high. Chu Muling said very objectively.
Su Yiyang smiled: "Who said that we only rely on advertising to make money, but I haven't launched the rest of the operation methods yet, I didn't think the time was very ripe at the time, but now it's about the same, I'll reply to you in a few days." ”
Chu Muling saw that Su Yiyang looked confident, so he didn't say more, picked up the slightly cold coffee, and took a big sip.
"The tremolo matter is over first, how are the three projects of Dedao, Tick, and Dolphin Live now? Su Yiyang said with a smile.
"Eh, Boss Su still knows that it's rare for him to come once!" Chu Muling said angrily.
However, Chu Muling said that he got up from the sofa again, came to the desk and took four slightly thick documents and put them in front of Su Yiyang.
"This is a log of four projects, and almost all the big and small things are recorded on it, as well as the financial statements for each month and so on, you look carefully. Chu Muling explained.
Su Yiyang nodded, took the coffee, and looked at the log while drinking.
Now the four projects he has invested in, in terms of the speed of making money, Tick is a well-deserved first, financing billions of behemoths, business throughout China, and even overseas business has begun to take shape, with Su Yiyang's shares, it can bring him tens of millions of Chinese dollars in profits every month.
It seems like a lot, but in fact, compared to Su Yiyang's investment in Tick, the rate of return is not efficient, and it can even be said to be low, but Su Yiyang's investment in Tick did not want to make money from basic income, as long as he waits for Tick to be listed, the value of his shares will rise geometrically, and his capital will skyrocket to an extreme.
To put it simply, Su Yiyang's expected returns for Tick are all on the body of the wool in the future stock market, although it is a little immoral to brush the wool, but as an investor, it is understandable to do so.