"Director Tang An's new film "The Martian" officially landed in the domestic film market at 0:00 today, which is also the first time that the first domestic aerospace-themed film met the audience and won the ultra-high zero point box office of 10.5 million!"

"The Martian" detonated the zero point field, the reporter visited the Beijing CBD Wanda International Cinema in the early hours of yesterday morning, according to the cinema staff, the attendance rate of the three zero point screenings was as high as 90 percent, far exceeding other films. ”

"The Martian" completely ignited the domestic film market in 2011, and the box office of the zero point field exceeded the 10 million mark, creating a new zero point field box office record. ”

"The box office of "The Martian" exceeded 10 million at the zero point field, creating Tang An's personal best result, and it is also the first movie in China with a box office of more than 10 million!"

"The highly anticipated sci-fi blockbuster "The Martian" has finally been unveiled a few days ago, and it was officially screened in major theaters across the country at 0:00 today.

At the end of the film, when Liu Ye and Li Binbin held tightly in space and floated in space, the audience was also infected by this epic rescue, and many movie theaters resounded with bursts of cheers. ”

"The official premiere for the public, many audiences present have new expectations and follow "The Martian" to experience a unique journey to Mars.

More than half of the scenes in the whole film are completed by Liu Ye alone, and he uses his superb acting skills to tell the audience how a strong and cheerful astronaut solves a series of difficulties encountered alone on Mars!

......

Early in the morning, there were news reports everywhere that "The Martian" broke the record in the zero o'clock field, raising this record to the 10 million mark in one fell swoop.

A few movies at the end of November, even if they were only released for less than 10 days, basically didn't have much attention, and now the publicity position is completely occupied by the three blockbusters of the Chinese New Year.

The production cost of "The Martian" is 150 million, the production cost of "Jinling Thirteen Hairpins" is nearly 200 million, and the production cost of "Dragon Gate Flying Armor" is also 200 million.

With an investment of 200 million yuan, of course, the investors of the three films will not be stingy in publicity, and all kinds of publicity will be smashed down, and no other movies will be seen at all.

"The Martian" still has the least investment, after all, the filming cycle is only one and a half months, with few actors and few scenes.

The production cost is low, and more money is spent on publicity, and it is directly a hundred million yuan, and the movie has only been released on the first day, and nearly 40 million has been spent.

As Tang An deepened his cooperation with Weibo, Weibo's homepage and film and television drama hot word video homepage are full of promotional videos and advertisements.

UC also has a banner on the browser's homepage.

The three giants of Ahli, Tengxun, and Baidu did not refuse large advertising fees.

Previously, Ah Li did not cooperate with "Predecessor Raiders" because there were movies invested by Huayi at that time, and Ma Yun and Ah Li were both shareholders of Huayi.

Now the other two films have no interest in them, unless New Picture and Berner have all the commercials covered, or they won't refuse the money sent to the door.

......

Tang An went out in the morning, and the itinerary for most of the next half month was almost full, either interviews with TV stations, four major portals, or various activities, and he had to go to the cinema for roadshows.

On the 8th, I went to Xinlang to record an interview one day during the day, and then ran four or five movies.

The evening has to go on, and while there is still half an hour left before the event starts, take a break in the cinema reception room.

Taking advantage of this time, Tang An watched the news on the Internet for a while.

After a daytime screening, film reviews of various points of view were also freshly released.

Many entertainment media, including the four major portals, have all given very positive reviews.

"The Martian is set in science, and the optimism and comedy elements in the film make the film more like a sketch of everyday life.

It's just that director Tang An has changed the style of science fiction, telling the hero in a desperate situation and filming it is not so heavy, sometimes it looks like a comedy, and it is a very light-hearted and interesting story.

Although it is different from Tang An's previous style, it is equally comfortable, and this unique comedy element makes the film more real and down-to-earth, no longer a mysterious unknown world, and there is no advanced theory and speculation. Instead, from shallow to deep, it is very popular to popularize some knowledge for everyone. - "Salary Wave Entertainment"

"Although it is absurd to survive alone on Mars for more than 400 days, through a large number of one-man shows and constantly changing character states, this Martian miracle is more convincing. —— "Tengxun Entertainment"

"Knowledge is power, and that's what this film hides the most. The film tells us that farmers, construction workers, any profession, can achieve greatness in some way.

Knowledge is an indispensable and magical weapon, civilization, education, law, music, common sense, experience, everything, all in that distant planet, bringing you the courage, hope and strength to live.

We can imagine how the actor would have survived on Mars for more than 400 days if he was not a botanist, could not grow, and did not know any chemistry.

Or not just potatoes + botanists, maybe other items plus other expertise, can also achieve this great feat!" - "Sohu News"

"Many people don't expect that a hardcore sci-fi movie like The Martian is actually a comedy. The film relies on the background of hard science fiction to tell the story of science saving everything. The male protagonist who was trapped on Mars struggled to survive with his scientific knowledge, and finally returned to Earth safely. —1905 Movie Network.

......

There are good reviews and bad reviews, some say that everything is too child's play, and some say that a good hardcore sci-fi blockbuster will be made into a brainless commercial movie.

It is also said that this is the promotional video of the space agency, a proper main theme movie.

But it doesn't matter, these negative comments can't make waves at all, and there is no need to sit on targeted public relations.

Judging from the major professional forums and related post bars, the vast majority of fans are still very satisfied with this movie, and the scores of the two major professional websites have reached a high score of 8.5 and 8.6, and it is estimated that it can barely maintain a score of 8 points when the final painting is drawn.

......

"Director Tang, do you think it's time to play?"

It was almost time, and the theater manager came in and invited them to the stage.

Tang An also greeted everyone and walked into the screening hall.

As soon as the people entered, there was a violent cheer, and the audience had been waiting for a long time.

It's exactly the same pattern, and everyone doesn't know how much they have experienced.

It wasn't until nearly 10 p.m. that I called it a day and went home.

Every year, when it comes to the promotion of the movie, he is tired to death, and Tang An does not wait for the box office to come out, and sleeps at the end.

Anyway, the box office can't be low, it depends on how high it can be.

......

Tang An didn't care about it himself, but the outside world cared more about it than he did.

Hantang Media Group, the distribution department, the publicity department, and the public relations department took turns to work overtime during this time, and more than 200 employees who worked overtime today were waiting for the box office to be released.

The office areas of the three departments constantly resounded with the tapping of keyboards, shouting, and telephone ringing......

It was nearly a quarter past twelve, and a vice president of the distribution department on duty tonight received the box office data on time.

82 million!

once again refreshed the box office record on the first day in the history of Chinese films!

Such a high first-day box office lifted the spirit of the vice president, who had stayed up for half a night, and he didn't have time to be happy and look at other data, so he immediately sent a group email to Tang An, other senior executives of the company and employees who worked overtime.

"Immediately contact the provincial and municipal teams, and let the local provincial theaters increase the number of films scheduled and supervise the screening!"

"Let those data companies hurry up and send more detailed statistics!"

"Always monitor the situation of major websites and forums!"

"Check the advertising of the major TV stations!"

......

On the first day of the box office, the heads of the three departments on duty immediately gathered their managers and team leaders.

As the orders were issued, the brightly lit atmosphere of Hantang Media suddenly became tense, and the people who were a little tired because of working overtime late at night also regained their vitality again.

Tang An went down lightly in two sentences, and it was simple to sign and approve tens of millions of funds.

However, the distribution department, publicity department, and public relations department add up to nearly 1,000 employees, and they have to start working at full speed all the time.

In addition to these large cinema chains in China, most of the provinces have a local cinema line, which accounts for half of the box office in the province.

Nearly 20 teams of the distribution department are stationed in major provincial capitals, responsible for coordinating local cinemas and cinemas, dealing with some emergencies, and also raiding some cinemas for illegal screenings.

The Propaganda Department and the Public Relations Department have also sent people across the country to contact local TV stations, print media, and advertising companies.

Up to now, the entire publicity and distribution team of Hantang Media has reached thousands of people, and the huge distribution network is all over the country.

The vice presidents of the three departments took the time to drink a cup of coffee together.

"With a first-day box office of more than 80 million, our chairman is really powerful, and he has set a new record for domestic films. ”

"Don't break a record, it's strange if you don't break a record. ”

"Haha, that's right, it's better to do a little bit of propaganda like this. ”

"Don't take it lightly, there are still 6 days before Zhang Yimou's film is released, in case we don't do a good job of publicity, let's prepare to leave." ”

"Berner is not easy to deal with, Yu Dong dismantled the cinema chain in the middle of the year, and all its cinemas joined other cinemas, and now the top 20 cinemas in China are all joined by Berner's cinemas. ”

The vice president of the distribution department drank the cup of coffee in one gulp, and then went to the faucet to wipe his face.

"Let's get to work. ”

"Yes, I'm done with my coffee, I'm done!"

......

Major media outlets have also learned of this data, and the media of the branch across the country are also busy at this time, preparing various press releases and upcoming interviews.

TV stations and self-media are not idle, and other film and television companies, including New Pictures and Bernard as opponents, must also come up with corresponding countermeasures.