Li Mu asked Mr. Lei to send a research team to Japan, asking him to learn the small and profound development strategy of Japanese tourism.

It's best to get a design team from Japan, and they're really good at cartoon design, and these elements are really invincible in the travel industry.

Not to mention Japan's manga that are popular all over the world, I don't know how many tourists Kumamon has attracted to Japan and Kumamoto Prefecture alone.

And Kumamon is just Kumamoto Prefecture's own cartoon image.

So Li Mu thought that he didn't have the right to design a city cartoon image for a city in China, but he could design an exclusive image for his own travel route, such as designing a super cute or funny and cute panda image, and then use this panda image as a cartoon image of the panda travel route.

Then, you can spend money to spray these images on the fuselage of the plane from Yanjing to Sichuan and Shanghai to Sichuan, or you can spend money to print it on the headrest cover of the plane seat, on the packaging bag of the plane meal, on the boarding pass, and even spend money to place visual advertisements at the Sichuan airport, and you can also spend money to print them on the taxi and taxi in the Sichuan capital.

At that time, I want foreign tourists who participate in the panda route to accept the visual impact of these cartoon images from the moment they go to Chuandu, strengthen their impression of this cartoon image, and then place a large number of peripheral souvenirs made of these cartoon images in the tourist attractions of Chuandu, so that they can involuntarily buy and take them back.

In addition, it is necessary to make full use of the Internet, and promote the cartoon image on the Internet in various ways, as long as people remember this image, it has already won half the battle.

Thinking back to Kumamon, the live-action doll version of this ugly thing is simply not too popular, all kinds of cheap actions, with text, dominate WeChat, Weibo and major online platforms.

If your cartoon image of the panda travel route can also be as popular as it is, you really don't have to worry about the flow of visitors.

Li Mu suddenly thought about it, why don't you just transform that ugly thing and make an ugly panda bear?

Kumamon was originally a cartoon shape of a bear, the main color is black, the eye sockets and mouth are white, and then with red blush, a total of three colors, the main color of the panda is white, with black eye sockets, black nose and mouth, and the blush can also be used red......

In this way, it seems that as long as the black and white of Kumamon are reversed and a little touching, it should be almost fine......

As soon as he thought of this, Li Mu felt that he was really a talent, and he had pried away the future pillar industry of Kumamoto Prefecture in Japan so easily!

When the time comes, I will also make this image everywhere, and then make it into a real doll, train a few young men who owe it to wear and shoot all kinds of videos, do all kinds of GIFs, and wait for this image to become popular, and it will also be free and open to license, whoever wants to use it You just need to say hello to me, just take it.

Whether you use its image to package condoms in the United States, or mineral water in Europe, or even KFC McDonald's wants to use it to launch a package, you can take it, no money, use it casually, it's so bright.

As long as it becomes popular, I will ask two children's screenwriters to write a set of cartoon scripts for me when the time comes.

When the script came out, I took it and gave it to the Japanese team, so that they could change it into an animation day and night, and take it back to broadcast it in China.

In two years, I will directly find a team like Hollywood Pixar to make one or two big cartoon movies, and then I will achieve the world's top image in the cartoon field.

Subsequently, Li Mu hurriedly found a few designers who were good at cartoons from Taobao, and presented the image of Kumamon with his own shoddy painting style, and then used his impression of Kumamon to let them continue to improve.

A few cartoon designers were confused, no matter how they drew it, they thought it was really ugly, so ugly that they didn't even want to put pen to paper.

The designers drew several versions, but they never got the idea, and they didn't even seem to be able to reach the sixth.

Even, some designers tried to beautify it, but after Li Mu found out, he immediately stopped them, saying: "You must not think about painting this thing to look good, once you paint it to look good, you have already lost!"

The designers looked embarrassed, but they still followed Li Mu's requirements and perfected the shape of the panda version of Kumamon little by little.

Li Mu looked at it intently, and finally found that there was a girl who had basically drawn ninety percent of the ugly appearance of Kumamon, so he hurriedly said to her: "That's right, that's what it looks like, and then draw it a little fatter, a little cheaper expression, and the eyes, the eyeballs inside should not be drawn round, turn into an oval, and wait vertically!"

The cute-looking female designer said with an aggrieved face while changing the draft: "Mr. Li, the panda is a national treasure, is it really appropriate to paint so ugly?"

"Suitable!" Li Mu said categorically: "It couldn't be more suitable! In these days, everything is not necessarily good-looking to be popular, and ugliness is also a style!"

Seeing that the female designer was almost finished, Li Mu clapped her hands and said, "Come on, blush!

The female designer stubbornly painted the color.

Li Mu said happily after reading it: "It's really amazing!

On the screen, it is completely a "albino" version of Kumamon, and the cheap, ugly and cute hanging appearance has not changed at all, which is really the essence.

Li Mu could even think of the appearance of this panda version of Kumamon real doll playing cheap.

The panda version of Kumamon rides a motorcycle, plays football, falls while walking, makes a bad move, runs like a fool, wraps a bandana in dirt, shakes a red flag in a way, and stretches out his legs to trip people......

These images are almost like they are alive, constantly appearing in front of Li Mu's eyes, he can't wait for the real doll of this image to be made, and then specially find the team to record a bunch of GIFs!

However,If you have a GIF,You have to have an emoji.,Now YY,There's no GIF emoji function......

It seems that it is going to cause a big innovation in emojis first!

Thinking of this, he hurriedly called Fang Xudong and asked him: "At this stage, it is technically difficult to send a GIF directly to the other party in the YY dialog box, and the other party can directly see the GIF in the dialog box without receiving it?"

Fang Xudong said: "It's not big, it's very simple to achieve, what do you want to do, Mr. Li?"

Li Mu said: "You first get me a test version that can be realized, by the way, in the expression column, add me a custom expression function, custom expression to support picture and GIF format." ”

"Good!"

……

After instructing Fang Xudong, the more Li Mu looked at this panda version of Kumamon, the more he liked it, and praised it vigorously: "Tsk, this is really amazing! Perfect! Absolutely perfect!"

The female designer was about to cry: "Mr. Li, do you really want to use this as a cartoon image of our panda travel route?"

Li Mu immediately nodded and said, "That's right, just use it!"

The girl said with red eyes: "Then can you not say that I participated in the design, I am afraid that I will be scolded......"

Li Mu smiled: "Scolded, wait and see, this image will definitely be on fire......"

The girl was embarrassed and said, "But it's so ugly, I haven't painted anything so ugly since I was three years old." ”

Li Mu stared at the panda version of Kumamon and asked, "Don't you think it's cool?"

All the designers shook their heads blankly, and in their hearts they slandered the boss's aesthetics, whether there was something wrong.

Li Mu didn't care about this, he said directly to the girl: "Hurry up and make an all-round perspective rendering of this image." ”

After speaking, he hurriedly called the Lei sect leader over, showed him this cartoon image, and said: "Mr. Lei, let our team go to Yiwu to find the best foundry, and produce dozens of sets of real dolls for me according to this image First, and then a few sets of ornaments, dolls, refrigerator magnets, keychains, hats, T-shirts, plastic bags, cloth bags, anyway, as long as it is a small commodity you can think of, find a manufacturer to make it, and the workmanship must be good enough." ”

Sect Leader Lei looked at this panda version of Kumamon, and smacked his lips with a depressed expression: "Mr. Li, does this thing look a little ugly?"

Li Mu nodded: "That's right, it's quite ugly." ”

Sect Master Lei sneered twice: "Do you want to adjust again?"

Li Mu waved his hand: "Don't adjust it, that's it!"

Sect Leader Lei said: "Our national treasure is so good-looking, so cute, this one is so ugly, to be honest, I can't bear to look at it directly......"

Saying that, Sect Leader Lei said very seriously: "I don't think the panda Panpan cartoon of the 90 Asian Games looks good......

"You ......" Li Mu couldn't help but shake his head when he thought of the shape of the panda Panpan.

Panda Panpan was cartoon style more than ten years ago, and now the panda Panpan is not allowed to serve on the street to grandma's house?

The Thunder Sect Master held his chin and said, "You said that this mascot, its four-legged crawling posture, is it a little better than standing? Standing feels a bit out of place, after all, pandas are reptiles." ”

Li Mu really wanted to kick him and land on all fours? Are you afraid you're going crazy!

I'm going to use this as an anthropomorphic cartoon image, you tell me that there is an anthropomorphic image of four feet on the ground? I didn't expect you, the Thunder Sect Master, to be so unimaginative.

Immediately, Li Mu asked him rhetorically: "Mr. Lei, I ask you a serious question." ”

Sect Master Lei hurriedly said, "Mr. Li, please speak." ”

Li Mu asked: "Of all the cartoon characters that are based on animals and deeply rooted in the hearts of the people, who is on all fours? Aren't all anthropomorphic people walking upright? Are the American Teenage Mutant Ninja Turtles crawling on the ground with four paws to fight? Do Doraemon crawl on all fours every day and follow Nobita's buttocks? Sheriff Black Cat still rides a fucking motorcycle like a human, and you tell me that the cartoon characters have to land on all fours? I really want to kick you out!"

Sect Master Lei scratched his head in embarrassment: "According to what you said, it is indeed very reasonable, or is it more deeply rooted in the standing and anthropomorphic form of the people......

Li Mu waved his hand and said: "Hurry up and communicate with the manufacturer, hurry up and get things out for me, the panda tourist route is about to go on sale, and the time is urgent." ”

Seeing that Li Mu insisted, the Lei Sect Master had no choice but to nod and say, "Then I'll arrange it as soon as the design comes out." ”

As he spoke, Sect Master Lei asked curiously, "Mr. Li, what is the name of this guy?"

Li Mu thought for a while and said, "Let's call it Panda Bear, and the English name is Panda Bear!"